Tons of traffic is attracted through image marketing on the web world provided your images are SEO optimized and appeal to the search engines and the target audience equally.

1. Optimization of images on your website or with your content is of utmost
importance advices a Toronto based SEO company. Images are the best tools for
marketing in the Cyber world and are given a due importance in internet
marketing and search engine optimization. Many a SEO Companies still do not
recognize the importance of quite a few tags that are used while uploading
images. While providing SEO Services to clients the importance of a few tags
cannot be overlooked.
Search engines recognize text on the page, but the images without “ALT” tags are
ignored. Pictures, diagrams and charts add meaning to the message written into
the text on any webpage. A potential website visitor must be alerted that important
information is contained in the image. Higher rankings in the search engine
results will bring more people to the website, which translates into additional
interest in the company or organization.
An ALT tag on the image provides a meaningful description to the user and all
search engines. The ALT text will appear as the image loads on the webpage.
Many people disable the images on a browser or cell phone, screen reader or text
browser, which reduces the amount of time required to load the webpage. The
ALT text is displayed whenever the mouse pointer is passed across the image,
unless the TITLE tag is filled in for the image.

2. Search engines recognize the descriptive text in the ALT tag associated with an
image embedded in the webpage. Web design software programs support ALT tags,
or the information can be placed into the HTML for the webpage.
Technical jargon should be avoided in the ALT tag descriptions. Website visitors
seek helpful descriptions when reading the ALT text. All images on the site should
have unique descriptions. Overlap between the images will cause the search engine
to disqualify the page in the results listing. Relevant words are important, but key
words in the ALT text are not necessary.
Careful planning will prevent some of the common mistakes that are made when
creating the ALT text for the images.
• Not Optimized = <img src=”http://www.example.com/apples.jpg” alt=””>
• Vague = <img src=”http://www.example.com/apples.jpg” alt=”image 01”>
• Relevant = <img src=”http://www.example.com/apples.jpg” alt=”apples”>
• Spam = <img src=”http://www.example.com/apples.jpg” alt=”example co. apple
company, providing organic apples”>

3. Other websites are excellent sources of ideas for meaningful ALT text. As
the ALT tags are added to the homepage, new searches can be conducted
through various search engines to determine the effect of certain words.
Concise descriptions are easy to read on any screen. Three unique words
for each ALT text will assist the user in the effort to understand the images.
The appropriate use of ALT tags will draw more visitors to the website.
Descriptions created with the user in mind will retain interest long enough
for the individual to take action. ALT tags should be used on every image of
the website. The usefulness of the website is enhanced through ALT tags
that convey meaning to visitors and the search engines.
For more information about The SeoHouse and seo toronto you can visit at
- http://www.theseohouse.com/seo-services
Article Resource:- http://goarticles.com/article/How-You-Should-Optimize-
Your-ALT-Tags/7204349/