CHINA in global music industry By Tomas Kulbokas

By Tomas Kulbokas

GLOBAL MUSIC INDUSTRY OVERVIEW Music industry worth $ 130 bln Radio advertising $34bln Physical recorded music sales  5% Digital sales up 85 % (moblile 50% online 44%) Apple sold about 46million iPods in 2006  in  music discs sold worldwide is 

Music industry worth $ 130 bln

Radio advertising $34bln

Physical recorded music sales  5%

Digital sales up 85 % (moblile 50% online 44%)

Apple sold about 46million iPods in 2006

 in  music discs sold worldwide is 

China 1.3 bln  20% of world  2nd economy after US with GDP $10.2 trillion 25 years ago introduced 1  policy

1.3 bln  20% of world 

2nd economy after US with GDP $10.2 trillion

25 years ago introduced 1  policy

China 27th by recorded music sales in world rank US $6.5 Bln, Japan 3.5 Bln EMI, Sony, Warner in China Most popular genres: rock, c-pop Chineese music influenced by Central Asia and West China accounts for biggest piracy in the world KEY MUSIC TRENDS IN CHINA

China 27th by recorded music sales in world rank

US $6.5 Bln, Japan 3.5 Bln

EMI, Sony, Warner in China

Most popular genres: rock, c-pop

Chineese music influenced by Central Asia and West

China accounts for biggest piracy in the world

Piracy in China Over 90% distributed music is illegal China account for 90% distributed CD in EU Baidu.com is most popular search website Physical piracy value in China $410mln IFPI judge Yahoo! China 2007 Frances Moore, IFPI Regional Director for Europe, said: “ These statistics underscore the urgent need for the EU to step up pressure on China before the WTO. China is producing and exporting millions of pirate products around the world. This has to stop .”

Over 90% distributed music is illegal

China account for 90% distributed CD in EU

Baidu.com is most popular search website

Physical piracy value in China $410mln

IFPI judge Yahoo! China 2007

Frances Moore, IFPI Regional Director for Europe, said: “ These statistics underscore the urgent need for the EU to step up pressure on China before the WTO. China is producing and exporting millions of pirate products around the world. This has to stop .”

Music repertoire in China Domestic repertoire in China declined from 47% in 2002 to 13% in 2006 International 78% Classical 9% US steady Domestic repertoire 93% UK 45% Possible influence by internet China has 137mln internet users

Domestic repertoire in China declined from 47% in 2002 to 13% in 2006

International 78%

Classical 9%

US steady Domestic repertoire 93%

UK 45%

Possible influence by internet

China has 137mln internet users

Conclusion China - attractive market Increasing middle class Piracy growth must be stopped Global music market is going digital

China - attractive market

Increasing middle class

Piracy growth must be stopped

Global music market is going digital

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