SALE FISH MARKETING - Thomas Jackson 972.740.7367 Thomas Jackson@ThomasJackson.info
Using ‘Reverse Look-Up’ to Target Focused Accounts - RefUSA
Reference USA is available for free from most
state libraries with a state drivers license.
From the main page, click on the
The ‘Advanced Search’ screen provides
a number of custom input fields and
Click on ‘Business Type’, then click on
‘Keywords/SIC/NAICS’. When the
window opens select if using SIC or
NAICS code, input SIC/NAICS code
number in to the bottom box.
The next screen will be a complete Bio of the
company in question. From the section titled
‘Company Profile’, write down the SIC and NAICS
codes. If more that one SIC/NAICS code is present.
Write down the one that best aligns to your needs. 6)
Next, go back 2-screens or go to the ‘US
Businesses Database’ screen and click on the
‘Advanced Search’ tab
The ‘Results’ screen list all companies that
match the search. Click on the company name
that is being searched for.
When you click on the green ‘View Results’ button a list of ALL
companies of ALL sizes that are the similar (ie competitors) to the
original company are listed. The list can be exported.
By going back to the previous screen and using the various filters
(size, revenue ,etc.). The list can be filtered down even further.
1) Search companies by name
2) Search on key exec names find
what comp they are at
3) Search on SIC/NAIC or
Business/Industry Key words
4) Filter on geography filters
(state, zip, MSA)
5) Search by phone number
6) Filter on number of employees
7) Filter on Public vs Private
8) Filters on revenue ranges
9) Misc filters, like number of PCs
On the ‘Search’ screen. Type in the name of a
company that represents your primary interest.
It is a good idea to supply City and State to
refine the search.
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.