Some people say that
communication is 10% words, 30%
sound and 60% body
The effectiveness of the message (encode),
depends on how well it relates to receiver's interests.
The effectiveness of the vehicle used, (transmit)
depends upon its ability to reach the receiver.
Model - Sending
Ethos - Credibility
We must first be physically
exposed to the message
If it relates to what we care
about, we may perceive it
Pathos - Emotion
Logos - Logic
If its important to us we may
remember it and act on it
Model - Receiving
5 listening pointers
2.Use your extra brain
4.Manage your reaction
Rowanwood - ARMA: Bridging the Gap
On the other hand…
Listening - Killer Phrases
1. Be hard on the issue, soft on the person.
2. Have a dialogue rather than a discussion.
Peter M. Senge, The Fifth Discipline: The Art & Practice of the Learning Organization