4. You can’t create something that is purposefully
sexy. What I do is dress and beautify the
contemporary woman and make them
special ,luxurious, tempting
5. Devotion to a muse
“I create a character and then
costume her throughout her life”
7. “In a fashion show you have 13
minutes to convince a room of
200 people of your vision.......a
very cynical, seen-it-all audience....
13 minutes.”
8. You need to have an idea
You have to tell a story
9. Know what you stand for
“As a fashion designer, I knew what I was
about. I asked myself, "Why does the world
need to see my clothes. What is my
message?" The most important thing is to
discover that — otherwise, who cares? It's
just fluff.”
11. defined acts
every act starts with a “Boom!”
“One Potent Piece to hold the
audience’s attention”
hip hugging trousers, silhouette dress, skinny suit
12. Taking people on a journey
Day into Night
Temptation into Seduction
Urbane to Opulence
13. Measure of success
“...to feel the audience reacting
together to your story. It is
palpable....at the end as you finish they
all exhale at the same time.”
14. LESSONS
• Know what you stand for & have a vision
• Create a narrative for your audience
• Don’t focus on the end result, focus on what will get you there
• Get and hold someone’s attention
• Build your story (how many acts do you have?)
• Emotional engagement measurement
15. Be a brand that does, not says
“Words are sometimes just a strategy to
cover nakedness”
“Character is action”
