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Vision & ideas 
Brussels, 19/11/2014
WE SHOULD 
TALK!
Use data to 
improve 
advertising
Changing society, industries 
Getting critical acclaim / 
Becoming industry leader 
Creating a community 
Becoming wealthy
€ ? €
• Scalable (virtual component) 
• High margin 
• Recurring 
• Business (life) critical 
• Value for multiple stakeholders (platform) 
• Small amount per transaction
Will your market position be 
defensible 10 or 20 years in the 
future? 
Are you starting with a big share of a 
small market? 
Is now the right time to start 
your business? 
Can you create breakthrough 
technology? 
Do you have the 
right team? 
Do you have a way to distribute 
your product? 
Have you identified a unique 
opportunity that nobody sees?
« when a management with a 
reputation for brilliance tackles a 
business with a reputation for bad 
economics, it is the reputation of the 
business that remains intact » 
w. buffett
sequoiacap.com/ideas
5-year sales growth of +4900%
“… unleash a new wave of Internet 
disruption that decentralizes the entire 
economy” 
Vision! 
“Blockstream has no clear roadmap on 
how it will turn an open-source 
software engineering project into a 
corporate money-maker. Instead, 
investors took a leap of faith.” 
WSJ 17/11/2014 
€ 21 mio investment 
from Reid Hoffman, Jerry 
Yang, 
Eric Schmidt, Vinod Khosla 
& others 
Vision?
www.type22.aero

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Founder Institute Brussels Autumn 2014 Vision & Ideas - tvc

  • 1. Vision & ideas Brussels, 19/11/2014
  • 3. Use data to improve advertising
  • 4. Changing society, industries Getting critical acclaim / Becoming industry leader Creating a community Becoming wealthy
  • 6. • Scalable (virtual component) • High margin • Recurring • Business (life) critical • Value for multiple stakeholders (platform) • Small amount per transaction
  • 7. Will your market position be defensible 10 or 20 years in the future? Are you starting with a big share of a small market? Is now the right time to start your business? Can you create breakthrough technology? Do you have the right team? Do you have a way to distribute your product? Have you identified a unique opportunity that nobody sees?
  • 8.
  • 9. « when a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact » w. buffett
  • 11. 5-year sales growth of +4900%
  • 12. “… unleash a new wave of Internet disruption that decentralizes the entire economy” Vision! “Blockstream has no clear roadmap on how it will turn an open-source software engineering project into a corporate money-maker. Instead, investors took a leap of faith.” WSJ 17/11/2014 € 21 mio investment from Reid Hoffman, Jerry Yang, Eric Schmidt, Vinod Khosla & others Vision?
  • 13.

Editor's Notes

  1. You cannot protect an idea + others have the same idea as you
  2. What are your main drivers?
  3. Not enough to create value, you also have to capture some
  4. Not enough to create value, you also have to capture some
  5. Not enough to create value, you also have to capture some