Social Media: The Revolution Will Not Be Televised
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Social Media: The Revolution Will Not Be Televised

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Discusses the growth of various Social Media collaterals such as Facebook and Twitter. Designed for nonprofits.

Discusses the growth of various Social Media collaterals such as Facebook and Twitter. Designed for nonprofits.

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  • Pew Internet, Internet, broadband, and cell phone statistics

Social Media: The Revolution Will Not Be Televised Social Media: The Revolution Will Not Be Televised Presentation Transcript

  • Social Media: the Revolution Will Not Be Televised*
    Thomas J. Fox
  • What is Social Media
    Online conversation supported by online tools
  • Social Media Popular Platforms
    New Social Media platforms are emerging each day
    Which ones will be successful?
    Which ones will not?
  • This is Social Media
    Don’t be intimidated,
    Be Targeted!
  • Why is Social Media Important
    Individuals want to be connected to things they care about
    People want transparency
    Relationships formed more powerful than advertising
    Power to define and control brand slipping from organizations
  • View video at: http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 50 Million Users
    Radio
    38 years
    TV
    13 years
    Internet
    4 years
    Socialnomics, 2009
  • Marketers Moving to Social Media in 2010
    45.4% consider Social Media a top priority
    42.2% deemed important
    eMarketer, Engagement on Social Networks Top Priority for Marketers 2010 Report
  • The Move to Social Media
  • Where Social Media is Going
    Ford to add Twitter connectivity to vehicles
    January 2010
  • Where Social Media is Going
    Twitter, Facebook and others available through gaming platforms and soon… TVs
  • Where Social Media is Going
    The use of Social Media in academia is increasing
  • The media is using, and perpetuating usage of, Social Media
  • Internet Users
    Pew Internet, Internet, broadband, and cell phone statistics 2010
  • Who’s Using Social Media?
    eMarketer, Boomers and Social Media January 2010 Report
    • Participation
    • Connections
    • Conversation
    • Community
    • Listening
  • How can Social Media help you
    Learn what people are saying
    Create buzz for events and campaigns
  • How can Social Media help you
    Identify and recruit influencers
    Find new opportunities
    Support your
    services
  • How can Social Media help you
    Improve search engine visibility
    Get your message out fast
  • How can Social Media help you
    Build strong relationships
  • Keys for Social Media Success
    Experiment
    Make A Plan
    Listen
    Share
    Teamwork
    Contribute
    Patience
    Proactive
  • The Impact of Social Media
    “The true reward of the race to a million followers on Twitter are the 90,000 people in Senegal who will sleep underneath bed nets because of the money we all raised through the race.” -- Ashton Kutcher
  • Social Media and Slacktivism
    Red Cross raised $21,000,000 via mobile giving for Haiti
    People experienced the disaster and the relief efforts through the eyes of those on the ground, and felt compelled to act
  • Questions?