Social Media for Professional and Personal Growth

323 views
268 views

Published on

An overview of social media use in business and personal branding.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
323
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media for Professional and Personal Growth

  1. 1. THOMAS J. FOX Western MASOCIAL MEDIA FOR PROFESSIONAL AND PERSONAL GROWTH
  2. 2. What is Social Media? What is Social Media Online conversations supported by digital tools. Western MA
  3. 3. Why is Social Media Important• Individuals want to be connected to things they care about.• People want transparency.• Relationships formed are more powerful than advertising.• Power to define and control brand slipping from organizations. Western MA
  4. 4. Manage ExpectationsDEFINE YOUR OBJECTIVES
  5. 5. Empower
  6. 6. BuildStrategicRelationships
  7. 7. Build Your Brand
  8. 8. Tell Your Story
  9. 9. Brand Storytelling… Self • What do you stand for? • What is your purpose? Analysis • What are your core values? • Talk ‘to’ your community – not ‘at’.Positioning • Develop a dialog. • Build on common interests. • Discuss your values. Educate • How have you helped others? • How can you help your community?
  10. 10. MAKING SOCIAL MEDIA WORK
  11. 11. Social media Is 100% Engagement
  12. 12. Makea Plan
  13. 13. Social Media Explained Via DonutsTwitter I’m eating a #donut.Facebook I like donuts.Foursquare This is where I eat donuts.Instagram Here’s a vintage photo of my donut.YouTube Here I am eating a donut.LinkedIn My skills include eating donuts.Pinterest Here’s a donut recipe.LastFM Now listening to “Donuts.”G+ I’m a Google employee who eats donuts.From www.geekinheels.com Western MA
  14. 14. Experiment
  15. 15. Share
  16. 16. Listen
  17. 17. Proactive
  18. 18. EngagementStrategiesShare a variety of Personalize your brandcontent Respond to questionsEncourage user- and commentsgenerated content Prompt a responseRecognize fans Be briefBe consistent Western MA
  19. 19. Build Your ApproachSocial media is a journey, not a destination.Trust is cultivated through sharing.Core values can’t be faked.Know why you matter.Make it matter to others – Tell Your Story! Western MA
  20. 20. BUILDING YOUR PERSONAL BRAND
  21. 21. Authenticity Western MA
  22. 22. A Brave New World Western MA
  23. 23. Hit the Road! Western MA
  24. 24. Relationship Building Is Valuable • The relationships you build through networking all have the possibility of evolving into opportunities – some professional, others personal. – The most important thing you need to know about networking is that it can be a slow process. • Relationships take time. – You have to build trust and allow people the opportunity to understand the value you represent. – Like planting a seed and watching it grow into a healthy tree.From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno. Western MA
  25. 25. Ain’t No Business… • Networking is just like any muscle in your body. – You have to work it out to get the most out of it. • You’re a brand. And like popular brands, you have to position yourself toward your audience. • Taking the time to simply talk with people is an invaluable investment that has far-reaching results. • Business has to take a back seat when building relationships. – Honest conversation and care is genuinely felt by others, and it is something not commonly experienced on a daily basis.From the most-likely never to be released Surviving A Tough Economy by Thomas Fox and Nunzio Bruno. Western MA
  26. 26. Engage! Western MA
  27. 27. Networking 101 Western MA
  28. 28. Get Together! Western MA
  29. 29. WhatchaDoin’? Western MA
  30. 30. Help Me,Help You! Western MA
  31. 31. Questions?
  32. 32. Thank YouTHOMAS J. FOXPhone: 413-330-5254Email: thomfox@thomfox.comTwitter: @ThomasJFox

×