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Smo - for web permotion
 

Smo - for web permotion

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In the present age of Social Media optimization, social media has become a vital part in the process of web site promotion and branding. It acts as a potential channel that connects a web site with ...

In the present age of Social Media optimization, social media has become a vital part in the process of web site promotion and branding. It acts as a potential channel that connects a web site with the social networks and keeps it in cache memory of the Internet users. Following are a few effective tips for getting enhanced traffic on websites by way of social media sources.

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    Smo - for web permotion Smo - for web permotion Document Transcript

    • It’s the SMO Age – How to getSocial Media Leverage in 5StepsIn the present age of Social Media optimization, social media hasbecome a vital part in the process of web site promotion and branding. Itacts as a potential channel that connects a web site with the socialnetworks and keeps it in cache memory of the Internet users. Followingare a few effective tips for getting enhanced traffic on websites by way ofsocial media sources.
    • Content: “Content is King & SMO is Queen”Content is the most important part of the SMO (social media optimization) strategy. It is like the bait thatattracts the reader / users on a site. The content being published on the online entities like blogs and otherkind of social media sites are more likely to gain more exposure and traffic. It is essential for a contentbeing posted to be of good quality. The readers only like to read informative & entertaining content. TheStats show that companies having a blog for their web sites have 55% more visitors than the websiteswithout blogs. Today, as much as 70% of consumers’ prefer knowing a company through an article ratherthan an Advertisement. •Social Media Icons:Social Media Icons are the small icons that we can add on our website or the required webpages. Thisoffers the visitors an enhanced reach to our Social activities & more traffic to our site. Usually, all kinds ofsocial media websites namely, facebook, twitter, stumbleupon, Google+, linkedn, etc provide theirproprietary icons and widgets. •Integrate Social Activity:Usually, the activities of a brand are visible on its social media channels but this can also be played inreverse order. The WebPages should be integrated with the feeds of social media activity along with theicons so that the visitors can get involved on a social platform without any delay of the respective brand. •Employing Analytics:Integrating the site code with Analytics tracking codes can help the admins to understand the flow of trafficon the page. By employing analytics, we can update our strategy based on which the target audience,niche etc can be updated accordingly. Besides, this will also help in an in-depth knowledge of the trafficflow. •Using Insights for Better Analysis:There are various softwares that provide a detailed report about the insights of social media pages to studythe user inflow with better campaign tracking & management.In a nutshell, the new age of optimization & information sharing is all about quality content which is not justeasily accessible but is also shared at the social media joints served with a special garnish. All the feeds,plug-ins, Social media icons and widgets are the latest ways of attracting more & more users so that thereach of a web page in terms of information sharing is enhanced exponentially.