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Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
Snitker Co Description
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Snitker Co Description

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Snitker & Co corporate description - a Denmark based global usability company

Snitker & Co corporate description - a Denmark based global usability company

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  • 1. Snitker & Co. Company Presentation and Methodology Overview Prepared for NDS, January 2007 By senior usability specialist Thomas Visby Snitker [email_address] +45 2347 4283 www.snitker.com
  • 2. Snitker & Co. offers independent research <ul><li>The usability and user experience of; </li></ul><ul><li>websites (internet, intranet, extranet) and web applications, </li></ul><ul><li>software, </li></ul><ul><li>devices, </li></ul><ul><li>hardware </li></ul><ul><li>and most other user interfaces </li></ul><ul><li>Focus; </li></ul><ul><li>Behavioral focus: CAN users use it? </li></ul><ul><li>Relevance and satisfaction focus: do users WANT TO use it? </li></ul><ul><li>What does it take to make the most business from the user interface? </li></ul>
  • 3. Company Description <ul><li>Snitker & Co is based in Copenhagen, building on eight+ years of experience. </li></ul><ul><li>Works with global clients such as; </li></ul><ul><ul><li>Nokia, a key client with cross country research projects, latest nokia.com/business and the NOLS extranet </li></ul></ul><ul><ul><li>Maersk, Shell, Toyota, Masterfoods, GlaxoSmithCline, Carlsberg, Danske Bank, TDC, Royal Bank of Scotland, Lundbeck, Novo Nordisk, and Danisco. </li></ul></ul><ul><li>Networks to offer cross cultural usability research in; </li></ul><ul><ul><li>Asia </li></ul></ul><ul><ul><li>South America </li></ul></ul><ul><ul><li>US </li></ul></ul><ul><ul><li>Europe </li></ul></ul>
  • 4. <ul><li>Founder Thomas Visby Snitker is the author of ”Breaking Through to the Other Side – Using the user interface in web, interactive TV and mobile services”, published November 2004. </li></ul><ul><li>Thomas Visby Snitker has a background in the Grey Global group as a senior usability consultant </li></ul>Company Description
  • 5. Methodology overview <ul><li>General purpose: to give insight to optimise communication </li></ul><ul><li>Examples of work (in the following slides): </li></ul><ul><li>Concept testing of a website prototype </li></ul><ul><li>Usability testing of a website </li></ul><ul><li>Card sorting </li></ul><ul><li>Other services include: </li></ul><ul><li>Usability inspections and reviews. </li></ul><ul><li>Remote usability testing. </li></ul><ul><li>Cultural probes, personas, scenarios, diary studies, focus groups, user workshops and field studies. </li></ul><ul><li>Usability classes and seminars. </li></ul><ul><li>Hosting of usability research in our usability labs in Copenhagen. </li></ul>
  • 6. Example One: Concept testing of a website prototype <ul><li>Purpose: </li></ul><ul><li>To improve the website concept through discussing: </li></ul><ul><li>Will users from the target group use the website prototype? </li></ul><ul><li>Do they understand and accept the concept? </li></ul><ul><li>Preferred methodology: </li></ul><ul><li>Group workshops. Six to ten respondents in a group will talk about their preferences and past experiences in a usability lab. A moderator will conduct interviews and present prototypes or websites related to the prototype. Each workshop session does not exceed three hours and is video recorded. </li></ul>
  • 7. Example Two: Usability testing of a website <ul><li>Purpose: </li></ul><ul><li>To improve the website visual and functional design through observing: </li></ul><ul><li>Can users use the website? </li></ul><ul><li>Are they able to solve their tasks – is it easy, fast, efficient? </li></ul><ul><li>Do they experience a coherent, appealing website, aligned with other general and campaign specific marketing? </li></ul><ul><li>Preferred metodology: </li></ul><ul><li>One-on-one usability testing . One respondent at a time will solve tasks on the website in a usability lab, thinking aloud about his experience as he goes along. A moderator will conduct pre- and post-test interviews and listen in. Each testing session does not exceed two hours and is video recorded. </li></ul>
  • 8. Example Three: Card sorting <ul><li>Purpose: </li></ul><ul><li>to improve the website information architecture through better understanding of logical content groupings, nomenclature, etc </li></ul><ul><li>Preferred metodology: </li></ul><ul><li>Card sorting in small groups. Two or three respondents at a time will sort paper cards that have been labeled with the names of significant documents or products from the website in a usability lab, discussing how the cards are grouped and how groups of cards should be named. A moderator will conduct pre- and post-test interviews and listen in on the discussions. Each sorting session does not exceed two and a half hours and is video recorded. </li></ul>
  • 9. Methodology overview <ul><li>Approach </li></ul><ul><li>Snitker & Co will provide the full research related to the requests for proposal, including the management and execution of all the phases of the work, including; </li></ul><ul><li>Design of research, coordination of objectives and question guide, selection of research venues and researchers, recruitment, incenting and management of respondents, execution and recording of sessions, evaluation and reporting. </li></ul>
  • 10. Actual deliverables <ul><li>Preparation of research: </li></ul><ul><li>Session plan drafts and interview guides drafts for client to review. </li></ul><ul><li>Recruitment of the specified number of respondents and extras as needed from the specified target groups. </li></ul><ul><li>Working materials such as questionnaires, screeners, etc </li></ul><ul><li>Actual research (e.g. Card sorting) </li></ul><ul><li>Execution of sessions each up to two and a half hours long. </li></ul><ul><li>Viewing of research for observers in desired regions. </li></ul><ul><li>Simultaneous translation into English of research in non-English regions. </li></ul><ul><li>Results, Conclusions and Recommendations: </li></ul><ul><li>One final report covering the findings from all sessions </li></ul><ul><ul><li>Including key user quotations and recommendations through all venues. </li></ul></ul><ul><ul><li>Report and transcripts be in English. </li></ul></ul><ul><li>Voice conference presentation of results. </li></ul><ul><li>Video recordings are provided. </li></ul>
  • 11. Key client: Nokia <ul><li>Global user experience testing and research related to major online offerings and campaigns, such as;  </li></ul><ul><li>Nokia Next (nokia.com/next)  </li></ul><ul><li>campaign websites, e.g. N7650, N7210, N3650 </li></ul><ul><li>Ngage.com presite and Ngage.com    </li></ul><ul><li>Nokia Game </li></ul><ul><li>NokiaforBusiness.com (see www.nokiaforbusiness.com )  </li></ul><ul><li>Nokia.com </li></ul><ul><ul><li>home page and services, e.g. Phone Finder Tool, product pages  </li></ul></ul><ul><li>Nokia.com Government section (see www.nokia.com /government )  </li></ul><ul><li>Nokia.com Youth section (see www.nokia.com /entertainment ) </li></ul><ul><li>All of which were comparative user research in at least two cultures. Most of the studies included research in multiple continents. </li></ul>

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