China in global music market

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China in global music market

  1. 1. CHINA in global music industry <ul><li>By Tomas Kulbokas </li></ul>
  2. 2. GLOBAL MUSIC INDUSTRY OVERVIEW <ul><li>Music industry worth $ 130 bln </li></ul><ul><li>Radio advertising $34bln </li></ul><ul><li>Physical recorded music sales  5% </li></ul><ul><li>Digital sales up 85 % (moblile 50% online 44%) </li></ul><ul><li>Apple sold about 46million iPods in 2006 </li></ul><ul><li> in  music discs sold worldwide is  </li></ul>
  3. 3. China <ul><li>1.3 bln  20% of world  </li></ul><ul><li>2nd economy after US with GDP $10.2 trillion </li></ul><ul><li>25 years ago introduced 1  policy </li></ul>
  4. 4. <ul><li>China 27th by recorded music sales in world rank </li></ul><ul><li>US $6.5 Bln, Japan 3.5 Bln </li></ul><ul><li>EMI, Sony, Warner in China </li></ul><ul><li>Most popular genres: rock, c-pop </li></ul><ul><li>Chineese music influenced by Central Asia and West </li></ul><ul><li>China accounts for biggest piracy in the world </li></ul>KEY MUSIC TRENDS IN CHINA
  5. 5. Piracy in China <ul><li>Over 90% distributed music is illegal </li></ul><ul><li>China account for 90% distributed CD in EU </li></ul><ul><li>Baidu.com is most popular search website </li></ul><ul><li>Physical piracy value in China $410mln </li></ul><ul><li>IFPI judge Yahoo! China 2007 </li></ul><ul><li>Frances Moore, IFPI Regional Director for Europe, said: “ These statistics underscore the urgent need for the EU to step up pressure on China before the WTO. China is producing and exporting millions of pirate products around the world. This has to stop .” </li></ul>
  6. 6. Music repertoire in China <ul><li>Domestic repertoire in China declined from 47% in 2002 to 13% in 2006 </li></ul><ul><li>International 78% </li></ul><ul><li>Classical 9% </li></ul><ul><li>US steady Domestic repertoire 93% </li></ul><ul><li>UK 45% </li></ul><ul><li>Possible influence by internet </li></ul><ul><li>China has 137mln internet users </li></ul>
  7. 7. Conclusion <ul><li>China - attractive market </li></ul><ul><li>Increasing middle class </li></ul><ul><li>Piracy growth must be stopped </li></ul><ul><li>Global music market is going digital </li></ul>
  8. 8. http://thomaskulbokas.wordpress.com/ Thank you for listening

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