Cutting Textbook Prices with a Textbook
Rental Program
Presented by:
Tom Bauer, Director of Auxiliary Services
San Mateo C...
Tom Bauer
Director of Auxiliary Services
San Mateo County
Community College District
2006 Innovation Achievement Award

WINNER:
 2006 National Association of College
 Stores (NACS) Innovation Achievement
 Aw...
AGENDA

Textbook Affordability and Access
Innovative Ways to Fund a Textbook
 Rental Program
Defining the Program: Crit...
Equity and Access

“If you want to close the gap between first
generation students in America and the
white middle class, ...
Textbook Affordability and Access
Course Material Affordability
     Policy Landscape
Noticeable increases in college costs in
 tuition, fees, and college ...
College Board Textbook and Supply Costs
         2004-2005 to 2005-2006

                        College Board Textbook an...
Annual Percentage Increase in College Textbook Prices, College
Tuition and Fees, and Overall Price Inflation, December 198...
Used Textbooks

• Used textbooks still represent the greatest
  savings for students.
• Book buyback makes the used book a...
Used Textbooks

• The key to a successful used textbook
  program are early faculty adoptions and a
  commitment to using ...
WHAT MORE CAN THE BOOKSTORES
    DO TO PROVIDE ANOTHER LOW
 COST TEXTBOOK OPTION TO
 STUDENTS?
Excerpt from CALPIRG’s
             “Ripoff 101”
Colleges and universities should consider
 implementing rental programs ...
San Mateo County Community College
 District Textbook Rental Program
Textbook Rental Program

• In 2001, the textbook rental program was set up
  in the District; a hybrid program, it provide...
Textbook Rental Program

• Rental textbooks provide another great
  value opportunity for students.
• Textbooks are rented...
Textbook Rental Program

• Textbooks are rented to students for the entire
  term.
• Financial Aid students have three day...
Textbook Rental Program

Decisions:
• Will you rent new and used books OR will
  you only rent new books?
• If you rent on...
Benefits of a Rental Program

Savings to students---significantly reduced
 initial investment.
Saving in freight---Books...
Innovative Means of Funding a
  Textbook Rental Program

  State and Federal Efforts
California State Efforts

First Five California is a state funded grant
 through cigarette tax dollars.
Program provides...
Additional State Efforts

• Extended Opportunity Programs and
  Services (EOPS)-We are actively urging
  the State to allo...
Federal Efforts

Working through the Vice President of
Instruction, $40K was allocated from a
Title V grant designed to gi...
Fundraising for Textbooks

• Identify programs and grants that would be
  interested in working on such a program.
• Work ...
Other Types of Donations Received

• Payroll Deductions from District-wide staff.
• Donations from Foundation fundraising
...
SMCCCD Rental Program

       January 2006                  January 2009

•   1,700 students            •   13,000+ studen...
Defining the Program
    Criteria for
Textbook Rentability
What Determines Textbook
          “Rentability”
Two-Year Adoption
New edition
One-term books only
Course Frequency (e...
Two Year Adoption

 In order to recoup the expense of this program,
  we require at least a two-year commitment to a
  pa...
New Edition

The book must be a new edition so we
 can ensure availability and maximum
 savings over the lifetime of the ...
One-Term Book

Books that are used by students for two
 consecutive terms (i.e. 361A and 361B)
 are not eligible for rent...
Course Frequency

Courses must be ones that are taught
 every semester (both Fall and Spring).
Core Classes

We’d prefer courses to be either general
 education or core classes for a certain
 major. There must at lea...
Non-Bundled

Unfortunately, supplementary components
 will not be eligible for rental although we
 may be able to sell th...
Cloth Cover

Due to the constant handling and normal
 wear, it is recommended that you choose
 Cloth Bound (Hardback) tex...
Implementing the Program
Bookstore Requirements to Operate
        Rental Program
Administrative Buy-In is Essential!
• Meet with key stakeholders;...
Bookstore Requirements to Operate
         Rental Program
Allocate separate class and department.
Having the right POS s...
Allocate Separate Class/Dept.

• There is a difference in set up of a
  donation funded rental program and a self
  funded...
Having the right Point of Sale (POS)
            System
• MBS Systems, Nebraska Book and
  Budgetext all have textbook ren...
Creating POS and GL Codes

• This is a new class; it must have its’ own
  class and POS code for processing at the
  regis...
Document Paper Trail & Follow
          Through
• Create a contract-essential for return
  enforcement.
• Contracts to be ...
Retrieving Outstanding Rentals

• Policy Required: Holding records,
  registration, grades; collection agency.
• Policy in...
Markdowns for Unreturned Books

• If self funded, markdowns on the inventory
  stock ledger necessary.
• If donation funde...
Storage Space

• Important to observe guidelines for rental
  eligibility. If book is used for two years,
  semester after...
Bookstore Requirements to Operate
        Rental Program
Create a department agreement
  – Include multiple signatures
C...
Bookstore Requirements to Operate
        Rental Program
Cashiers
  – Train data sequence for rental
  – Train proper com...
Promoting the Program
Promoting to Faculty

The program must be      • Write a letter
promoted to key            explaining the
stakeholders;   ...
Promoting to Students

Students are very        • Attend student
effective at promoting     meeting; explain the
the progr...
Alumni and Community Support

• Highlight the program in the alumni
  newsletter; student testimonials are very
  importan...
Media Promotions

• Write to the editor of the local paper to
  have a story written about the program;
  this generates g...
Signage
Advertising Fliers
Display
Next Steps

• Meet with key campus stakeholders-define
  program scope and your needs.
• Evaluate POS/system capabilities....
Next Steps

• Solicit strong student support; urge
  students to rally faculty.
• Purchase textbooks with funds
  raised/i...
Additional Questions

Tom Bauer
Director of Auxiliary Services
San Mateo Community College District
3401 CSM Drive
San Mat...
Resources

National Association of College Stores
Textbook Rental Compendium
NACS Product Center
1-800-622-7498
Store Resources

Cañada College Bookstore-Jai Kumar
Phone 1-650-306-3199

Cal State Fullerton Bookstore-Chuck Kissel &
Oma...
POS Resources

MBS Textbook, Inc.
1-800-325-0530

Nebraska Book Company
1-800-869-0366

Budgetext
1-800-800.8227
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Academic Impressions Presentation Updated 3 01 09

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Academic Impressions Presentation Updated 3 01 09

  1. 1. Cutting Textbook Prices with a Textbook Rental Program Presented by: Tom Bauer, Director of Auxiliary Services San Mateo County Community College District Academic Impressions Web Conference March 15, 2007 Updated: March 1, 2009
  2. 2. Tom Bauer Director of Auxiliary Services San Mateo County Community College District
  3. 3. 2006 Innovation Achievement Award WINNER: 2006 National Association of College Stores (NACS) Innovation Achievement Award. The program was recognized for its innovation and adaptability to other campuses nationwide. The District will receive a plaque plus a $5,000.00 prize for its’ effort. The prize money will go toward providing additional rental books for students in our District.
  4. 4. AGENDA Textbook Affordability and Access Innovative Ways to Fund a Textbook Rental Program Defining the Program: Criteria for Textbook Rentability Implementing the Program Promoting the Program
  5. 5. Equity and Access “If you want to close the gap between first generation students in America and the white middle class, we must focus on equity and access in higher education for everyone”. President Tom Mohr Cañada College
  6. 6. Textbook Affordability and Access
  7. 7. Course Material Affordability Policy Landscape Noticeable increases in college costs in tuition, fees, and college textbooks. State budget cuts for higher education. Federal student aid funding not keeping up with need. Students more dependent on federal loans.
  8. 8. College Board Textbook and Supply Costs 2004-2005 to 2005-2006 College Board Textbook and Supply Costs 2003-2004 to 2005-2006 Average Student Expenses by College Board Region (Enrollment-Weighted) $ Change from % Change from $ Change from % Change from 2004-2005 previous year previous year 2005-2006 previous year previous year National 2-yr public $ 773 $ 28 3.76% $ 801 $ 28 3.50% 4-yr public $ 853 $ 36 4.41% $ 894 $ 41 4.59% 4-yr private $ 870 $ 27 3.20% $ 904 $ 34 3.76% West 2-yr public $ 846 $ 39 4.83% $ 874 $ 28 3.20% 4-yr public $ 1,094 $ 55 5.29% $ 1,123 $ 29 2.58% 4-yr private $ 985 $ 22 2.28% $ 1,042 $ 57 5.47% Source College Board Trends in College Pricing 2004 , and Trends in College Pricing 2005 Average College Tuition and Fees •At two-year public, tuition and fees average $112 more than last year, a 5.4 percent increase. •At four-year public, tuition and fees average $365 more than last year, a 7.1 percent increase. •At four-year private nonprofits, tuition and fees average $1,190 more than last year, a 5.9 percent increase.
  9. 9. Annual Percentage Increase in College Textbook Prices, College Tuition and Fees, and Overall Price Inflation, December 1986 to December 2004
  10. 10. Used Textbooks • Used textbooks still represent the greatest savings for students. • Book buyback makes the used book an even better investment if the textbook is readopted in the coming term. New Price: $100.00 Used Price:$75.00 Buyback Price: $50.00 Total Investment: $25.00
  11. 11. Used Textbooks • The key to a successful used textbook program are early faculty adoptions and a commitment to using the same title in coming semesters. • Adoptions by due date allow store to source used books from all wholesale companies and buy back books from students at end of term.
  12. 12. WHAT MORE CAN THE BOOKSTORES DO TO PROVIDE ANOTHER LOW COST TEXTBOOK OPTION TO STUDENTS?
  13. 13. Excerpt from CALPIRG’s “Ripoff 101” Colleges and universities should consider implementing rental programs similar to those at several universities in Wisconsin and Illinois. Students would rent books similar to the way they are shared in K-12 but the students would pay a fee that covers the cost of the books.* *CALPIRG (CALIFORNIA PUBLIC INTEREST RESEARCH GROUP) RIPOFF 101 January 29, 2004
  14. 14. San Mateo County Community College District Textbook Rental Program
  15. 15. Textbook Rental Program • In 2001, the textbook rental program was set up in the District; a hybrid program, it provides rental titles for specific disciplines and titles meeting specified criteria. • Initial acquisition of textbooks for the program are funded by state, federal, and private resources. • To date, over $1million dollars has been raised for the program using these sources.
  16. 16. Textbook Rental Program • Rental textbooks provide another great value opportunity for students. • Textbooks are rented to students at 75% off the new price. New Book Price: $100.00 Used Book Price: $75.00 Textbook Rental Price: $25.00
  17. 17. Textbook Rental Program • Textbooks are rented to students for the entire term. • Financial Aid students have three days access to rental titles before store is opened to public. • Textbooks must be returned at the end of the semester. • Students can choose to purchase rental book by paying the difference between new price and rental fee.
  18. 18. Textbook Rental Program Decisions: • Will you rent new and used books OR will you only rent new books? • If you rent only new books, what tolerance will you have for writing in the book? • If you rent only new books, what policy will you have for books that come back with too much cribbing?
  19. 19. Benefits of a Rental Program Savings to students---significantly reduced initial investment. Saving in freight---Bookstores do not have to continually reorder books semester after semester. Campus community sees the bookstore as actively seeking solutions regarding textbook prices.
  20. 20. Innovative Means of Funding a Textbook Rental Program State and Federal Efforts
  21. 21. California State Efforts First Five California is a state funded grant through cigarette tax dollars. Program provides a system of supports and services so Early Childhood Education/Development (ECE) students can continue higher education goals. All ECE titles are purchased once and funded by the grant dollars Subsequent rental fees paid for by grant dollars.
  22. 22. Additional State Efforts • Extended Opportunity Programs and Services (EOPS)-We are actively urging the State to allow unused, leftover EOPS money to be used for the acquisition of textbooks for a textbook rental program. • Senator Chuck Schumer has reintroduced a bill providing for states to allocate a sum of money to be used for acquiring textbook titles for the purpose of a rental program
  23. 23. Federal Efforts Working through the Vice President of Instruction, $40K was allocated from a Title V grant designed to give first generation students in a federally designated Hispanic serving institution access to textbooks. This $40K was spent on acquiring additional textbooks for the program. Other opportunities like this exist; we only need to find them.
  24. 24. Fundraising for Textbooks • Identify programs and grants that would be interested in working on such a program. • Work with Foundation Office, Student Services, Student Government, Chancellor or President's Office. Everyone needs to be involved. • Illustrate the benefits of such a program with facts, figures and student testimony. • Impact of donation dollars-helping many rather than just a few.
  25. 25. Other Types of Donations Received • Payroll Deductions from District-wide staff. • Donations from Foundation fundraising campaign---both individual and corporate. • Donations from large bookstore/District vendors---directly solicited. • Donations from local organizations-Rotary. • In lieu of flowers donations. • Faculty buybacks-proceeds to program.
  26. 26. SMCCCD Rental Program January 2006 January 2009 • 1,700 students • 13,000+ students • 35 titles • 500+ titles • $106,373 at full retail • $1,631,580 full retail • $26,593 rental fees • $407,895 rental fees • $79,780 savings • $1,223,685 to students savings to students
  27. 27. Defining the Program Criteria for Textbook Rentability
  28. 28. What Determines Textbook “Rentability” Two-Year Adoption New edition One-term books only Course Frequency (every semester) Transferable Classes Preferred Non-Bundled
  29. 29. Two Year Adoption  In order to recoup the expense of this program, we require at least a two-year commitment to a particular textbook.
  30. 30. New Edition The book must be a new edition so we can ensure availability and maximum savings over the lifetime of the edition.
  31. 31. One-Term Book Books that are used by students for two consecutive terms (i.e. 361A and 361B) are not eligible for rental, because they would have to be rented twice which would negate some of the savings to the student.
  32. 32. Course Frequency Courses must be ones that are taught every semester (both Fall and Spring).
  33. 33. Core Classes We’d prefer courses to be either general education or core classes for a certain major. There must at least be multiple sections using the same textbook. This will allow us to provide maximum benefits to the largest number of students. The courses must also be transferable.
  34. 34. Non-Bundled Unfortunately, supplementary components will not be eligible for rental although we may be able to sell them separately.
  35. 35. Cloth Cover Due to the constant handling and normal wear, it is recommended that you choose Cloth Bound (Hardback) textbooks.
  36. 36. Implementing the Program
  37. 37. Bookstore Requirements to Operate Rental Program Administrative Buy-In is Essential! • Meet with key stakeholders; Chancellor, Presidents, Deans, Student Government. • Present all the facts and figures; beware the “academic freedom trap”. You are not there to jeopardize academic freedom. • Once all stakeholders are on board, start promoting to faculty and ramp up fundraising efforts.
  38. 38. Bookstore Requirements to Operate Rental Program Allocate separate class and department. Having the right POS system. Creating POS and GL codes. Document paper trail and follow-thru. Determine means of retrieving outstanding books. Taking markdowns for unreturned books. Storage space needed for textbooks.
  39. 39. Allocate Separate Class/Dept. • There is a difference in set up of a donation funded rental program and a self funded rental program. • Donation funded-no impact on inventory levels and stock ledger; no depreciation of asset. • Self funded-The asset is yours; depreciate over the rental period until you reach break even or better.
  40. 40. Having the right Point of Sale (POS) System • MBS Systems, Nebraska Book and Budgetext all have textbook rental modules. • Evaluate each system to determine what is right for you. • It is especially important to examine the modules interaction with the financial modules of the system.
  41. 41. Creating POS and GL Codes • This is a new class; it must have its’ own class and POS code for processing at the register. • Regardless of how you fund it, there must be a GL account set up. If self funded, GL account must be stock ledger driven; if donation funded, GL account must be non merchandise driven.
  42. 42. Document Paper Trail & Follow Through • Create a contract-essential for return enforcement. • Contracts to be signed at POS and validated with transaction. • Follow up on all non returned items with letter and copy of contract.
  43. 43. Retrieving Outstanding Rentals • Policy Required: Holding records, registration, grades; collection agency. • Policy in place to deal with replacement copies; if student purchases book or does not return book, it needs to be replaced. • Campus wide outreach policy for unreturned rentals.
  44. 44. Markdowns for Unreturned Books • If self funded, markdowns on the inventory stock ledger necessary. • If donation funded, no impact on stock ledger or inventory. Replacements come from donor money. This should not lessen your resolve to retrieve unreturned copies. This can impact future donations.
  45. 45. Storage Space • Important to observe guidelines for rental eligibility. If book is used for two years, semester after semester, storage should not be a major issue. • For textbooks outside the guidelines, storage space must be allocated for the textbooks. • Summer storage required for books used in fall and spring only.
  46. 46. Bookstore Requirements to Operate Rental Program Create a department agreement – Include multiple signatures Create a customer agreement form – Include serial number – Include identification number Create a customer return form – Include serial number
  47. 47. Bookstore Requirements to Operate Rental Program Cashiers – Train data sequence for rental – Train proper completion of forms Receiving procedures change – Additional steps – Apply serial labels, sku labels, rental labels, mark each book with serial
  48. 48. Promoting the Program
  49. 49. Promoting to Faculty The program must be • Write a letter promoted to key explaining the stakeholders; program. • Send a mass e-mail Chancellor, President, to all faculty. Academic Senate and • Target specific faculty members. classes for rental. • Prepare department presentations.
  50. 50. Promoting to Students Students are very • Attend student effective at promoting meeting; explain the the program to program. faculty…the program • Charge students with directly impacts them. promoting the They want to see it program directly to succeed. their faculty. • Give interviews and show specifics; students get it!
  51. 51. Alumni and Community Support • Highlight the program in the alumni newsletter; student testimonials are very important. • Present program at college fundraising events; again, student testimonials are essential. • Be active in the community; Rotary, Kiwanis and other community groups love programs like this one.
  52. 52. Media Promotions • Write to the editor of the local paper to have a story written about the program; this generates great interest and support. • Call the local television station to see if they are interested in a community story; we did and were highlighted on Eyewitness News on the first day of fall classes.
  53. 53. Signage
  54. 54. Advertising Fliers
  55. 55. Display
  56. 56. Next Steps • Meet with key campus stakeholders-define program scope and your needs. • Evaluate POS/system capabilities. • Identify funding sources on your campus- foundation office can be very helpful to identify avenues. • Send letter to faculty explaining program and asking for title commitments (sample e-mail attached).
  57. 57. Next Steps • Solicit strong student support; urge students to rally faculty. • Purchase textbooks with funds raised/identified. • Identify storage needs and capabilities • Prepare rental titles and put out the “FOR RENT” sign in front of your building.
  58. 58. Additional Questions Tom Bauer Director of Auxiliary Services San Mateo Community College District 3401 CSM Drive San Mateo, CA 94402 Phone: 1-650-358-6782 E-Mail: bauert@smccd.edu
  59. 59. Resources National Association of College Stores Textbook Rental Compendium NACS Product Center 1-800-622-7498
  60. 60. Store Resources Cañada College Bookstore-Jai Kumar Phone 1-650-306-3199 Cal State Fullerton Bookstore-Chuck Kissel & Omar Iftikhar Phone: 1-714-278-3418 Central Missouri State University-Charlie Rutt Phone: 1-660-543-4470
  61. 61. POS Resources MBS Textbook, Inc. 1-800-325-0530 Nebraska Book Company 1-800-869-0366 Budgetext 1-800-800.8227

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