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0Unit 4: Media Audiences and Products
For this unit you must:
GC1 – Know how a media industry identifies audiences for its
products
GC2 – Understand how media products are constructed for specific
audiences
GC3 – Understand how audiences can respond to media products
Unit 4 GC 1: Know how a Media Industry Identifies Audiences for its
Products
Task 1
Use the table to answer the two questions below
There are several ways we might classify audiences such as in gender,
age, ethnicities, sexual orientations etc.
The Standard Occupations Classification is listed below

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A - In media , why might we group or classify audiences in this
manner?
Because it may give a rough understanding of what different social
groups watch. This way it will give the media what to say at different
times depending on the story. This will give the best possible chance of
getting the highest audience ratings/ views. This is good because this
will means that the show will be making more money and therefore the
media will be getting more money. This is what they do with adverts.
They select the times that they show different adverts depending on who
the advert is targeted at.
B - How is audience research used in relation to new media
products? (e.g. rating, BARB, focus groups, questionnaires)
They would send someone out to undergo audience testing’s. this will
help out the director to make a deal with the best channel depending on
when certain people are home ( male, female, teenage, OAP ect)
depending on their show. This will also give them the best possible
chance of getting more money depending on what there show is
because for example BBC3 is for an audience of 18-15 where itv4 is for
60+ so they will know what channels they will want to pitch there show
to. The audience research will also help the advertising company to
decide when they show it on tv and how they will make it (make it fast,
slow, new music, old music) also they would do some final adjustments
on the negative feedback from the target audience before being
released on air.

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Task 2
A - Using the classifications table and the BARB website, what can
you tell us about your chosen industry and your product from Unit
21? (who would like your target audience be?)
by looking at the table my target audience is lower middle. The reason why I say this
is because it says that they watch x-factor and im a celeb. These are all family
programs that a typical family sit down and watch. Looking at my project I strongly
wanted to aim it at families and I personally believe that I reached that target
audience, so looking at the table that’s why I chose lower middle
B – What constraints, codes of practice, and or regulations does
your chosen industry/must your product follow?
The main constraint of this unit was getting the permission of the parents
/legal guardians to take the pictures and put them on the internet (my
blog) however I made a slip that anyone under the age of 18 sign a slip
giving me permission from there legal guardians that I can do just so.

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Unit 4 GC 2: Understand how media products are constructed for
specific audiences
Task 1
Create an avatar of an ‘average audience member’ that your Unit 21
product is aimed at. Consider age, gender, clothing style, musical
tastes, etc.
This is bubba, he is 37 years of age. He has a family of 4.
His wife Lucy aged 35 and his son and daughter twins
Forrest and jenny aged 5. He is a typical male loving
football, rugby and boxing. his wife is a devoted house wife
loving to look after her family.
The reason why I dressed him like I did was because the
average lower middle class man doesn’t like to dress too
fancy because it’s too expensive for them so they like to
buy from Primark and next because they both give good
and fairly cheap clothes. The reason why I gave him a
beard is because in my mind it symbolises the lower middle
class.

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Task 2
Look at your final product and list the ways you have aimed your
product at your target audience. Consider content, genre, language
used, narrative, visual images, graphics, fonts, colours etc.
I have made it specific to my audience by making it feel warm with soft
vibrant colours and so it symbolises family love and good times. I have
also made it targeted to audience with the font, its smart and elegant just
like the family mood against one another. The family photos also spark
memories from the audiences past of their family.
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