How to Pimp Google Analytics, Apply Ninja analysis and find the Golden Nuggets in your traffic
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How to Pimp Google Analytics, Apply Ninja analysis and find the Golden Nuggets in your traffic

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A crash course how to upgrade Google Analytics in order to improve workflow; some of the basic concepts of Google Analytics and a few key reports to find valuable data in your traffic reports

A crash course how to upgrade Google Analytics in order to improve workflow; some of the basic concepts of Google Analytics and a few key reports to find valuable data in your traffic reports

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  • 1. Bar Camp Antwerp 21/03/2009 How to Pimp your Google Analytics, Apply Ninja analysis techniques and Find the golden nuggets in your traffic
  • 2. PIMP YO’ GA /20
  • 3. GOALS THEY’RE EASY TO SET UP, SO NO REASON NOT TO VALUABLE WAY OF MEASURING A REAL TARGET IT’S JUST GREAT TO SEE GOALS BEING COMPLETED ON YOUR SITE /20 http://www.tdcreative.net/blog/how-to-track-wordpress-signups-and-comments-with-google-analytics/ FOR WORDPRESS BLOG OWNERS:
  • 4. APPLY GOALS & FUNNELS ANALYTICS SETTINGS > EDIT > CONVERSION GOALS AND FUNNELS /20
  • 5. IMPROVE WORKFLOW TIMESAVERS VALUABLE METRICS IN A GLIMPSE LET GOOGLE ANALYTICS DO THE WORK FOR YOU /20
  • 6. INSTALL GREASEMONKEY 1. https://addons.mozilla.org/en-US/firefox/addon/748 2. http://www.juiceanalytics.com/writing/enhancing-google-analytics-using-greasemonkey/ 3. http://andrescholten.nl/index.php/google-analytics-tabellen-sorteren-verbeterd/ 1. 2. 3. /20
  • 7. SERP RANKINGS http://andrescholten.nl/index.php/seo-rankings-meten-met-google-analytics/ (original post, Dutch) FIND THE REPORT AT: VISITORS > USER DEFINED http://yoast.com/track-seo-rankings-google-analytics/ (English) /20
  • 8. NINJA TECHNIQUES /20
  • 9. THE BASICS MAKE SURE THE CODE IS IMPLEMENTED CORRECTLY (TIP: FOOTER) UNDERSTAND THE METRICS: VISITOR – VISIT - PAGEVIEW PAGEVIEWS VS UNIQUE PAGEVIEWS TIME ON SITE http://www.google.com/support/conversionuniversity/ /20
  • 10. GREEN BELT HITS: HOW IDIOTS TRACK SUCCESS CONTEXT, CONTEXT, CONTEXT EARLY (EASY) SEGMENTATION NL BE /20
  • 11. MAKE THE DATA TALK /20 nov-dec dec-jan jan-feb feb-mrt <= 1 page 31,9% 32,2% 32,2% 39,3% 3 > < 5 pages 32,5% 30,1% 30,4% 30,3% >= 5 pages 35,6% 37,7% 37,4% 30,4% nov-dec dec-jan jan-feb feb-mrt Cowboys 31,9% 32,2% 32,2% 39,3% Diggers 32,5% 30,1% 30,4% 30,3% Goldminers 35,6% 37,7% 37,4% 30,4%
  • 12. GOLDEN NUGGETS /20
  • 13. THE NUGGETS ARE EVERYWHERE THE LESS TRAFFIC, THE MORE YOU’LL NEED DIGGIN’ GOLDEN RULES: ALWAYS SEGMENT & PUT INTO CONTEXT DON’T TRY TO IMPROVE 1 THING BY 1000% BUT 1000 THINGS BY 1% IT’S A DIRTY JOB BUT IT PAYS (LITERALLY) /20
  • 14. BOUNCING AWAY: TRAFFIC SOURCE & CONTENT TRAFFIC SOURCES > ALL TRAFFIC SOURCES > COMPARISON > BOUNCE RATE CONTENT > TOP CONTENT > COMPARISON > BOUNCE RATE /20
  • 15. BOUNCING AWAY: KEYWORDS TRAFFIC SOURCES > KEYWORDS > COMPARISON > PICK HIGH-BOUNCE RATE KEYWORD DIMENSION > LANDING PAGE /20
  • 16. INTERNAL SEARCH: A TRUE GOLD VEIN http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=75817 http://www.kaushik.net/avinash/2007/10/kick-butt-with-internal-site-search-analytics.html /20
  • 17. MANY THANKS TO /20
  • 18. GOOGLE ANALYTICS (IT’S FREE! AND GOOD!) AVINASH KAUSHIK (AN HOUR A DAY…) ANDRE SCHOLTEN, JUICEANALYTICS, GREASEMONKEY, A.O. /20
  • 19. @THOMASVDC @FRESHCOMMERCE /20