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Snitker Co Description


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Snitker & Co corporate description - a Denmark based global usability company

Snitker & Co corporate description - a Denmark based global usability company

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  • 1. Snitker & Co. Company Presentation and Methodology Overview Prepared for NDS, January 2007 By senior usability specialist Thomas Visby Snitker [email_address] +45 2347 4283
  • 2. Snitker & Co. offers independent research
    • The usability and user experience of;
    • websites (internet, intranet, extranet) and web applications,
    • software,
    • devices,
    • hardware
    • and most other user interfaces
    • Focus;
    • Behavioral focus: CAN users use it?
    • Relevance and satisfaction focus: do users WANT TO use it?
    • What does it take to make the most business from the user interface?
  • 3. Company Description
    • Snitker & Co is based in Copenhagen, building on eight+ years of experience.
    • Works with global clients such as;
      • Nokia, a key client with cross country research projects, latest and the NOLS extranet
      • Maersk, Shell, Toyota, Masterfoods, GlaxoSmithCline, Carlsberg, Danske Bank, TDC, Royal Bank of Scotland, Lundbeck, Novo Nordisk, and Danisco.
    • Networks to offer cross cultural usability research in;
      • Asia
      • South America
      • US
      • Europe
  • 4.
    • Founder Thomas Visby Snitker is the author of ”Breaking Through to the Other Side – Using the user interface in web, interactive TV and mobile services”, published November 2004.
    • Thomas Visby Snitker has a background in the Grey Global group as a senior usability consultant
    Company Description
  • 5. Methodology overview
    • General purpose: to give insight to optimise communication
    • Examples of work (in the following slides):
    • Concept testing of a website prototype
    • Usability testing of a website
    • Card sorting
    • Other services include:
    • Usability inspections and reviews.
    • Remote usability testing.
    • Cultural probes, personas, scenarios, diary studies, focus groups, user workshops and field studies.
    • Usability classes and seminars.
    • Hosting of usability research in our usability labs in Copenhagen.
  • 6. Example One: Concept testing of a website prototype
    • Purpose:
    • To improve the website concept through discussing:
    • Will users from the target group use the website prototype?
    • Do they understand and accept the concept?
    • Preferred methodology:
    • Group workshops. Six to ten respondents in a group will talk about their preferences and past experiences in a usability lab. A moderator will conduct interviews and present prototypes or websites related to the prototype. Each workshop session does not exceed three hours and is video recorded.
  • 7. Example Two: Usability testing of a website
    • Purpose:
    • To improve the website visual and functional design through observing:
    • Can users use the website?
    • Are they able to solve their tasks – is it easy, fast, efficient?
    • Do they experience a coherent, appealing website, aligned with other general and campaign specific marketing?
    • Preferred metodology:
    • One-on-one usability testing . One respondent at a time will solve tasks on the website in a usability lab, thinking aloud about his experience as he goes along. A moderator will conduct pre- and post-test interviews and listen in. Each testing session does not exceed two hours and is video recorded.
  • 8. Example Three: Card sorting
    • Purpose:
    • to improve the website information architecture through better understanding of logical content groupings, nomenclature, etc
    • Preferred metodology:
    • Card sorting in small groups. Two or three respondents at a time will sort paper cards that have been labeled with the names of significant documents or products from the website in a usability lab, discussing how the cards are grouped and how groups of cards should be named. A moderator will conduct pre- and post-test interviews and listen in on the discussions. Each sorting session does not exceed two and a half hours and is video recorded.
  • 9. Methodology overview
    • Approach
    • Snitker & Co will provide the full research related to the requests for proposal, including the management and execution of all the phases of the work, including;
    • Design of research, coordination of objectives and question guide, selection of research venues and researchers, recruitment, incenting and management of respondents, execution and recording of sessions, evaluation and reporting.
  • 10. Actual deliverables
    • Preparation of research:
    • Session plan drafts and interview guides drafts for client to review.
    • Recruitment of the specified number of respondents and extras as needed from the specified target groups.
    • Working materials such as questionnaires, screeners, etc
    • Actual research (e.g. Card sorting)
    • Execution of sessions each up to two and a half hours long.
    • Viewing of research for observers in desired regions.
    • Simultaneous translation into English of research in non-English regions.
    • Results, Conclusions and Recommendations:
    • One final report covering the findings from all sessions
      • Including key user quotations and recommendations through all venues.
      • Report and transcripts be in English.
    • Voice conference presentation of results.
    • Video recordings are provided.
  • 11. Key client: Nokia
    • Global user experience testing and research related to major online offerings and campaigns, such as; 
    • Nokia Next ( 
    • campaign websites, e.g. N7650, N7210, N3650
    • presite and   
    • Nokia Game
    • (see ) 
      • home page and services, e.g. Phone Finder Tool, product pages 
    • Government section (see /government ) 
    • Youth section (see /entertainment )
    • All of which were comparative user research in at least two cultures. Most of the studies included research in multiple continents.