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Kloutzak

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A personal case study on Klout and online influence. Presented at Social Media Club Amsterdam December 2011.

A personal case study on Klout and online influence. Presented at Social Media Club Amsterdam December 2011.

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  • 1. @ThomasMarzano, December 19, 2011 1 Source: riktoewater.blogspot.com
  • 2. Waarom? @ThomasMarzano, December 19, 2011 2
  • 3. “Social Media is like high school sex;everybody talks about it, few do it andeven fewer do it well”Quote by unknown @ThomasMarzano, December 19, 2011 3
  • 4. @ThomasMarzano, December 19, 2011 4 Source: kmpblog.com
  • 5. ChallengeTruly learn how social media worksBuild my personal brand onlineBecome an influencerUnderstand what engagement means @ThomasMarzano, December 19, 2011 5
  • 6. Wat is Klout? @ThomasMarzano, December 19, 2011 6
  • 7. @ThomasMarzano, December 19, 2011 7 Source: klout.com
  • 8. @ThomasMarzano, December 19, 2011 8 Source: klout.com
  • 9. Why use Klout? | Unlock your InfluenceYoure influential and we believe that should be rewarded.Earn Klout Perks. Klout Perks are exclusive products or experiences thatyou earn based on your influence. Influencers have earned sweet perkslike phones and airline tickets, all because of their impact online. You canalways find out Perks you qualify for on the Perks page!Your VIP Pass to the World. Klout helps companies reward you for yourinfluence. For instance, your Score or topics could get you exclusivesneak peeks, service upgrades, and free goods to try out.Be discovered in the topics you care about. Become a top influenceron our Topic pages and improve your online reputation. @ThomasMarzano, December 19, 2011 9 Source: klout.com
  • 10. Hoe? @ThomasMarzano, December 19, 2011 10
  • 11. My Brand & nichesThomas MarzanoDigital Thoughts about#Photography#Design ( #UX / #Webdesign / #Art )#Music#socialmediaMaart 2010 - @ThomasMarzanoFollowers: +/- 250Klout: 17 @ThomasMarzano, December 19, 2011 11
  • 12. Thomas Marzano | @ThomasMarzano @ThomasMarzano, December 19, 2011 12
  • 13. Engage influencers @ThomasMarzano, December 19, 2011 13
  • 14. Content curatie | RSS @ThomasMarzano, December 19, 2011 14
  • 15. Content curatie | Yahoo Pipes @ThomasMarzano, December 19, 2011 15
  • 16. Scheduling | Buffer @ThomasMarzano, December 19, 2011 16
  • 17. Multiple accounts @ThomasMarzano @MarzanoPhotos @MarzanoSocial @MarzanoDesign @ThomasMarzano, December 19, 2011 17
  • 18. Eigen content @ThomasMarzano, December 19, 2011 18
  • 19. @ThomasMarzano, December 19, 2011 19
  • 20. Engage!Comment, RT & @mention @ThomasMarzano, December 19, 2011 20 Source: contentgirls.nl
  • 21. Search profiles @ThomasMarzano, December 19, 2011 21
  • 22. Search tweets @ThomasMarzano, December 19, 2011 22
  • 23. Follow / reply @ThomasMarzano, December 19, 2011 23
  • 24. Wat levert het op? @ThomasMarzano, December 19, 2011 24
  • 25. @ThomasMarzano, December 19, 2011 25
  • 26. ZICHTBAARHEID @ThomasMarzano, December 19, 2011 26
  • 27. I even influence my mom!!! @ThomasMarzano, December 19, 2011 27
  • 28. @ThomasMarzano, December 19, 2011 28
  • 29. @ThomasMarzano, December 19, 2011 29
  • 30. @ThomasMarzano, December 19, 2011 30
  • 31. @ThomasMarzano, December 19, 2011 31
  • 32. @ThomasMarzano, December 19, 2011 32
  • 33. @ThomasMarzano, December 19, 2011 33
  • 34. @ThomasMarzano, December 19, 2011 34
  • 35. @ThomasMarzano, December 19, 2011 35
  • 36. @ThomasMarzano, December 19, 2011 36
  • 37. @ThomasMarzano, December 19, 2011 37
  • 38. 37,594 Followers (+/- 100 p/d) | 3123 Listings @ThomasMarzano, December 19, 2011 38
  • 39. Maandelijkse page views @ThomasMarzano, December 19, 2011 39
  • 40. @ThomasMarzano, December 19, 2011 40
  • 41. En #IRL dan? @ThomasMarzano, December 19, 2011 41
  • 42. @ThomasMarzano, December 19, 2011 42
  • 43. @ThomasMarzano, December 19, 2011 43Source: communicatie magazine
  • 44. @ThomasMarzano, December 19, 2011 44 Source: twietmag
  • 45. Freebees @ThomasMarzano, December 19, 2011 45
  • 46. So what? @ThomasMarzano, December 19, 2011 46
  • 47. New kid on the blok | Kred “Our mission with Kred is to let anyone understand their influence and find people who are influential about their interests. By doing so, we hope that this enriches your social media experience.” @ThomasMarzano, December 19, 2011 47 Source: kred.ly
  • 48. Klout is maar een getalKlout is geen garantieGebruik Klout samen met andere metricsFocus op kwaliteit van inhoud en dialoog @ThomasMarzano, December 19, 2011 48
  • 49. @ThomasMarzano, December 19, 2011 49

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