General purpose: to give insight to optimise communication
Examples of work (in the following slides):
Concept testing of a website prototype
Usability testing of a website
Other services include:
Usability inspections and reviews.
Remote usability testing.
Cultural probes, personas, scenarios, diary studies, focus groups, user workshops and field studies.
Usability classes and seminars.
Hosting of usability research in our usability labs in Copenhagen.
Example One: Concept testing of a website prototype
To improve the website concept through discussing:
Will users from the target group use the website prototype?
Do they understand and accept the concept?
Group workshops. Six to ten respondents in a group will talk about their preferences and past experiences in a usability lab. A moderator will conduct interviews and present prototypes or websites related to the prototype. Each workshop session does not exceed three hours and is video recorded.
To improve the website visual and functional design through observing:
Can users use the website?
Are they able to solve their tasks – is it easy, fast, efficient?
Do they experience a coherent, appealing website, aligned with other general and campaign specific marketing?
One-on-one usability testing . One respondent at a time will solve tasks on the website in a usability lab, thinking aloud about his experience as he goes along. A moderator will conduct pre- and post-test interviews and listen in. Each testing session does not exceed two hours and is video recorded.
to improve the website information architecture through better understanding of logical content groupings, nomenclature, etc
Card sorting in small groups. Two or three respondents at a time will sort paper cards that have been labeled with the names of significant documents or products from the website in a usability lab, discussing how the cards are grouped and how groups of cards should be named. A moderator will conduct pre- and post-test interviews and listen in on the discussions. Each sorting session does not exceed two and a half hours and is video recorded.
Snitker & Co will provide the full research related to the requests for proposal, including the management and execution of all the phases of the work, including;
Design of research, coordination of objectives and question guide, selection of research venues and researchers, recruitment, incenting and management of respondents, execution and recording of sessions, evaluation and reporting.