Your SlideShare is downloading. ×
0
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Growing Your Online Audience - a talk from Brazil Innovators Conference
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Growing Your Online Audience - a talk from Brazil Innovators Conference

507

Published on

Growing Your Online Audience - a talk from Brazil Innovators Conference

Growing Your Online Audience - a talk from Brazil Innovators Conference

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
507
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. GROWING YOUR ONLINE AUDIENCE BRAZIL INNOVATORS CONFERENCE - SEPT 13
  • 2. HI, I’M THOM
  • 3. SOUNDCLOUD IS THE WORLD’S LEADING AUDIO PLATFORM
  • 4. Every minute, creators upload 12hrs of audio
  • 5. PRESIDENT OBAMA FOO FIGHTERS SNOOP LION MADONNA SKRILLEX MACKLEMORE JOHN OLIVER (DAILY SHOW/BUGLE)
  • 6. AUDIENCE: THE WEB-NATIVE USERS OF THE FUTURE MORE SOCIAL SAVVY LEAN FORWARD High usage of social media sites compared to average US consumer More likely try new things and define themselves as tech savvy More memberships of music and audio services per user
  • 7. reaching over 200m people every month
  • 8. “The YouTube of Sound” « The Youtube of Sound » “8th fastest growing site in the U.S” « Fan activity on SoundCloud tripled in 2012, making it the fastest growing social service for music. » « 8th fastest growing site in the U.S. »
  • 9. SO HOW DID WE GET THERE...?
  • 10. Users 01/11 03/11 05/11 07/11 09/11 11/11 01/12 03/12 05/12 07/12 09/12 11/12 01/13 03/13 05/13 07/13 09/13
  • 11. GROWTH TEAM Engineering Design Product Marketing
  • 12. FUNDAMENTALS OF GROWTH Insight informed Test & iterate Targeted & tactical High ROI
  • 13. CALCULATED BETS
  • 14. How did we get to number 1 in the Brazilian App Store
  • 15. THE RESULTS Overall Ranking Before During After Category Ranking 115 4 86 12 1 9 50% increase in downloads
  • 16. How did we increase first month retention by over 20%
  • 17. OUR AUDIENCE The SoundCloud user is young, natively social, savvy, early adopter and lean in contributor
  • 18. Landing page Account details Complete Find content
  • 19. Landing page Account details Find content Complete
  • 20. How did we decrease signup conversion by almost 10%
  • 21. Save this song for later -10% +25%
  • 22. How did we increase Android downloads by over 40%
  • 23. Referral Traffic Mobile Browser CHURN! Native Apps
  • 24. How did we increase native app registrations by 30%
  • 25. APP STORE OPTIMISATION 1 4 3 2 5
  • 26. How did we increase email effectiveness by 100%
  • 27. DO THE HUSTLE. STAY HUMBLE.
  • 28. SO WHAT’S NEXT...?
  • 29. reaching over 1Bn people every month
  • 30. THANK YOU! P.S. WE’RE HIRING. SOUNDCLOUD.COM/JOBS

×