FACEBOOK FINAL!  excite.
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FACEBOOK FINAL! excite.

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FACEBOOK FINAL!  excite. FACEBOOK FINAL! excite. Presentation Transcript

  • and the Christchurch Earthquake
    ThomasMead
    Alice Blair
    Danielvan Wely
    EngPoh
    JessicaMurphy
  • young adults use facebook a lot
    yeah, you’re guilty
  • ?
    how did young adults
    use facebook during
    the recent earthquakes
    of 2010 and 2011
  • new media technologies
    do not just add to culture,
    they transform it completely
    Neil Postman
  • social media was “used heavily by the authorities, media and citizens” in the Queensland floods disaster.
    Mark Freeman
    University of Wollongong
  • “twitter
    affords citizen
    journalists
    the possibility
    to break
    profound
    news stories
    to a global
    public”
    Dhiraj
    Murthy
    “twitter actively help[s]
    spread news of
    important world events”
    Wayne Xin Zhao
    Jing Jiang
  • most disaster research focuses on twitter
    so we focused on
    facebook
  • a qualitative approach
    ______________________________________
    provides “a high level of measurement
    precision and statistical power” - Schroder
    an online survey
    wide range of responses
  • %
    9
    overall increase in facebook use
    91
    %
    accessed facebook within 24 hours
    37
    %
    accessed facebook almost immediately
    after the earthquakes
  • communication
    100%
    38%
    connected inside
    New Zealand
    contacted place
    of education
    59%
    15%
    29%
    connected outside
    of New Zealand
    contacted local
    organizations
    contacted their
    workplace
  • information
    “connected me with all the information I needed”
    “being able to get instant updates on the earthquakes and aftermath was very practical and useful”
    63%
    ‘liked’ at least one earthquake information page
    49%
    used facebook take part of a volunteer movement
  • good feelings
    isolation
    ___________________________
    “there’s a community feel on facebook”
    “I would of felt more alienated from others”
    “a coping mechanism”
  • the result?
    virtual community
    In the event of similar disaster, we recommend that organizations (from work places to response teams) have an active voice on facebook.
    go spread
    the love
  • thanks
    for watching!