Social Media: The Revolution Will Not Be Televised

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Discusses the growth of various Social Media collaterals such as Facebook and Twitter. Designed for nonprofits.

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  • Pew Internet, Internet, broadband, and cell phone statistics
  • Social Media: The Revolution Will Not Be Televised

    1. 1. Social Media: the Revolution Will Not Be Televised*<br />Thomas J. Fox<br />
    2. 2. What is Social Media<br />Online conversation supported by online tools<br />
    3. 3. Social Media Popular Platforms<br />New Social Media platforms are emerging each day <br />Which ones will be successful? <br />Which ones will not?<br />
    4. 4. This is Social Media<br />Don’t be intimidated, <br />Be Targeted!<br />
    5. 5. Why is Social Media Important<br />Individuals want to be connected to things they care about<br />People want transparency<br />Relationships formed more powerful than advertising<br />Power to define and control brand slipping from organizations<br />
    6. 6. View video at: http://www.youtube.com/watch?v=sIFYPQjYhv8<br />
    7. 7. 50 Million Users<br />Radio <br />38 years<br />TV <br />13 years<br /> Internet <br />4 years<br />Socialnomics, 2009<br />
    8. 8. Marketers Moving to Social Media in 2010<br />45.4% consider Social Media a top priority<br />42.2% deemed important <br />eMarketer, Engagement on Social Networks Top Priority for Marketers 2010 Report<br />
    9. 9. The Move to Social Media<br />
    10. 10. Where Social Media is Going<br />Ford to add Twitter connectivity to vehicles<br />January 2010<br />
    11. 11. Where Social Media is Going<br />Twitter, Facebook and others available through gaming platforms and soon… TVs <br />
    12. 12. Where Social Media is Going<br />The use of Social Media in academia is increasing<br />
    13. 13. The media is using, and perpetuating usage of, Social Media<br />
    14. 14. Internet Users<br />Pew Internet, Internet, broadband, and cell phone statistics 2010<br />
    15. 15. Who’s Using Social Media?<br />eMarketer, Boomers and Social Media January 2010 Report<br />
    16. 16. <ul><li>Participation
    17. 17. Connections
    18. 18. Conversation
    19. 19. Community
    20. 20. Listening</li></li></ul><li>How can Social Media help you<br />Learn what people are saying<br />Create buzz for events and campaigns<br />
    21. 21. How can Social Media help you<br />Identify and recruit influencers<br />Find new opportunities<br />Support your <br />services<br />
    22. 22. How can Social Media help you<br />Improve search engine visibility<br />Get your message out fast<br />
    23. 23. How can Social Media help you<br />Build strong relationships<br />
    24. 24. Keys for Social Media Success <br />Experiment<br />Make A Plan<br />Listen<br />Share<br />Teamwork<br />Contribute<br />Patience<br />Proactive<br />
    25. 25. The Impact of Social Media<br />“The true reward of the race to a million followers on Twitter are the 90,000 people in Senegal who will sleep underneath bed nets because of the money we all raised through the race.” -- Ashton Kutcher <br />
    26. 26. Social Media and Slacktivism<br /> Red Cross raised $21,000,000 via mobile giving for Haiti <br />People experienced the disaster and the relief efforts through the eyes of those on the ground, and felt compelled to act <br />
    27. 27. Questions? <br />

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