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Meet&greet presentation


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  • Video incluantuniquement les questions des étudiants
  • This 2nd & 3rd part should be presented by THoMers from the CR team - caro
  • Marketing became complex, for a while nowThe profile of the marketers has to change to be able to coop with the challenging timesWe need marketers to balance between sometimes very contradicting skillsHe has to be a Generalist and have an overview on the whole marketing scene. At the same time, as marketing has to be very curious about specialized marketing domains ….He has to be creative, we want him to look at thing s in a different way, makes links, use past experience in other situations …. At the same time he has to love numbers and understand the importance of in depth quantitative analysis.Marketing is a tough discipline, strict timings and processes are required. But it might be necessary to have guts, … so if you have an idea, convince the board and get it done, realize in a short term because the opportunity is there and now.Marketers need hard skills (f.i. MPM; CRM; Nielsen, GFK, …) but has to be good communicators, good intuition, build bridges internally…..Humility is important: listen to experienced marketers, but certainly to the consumer. At the same time: have a own vision and clear conviction, be able to make choices.Last but not least: we need passioned marketers that understand what the business is about. One that knows where the business is going ….End with : Agility & creativity might be more important than knowledge
  • This 2nd & 3rd part should be presented by THoMers from the CR team - caro
  • Transcript

    • 1. Meet & GreetNovember 2013
    • 2. A lot of questions on your mind? Let us help you find the answers…Presentation1 2
    • 3. Agenda 1. Introducing THoM 2. THoM and you 3. Our recruitment processPresentation1 3
    • 4. We offer help adapted to the new business context In an economical environment where turbulence is the new norm, The House of Marketing provides marketing excellence at the right moment, exceeding clients expectations by delivering higher return on investment and by making the organization more agile. We achieve this by recruiting passionate marketers for whom we create an inspiring and nurturing environment.Presentation1 4
    • 5. We deliver Marketing expertise in four areas ... • Market Intelligence • Business & Marketing Planning I. Strategic • Segmentation • Employer Branding Marketing • Branding & Positioning • Sustainability • Pricing • Social Media • Product/ Brand/ Category • Shopper Marketing II. Go-to-Market Management • Customer Relationship Management • Communication (offline & online) • Customer Process Management • Marketing Audit III. Organization • Organization & Change Management • Marketing Coaching & Training capabilities • Customer Experience • Marketing Dashboards IV. Performance • Marketing Performance Management Management • Customer Lifetime Value & ROMIPresentation1 5
    • 6. … through 2 types of assignment Strategic projects Operational projects • Purpose: Analysis and advice on a • Purpose: day to day support @ the specific marketing question client in specific functions/roles • Team: THoM consultants (specialists) • Team: THoM consultant, supported & clients (collaborative) by SSO manager & client manager • Combination of working @ the client • THoM consultant usually works @ & @ THoM client • Length: +- 3 months • Length: +- 4 months • Examples: Segmentation, Innovation • Examples: Brand Manager, Business Management, Marketing Analyst, e-marketer, Marketing Audit, Customer experience, … Manager, … No routine: change of team, of marketing expertise, of sector…Presentation1
    • 7. And we have clients from many different sectors (1) ICT & Media Utilities & Resources Financial & Other Services Healthcare & Public Sector Transport & LogisticsPresentation1 7
    • 8. And we have clients from many different sectors (2) Consumer Goods & Retail Durables & Industrial GoodsPresentation1 8
    • 9. Agenda 1. Introducing THoM 2. THoM and you 3. Our recruitment processPresentation1 9
    • 10. THoM career path & support at your disposal THoM CAREER PATH SUPPORT • Guide you through your career Counselor • Min 3x/year: CDP, Mid term, YER PARTNER • Help you with your Mentor professional/private balance MANAGING CONSULTANT Client • Coach you in your relationship with 4 years Manager the client SENIOR CONSULTANT 3 years • Internal/ external CONSULTANT Trainings • Mandatory / own interest 2 years JUNIOR CONSULTANT • Information about THoM THoM, interesting1-2 years meetings speakers, sandwiches with ANALYST colleagues… • Once a month Presentation1 10
    • 11. We’re looking for equilibrists! Generalist Curious about specialization Creative Analytical Discipline Guts Hard skills Soft skills Humility Conviction Passionate about Marketing Business driven Computer In line with In line with Master Trilingual Driving literate the THoM the THoM degree (FR/NL/EN) license (MS Office) Value SensePresentation1 11
    • 12. THoM Sense StatementPresentation1 12
    • 13. But THoM is not only about work...Presentation1 13
    • 14. New year’s party ‘12Presentation1 14
    • 15. Teambuilding ‘12Presentation1 15
    • 16. Yearly Marketing Survey ‘12Presentation1 16
    • 17. Agenda 1. Introducing THoM 2. THoM and you 3. Our recruitment processPresentation1 17
    • 18. From graduate to … marketing consultant ? February March August STEP 1 STEP 2 STEP 3 We convinced you THoM Great! You’ve been Contract is signed! is a great place to work? invited to our Case Congratulation! Day, the final step of our You’ll start your career at Write us a one-page recruitment process. THoM with a one-week off paper on a given site immersion camp (end marketing topic and send May the best win! august ‘13). it together with your CV + motivation letter to In the meantime, don’t ! hesitate to ask any question to your assigned contact person and meet Deadline: Case Day Date: your future colleagues 17/02/2012 18/03/2013 during the THoM meetings.Presentation1 18
    • 19. And the topic for the paper is… You are product manager of a paper magazine & your results are going down each year. Suggest an action plan to tackle this problem? (campaigns, modify the product, work on community feeling,…) You have unlimited budget as long as you can justify it. Deadline: 17/02/2013 Length: 1-page Language: English Evaluation will be based on 5 KPI’s: structure, creativity, to the point/conclusion, marketing knowledge & analysis competences Questions? Mail us via startcareer@thom.euPresentation1 19
    • 20. Your point of contact E-Mail: The House of Marketing Kardinaal Mercierplein, 2 B-2800 Mechelen Belgium Follow us on Facebook: Follow us on Twitter: 20