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Meet greet presentation 2013



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  • 1. Meet & Greet November 2013
  • 2. Nice to meet you! Fleur D’Haenens Analyst Kristien Schrauwen Analyst Marc De Reu Partner Nicole Berx Partner Karolien Vanhelden Consultant Valérie Vos Analyst Eline Van Hollebeke Analyst Presentation1 Lara Spaan Junior Consultant 2 Paulien Peeters Analyst Stéphanie Duchemin Senior Consultant
  • 3. A lot of questions on your mind? How do you define Marketing Consultancy? What are the career opportunities at THoM? Which profiles are you working for? How does an average day look like? What kinds of clients is THoM working for? What is the application process? Let us help you find the answers… Presentation1 What does it mean to be an analyst? 3
  • 4. Agenda 1. Introducing THoM 2. THoM and you 3. Our recruitment process Presentation1 4
  • 5. We offer marketing talent adapted to the new business context In a economical environment where turbulence is the new norm, The House of Marketing develops marketing talent and provides marketing excellence at the right moment, exceeding clients' expectations by delivering higher return on investment and by making the organization more agile. We achieve this by recruiting passionate marketers for whom we create an inspiring and nurturing environment so that they can develop their full potential. Presentation1 5
  • 6. We believe marketing needs to become more “FACTS” Simplicity Strategic consistency Leadership continuity Prioritize & making choices Consistent brand across all channels Seek leadership in specific category Customer centricity Focused team • • • • • • • • • Detect trends & act • Early warning systems & processes Innovative company culture Diversity of profiles Idea generation process Idea valuation Porosity & open-mindedness Agile & up to date organization Built around customer engagement Willingness to change Flexibility & Speed • • • • • • • • • • • • • KPI’s & dashboards Scenario analysis & ROMI Connect with marketing intelligence Analytical culture & skills • People: yours & every stakeholder • Planet: ACT on innovation, packaging, promotion... • Profit: business-minded marketers Presentation1 6
  • 7. THoM offers 3 main services towards companies Temporary Marketing Support Marketing Consultancy Marketing Talent Development To bridge Capacity & Competence gaps To tackle strategic marketing challenges To develop, counsel & train marketers on the job Presentation1 7
  • 8. All Analysts benefit of a 2-year development program, helping them to realize their full potential Training (15 days + 5 days “immersion camp”) marketing skills - Product/Brand management - Media & Communication - Finance for marketers/analytical skills - Strategic Marketing - Sustainability - Excel for marketers - Project management for marketers - Creativity - Presentation skills technical skills soft skills - Time management - Meeting techniques - Self-confidence and personal impact +e-learning platform support Presentation1 8 Coaching 4x2h on-thejob coaching sessions by senior consultant, following each skills training
  • 9. As a starter at THoM, there are 3 possible paths Multi company program - Consultant gains experience in different companies across different sectors - Mix of interim and consulting assignements (varied length and clients) Multi company program (fixed) - Consultant gains experience in different companies across different sectors - 4 x 6 months missions - 2 or 3 consulting assignments (2 weeks) - Opportunity to be recruited by one of the clients One Company Program - Consultant gains experience in different positions within same company - 4 x 6 months missions - Opportunity to be recruited by client - THoM training and coaching program - Internal projects Great opportunity to quickly gain experience in different roles/ sectors Presentation1 9
  • 10. We have clients from many different sectors (1/2) Consumer Goods & Retail ICT & Media Utilities & Resources Healthcare & Public Sector Presentation1
  • 11. We have clients from many different sectors (2/2) Finance, insurance & other services Transport & Logistics Durables & Industrial Goods 11 Presentation1 11
  • 12. Agenda 1. Introducing THoM 2. THoM and you 3. Our recruitment process Presentation1 12
  • 13. Not two assignments are the same at THoM Fleur is a working as a Kristien is working on shaping the Project Manager loyalty strategy For a utilities supplier of company active in the travel industry Celine is working as Paulien is working as a Trade marketer Retention manager for a FMCG company Valentine is working as a Brand manager for a pharma company Evelien is working as Web analyst for a telco company Presentation1 for a utilities company Valérie is working as MarCom specialist for a fashion retailer Eline is working as a Online project manager for a press publisher
  • 14. THoM career path & support at your disposal THoM CAREER PATH SUPPORT Counselor PARTNER Mentor • Guide you through your career • Min 3x/year: CDP, Mid term, YER • Help you with your professional/private balance MANAGING CONSULTANT 4 years 3 years 2 years 1-2 years Presentation1 Client Manager Trainings CONSULTANT • Internal/ external • Mandatory / own interest THoM meetings SENIOR CONSULTANT • Coach you in your relationship with the client • Information about THoM, interesting speakers, sandwiches with colleagues… • Once a month JUNIOR CONSULTANT ANALYST 14
  • 15. ♀ ♂) ! We’re looking for equilibrists ( / Generalist Curious about specialization Creative Analytical Discipline Guts Hard skills Soft skills Humility Conviction Passionate about Marketing Business driven Master degree Presentation1 Trilingual (FR/NL/EN) Computer literate Driving license (MS Office) 15 In line with the THoM Value In line with the THoM Sense
  • 16. THoM Sense Statement Presentation1 16
  • 17. THoM Values Presentation1
  • 18. But THoM is not only about work... Presentation1 18
  • 19. Immersion Camp‘13 Presentation1 19
  • 20. Informal meeting ‘13 Presentation1 20
  • 21. Teambuilding ‘12 Teambuilding‘13 Presentation1 21
  • 22. Yearly Marketing Survey ‘13 Presentation1 22
  • 23. Agenda 1. Introducing THoM 2. THoM and you 3. Our recruitment process Presentation1 23
  • 24. From graduate to … marketing consultant ? Dec ‘13-Jan ‘14 Feb ‘14 Aug ‘14 STEP 1 STEP 2 STEP 3 We convinced you THoM is a great place to work? Write us a one-page paper on a given marketing topic and send it together with your CV + motivation letter to ! Great! You’ve been invited to our Case Day, the final step of our recruitment process. May the best win! Case Day Date: end Feb/ early March Deadline: 26/01/2014 Presentation1 24 Contract is signed! Congratulation! You’ll start your career at THoM with a one-week off site Immersion camp (end august ‘14). In the meantime, don’t hesitate to ask any question to your SPOC and meet your future colleagues during the THoM meetings.
  • 25. We’re looking forward to read your point of view A recent survey indicates 80% of CEO’s don’t really trust marketers*! How did we get there? What should marketers do? Guidelines: • 1-pager • In English • KPIs: structure, creativity, to the point/conclusion and marketing knowledge Show us how passionate you are about marketing! * Presentation1 25
  • 26. We’re looking forward to hear from you! CV, cover letter, paper & questions can be sent to: The House of Marketing Kardinaal Mercierplein, 2 B-2800 Mechelen Belgium Follow us on Facebook: Follow us on Twitter: Presentation1 26