10 things you need to know about Facebook marketing in 2014

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A presentation I did at the Webforum conference in Oslo, March 2014. Book me here: http://thomasmoen.com/foredrag

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10 things you need to know about Facebook marketing in 2014

  1. 1. things you need to know about Facebook marketing in 2014. #FANBOOSTER
  2. 2. Follow me on twitter, add me on LinkedIn and G+ @thomasmoen #FANBOOSTER
  3. 3. ‘fanbuːstə/ Fanbooster is a digital marketing platform, focusing on Facebook. #FANBOOSTER
  4. 4. #1: Facebook is not going anywhere #FANBOOSTER
  5. 5. #FANBOOSTER
  6. 6. 0 20 40 60 80 Facebook LinkedIn Pinterest Twitter Instagram 1718 2122 71 13 1615 20 67 2012 2013 Kilde: PEW Research Center Hvor mange prosent av online befolkningen? #FANBOOSTER
  7. 7. 0 17,5 35 52,5 70 Facebook Instagram Twitter Pinterest LinkedIn 52 45 32 22 14 34 30 2120 22 13 23 46 57 63 Daglig Ukentlig Sjeldent Frekvens bruk av sosiale medier #FANBOOSTERKilde: PEW Research Center
  8. 8. 2.8M aktive brukere 70% av alle med nett i Norge 1.7M daglig via mobil 51% av alle med mobil i Norge #FANBOOSTER Facebook i Norge akkurat nå
  9. 9. #FANBOOSTER Timer brukt på media via mobil i måned Source: Calculated based on April 2013 comScore data 13:03 6:26 5:58 2:30 3:33 Yahoo! Microsoft Twitter Instagram Google Facebook 1:36
  10. 10. #FANBOOSTER 19. februar 2014 Facebook kjøper What’sApp 16B$ 9. april 2013 Facebook kjøper Instagram 1B$ Facebook kjøper innovasjon
  11. 11. #1: Facebook is not going anywhere #FANBOOSTER
  12. 12. #2: But it’s no longer free (if it ever was) #FANBOOSTER
  13. 13. #FANBOOSTER Første skudd var gratis.
  14. 14. #FANBOOSTER Show me the money!
  15. 15. #FANBOOSTER Reklame har alltid kostet penger.
  16. 16. #FANBOOSTER
  17. 17. #FANBOOSTER
  18. 18. #FANBOOSTERKilde: Mediebyråforeningen -15 -7,5 0 7,5 15 22,5 30 Internett Direktereklame Andre medier TV Utendørs/plakat Kino Radio Ukepresse/magasiner Dagspresse Fagpresse Internett: 27.8% økning! Reklame investeringer
  19. 19. #FANBOOSTER «Vi tror Facebook runder én milliard kroner i annonseomsetning i Norge i år, og at majoriteten kommer fra mobil.» Espen Grimmert, iProspect
  20. 20. #FANBOOSTER Målrettet og kostnadseffektivt.
  21. 21. #FANBOOSTER Men det invisteres ikke bare i «spending» men mennesker også Investeres ikke bare i reklame, men i arbeidskraft.
  22. 22. #FANBOOSTER Men det invisteres ikke bare i «spending» men mennesker også Det har tatt tid for de store å snu seg, men nå er mange endelig på plass.
  23. 23. #2: But it’s no longer free (if it ever was) #FANBOOSTER
  24. 24. #3: It’s about going all in #FANBOOSTER
  25. 25. Mye tid og penger kastes bort pga gamle tankesett og halve løsninger. #FANBOOSTER
  26. 26. #FANBOOSTER Sett av tid, mennesker og penger. Ta dette på alvor, kun da det skaper resultater.
  27. 27. #FANBOOSTER
  28. 28. #3: It’s about going all in #FANBOOSTER
  29. 29. #4: It’s about content and community #FANBOOSTER
  30. 30. #FANBOOSTER
  31. 31. #FANBOOSTER
  32. 32. En presentasjon fra DIST laget av Thomas Moenhttp://tcmn.blogg.no #FANBOOSTER
  33. 33. CONTENT MARKETING Advertising that doesn't feel like advertising. #FANBOOSTER
  34. 34. CONTENT MARKETING Content from a brand that gives value without interrupting or asking for something in return. #FANBOOSTER
  35. 35. CONTENT MARKETING But it should also create some kind of value for you as a brand. #FANBOOSTER
  36. 36. http://www.flickr.com/photos/xkristinax/7774650990/ #FANBOOSTER
  37. 37. #FANBOOSTER
  38. 38. http://www.flickr.com/photos/xkristinax/7774650990/ #FANBOOSTER #FANBOOSTER
  39. 39. #FANBOOSTER
  40. 40. #FANBOOSTER
  41. 41. #FANBOOSTER
  42. 42. #FANBOOSTER
  43. 43. #FANBOOSTER
  44. 44. #FANBOOSTER #4: It’s about content and community
  45. 45. #5: It’s about targeting your audience #FANBOOSTER
  46. 46. #FANBOOSTER På Facebook er det lett å være målrettet!
  47. 47. #FANBOOSTER Bygg dine custom audience
  48. 48. #FANBOOSTER Lookalikes
  49. 49. #FANBOOSTER
  50. 50. Betaler kun når de du vil ser det. #FANBOOSTER
  51. 51. #6: It’s about testing and listening #FANBOOSTER
  52. 52. #FANBOOSTER Test alt som kan testes
  53. 53. #FANBOOSTER Data forteller sannheten, ikke din synsing.
  54. 54. #FANBOOSTER
  55. 55. #FANBOOSTER
  56. 56. #FANBOOSTER 50% klikk40% klikk
  57. 57. #FANBOOSTER
  58. 58. #6: It’s about testing and listening #FANBOOSTER
  59. 59. #7: It’s about measuring #FANBOOSTER
  60. 60. #8: It’s about planning ahead #FANBOOSTER
  61. 61. When should we post?
  62. 62. 06:30 08:00 09:30 11:00 12:30 14:00 15:30 17:00 18:30 20:00 21:30 23:00 Green: engagement Blue: brand posts
  63. 63. When brands post When they should post 6 am 5 pm 11 pm
  64. 64. Monday Tuesday Wednesday Thursday Friday Saturday Sunday What days are brands posting?
  65. 65. Monday Tuesday Wednesday Thursdag Friday Saturday Sunday What days get the most response?
  66. 66. When brands post When they should post Monday - Friday Weekend
  67. 67. weekends 17 pm and 11 pm
  68. 68. We post when we are at the office, and that’s when you get the least response. Ever heard about scheduling Facebook posts?
  69. 69. #FANBOOSTER
  70. 70. #8: It’s about planning ahead #FANBOOSTER
  71. 71. #9: It’s about (simplifying) your data #FANBOOSTER
  72. 72. #1: Facebook is not going anywhere #2: But it’s no longer free (if it ever was) #3: It’s about going all in #4: It’s about content and community #5: It’s about targeting your audience #6: It’s about testing and listening #7: It’s about measuring #8: It’s about thinking ahead #9: It’s about (gathering) data #FANBOOSTER
  73. 73. #10: Be a priest, not a salesman #FANBOOSTER
  74. 74. #FANBOOSTER
  75. 75. ]tvÖâxÄ|Çx ^xÇÇxwç #FANBOOSTER
  76. 76. 7FH #FANBOOSTER
  77. 77. 7EDD?CCC #FANBOOSTER
  78. 78. ECC7 #FANBOOSTER
  79. 79. bäxÜ DFC CCC áÉÄw #FANBOOSTER
  80. 80. EI CCC CCC 7 #FANBOOSTER
  81. 81. #FANBOOSTER
  82. 82. If you don’t have anything to say, shut up - and create something worth talking about! ! - Petter Gulli, DDB #FANBOOSTER
  83. 83. blog.fanbooster.com #FANBOOSTER

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