Relearning How To Be Human
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Relearning How To Be Human

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Presentation given at Digital Marketing Live 2012 - Thomas Marzano

Presentation given at Digital Marketing Live 2012 - Thomas Marzano

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Relearning How To Be Human Presentation Transcript

  • 1. Relearning howto be human@ThomasMarzano 1
  • 2. 2
  • 3. “A brand is what people think it is” 3
  • 4. 4
  • 5. 5source: Tales from the Bazaars of Arabia
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. “Cognitive dissonance is a discomfort caused by holding conflicting cognitions simultaneously” source: wikipedia 10
  • 11. VIDEO: “Advertiser vs Consumer” 11
  • 12. 12source: Facebook
  • 13. 13
  • 14. VIDEO: "Online Checkout - Google Analytics In Real Life" 14
  • 15. Source: www.shellmont.com 15 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. “The future will look more like the past and less like today” Stefano Marzano 21
  • 22. Thank you@ThomasMarzano 22