Putting Your Best Face Forward with Social Media

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Social Media Basics for non-profit credit counseling Executive Directors and CEOs.

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Putting Your Best Face Forward with Social Media

  1. 1. THOMAS J. FOX Community Outreach Director Cambridge Credit Counseling Corp.PUTTING YOUR BEST FACEFORWARD WITH SOCIAL MEDIA
  2. 2. Social Media 101Social Media “By the Making Social Media WorkNumbers” for Your OrganizationManage Expectations Telling Your StoryGet an Idea of What Works Engagement
  3. 3. 800 Million users 15 hours, 33 minutesmonthly time on site 30 Billion monthly shared content 77%interact with Brands
  4. 4. 490 Million unique visitors 92 Billionmonthly page views
  5. 5. 100 Million active users190 Million Tweets, daily 92% share content
  6. 6. Manage ExpectationsDEFINE YOUR OBJECTIVES
  7. 7. Empower
  8. 8. BuildStrategicRelationships
  9. 9. IncreaseWebsite Traffic
  10. 10. Build Your Brand
  11. 11. How will you use Social Media?Educate the publicBuild strategic relationshipsNetwork with industry professionalsEmpower consumersIncrease website trafficBuild your brand
  12. 12. GET AN IDEA OF WHAT WORKS
  13. 13. FollowLargerBrands
  14. 14. See What They’re Doing…
  15. 15. Do Your ResearchStudy websites and blogsSubscribe to e-newslettersLike on FacebookFollow on Twitter
  16. 16. MAKING SOCIAL MEDIA WORK FORYOUR ORGANIZATION
  17. 17. Social Media Is 100% Engagement
  18. 18. If you build it, they will come. No!
  19. 19. Build Trust
  20. 20. How PeoplePerceive You
  21. 21. Mission Statement Integrity. Communication. Respect. Excellence. (Really?!?)
  22. 22. Actions Are LouderThan Words!
  23. 23. Tell Your Story
  24. 24. Brand Storytelling… Self • What do you stand for? • What is your purpose? Analysis • What are your core values? • Talk ‘to’ your community – not ‘at’.Positioning • Develop a dialog. • Build on common interests. • Discuss your values. Educate • How have you helped others? • How can you help your community?
  25. 25. Build Your ApproachSocial media is a journey, not a destinationTrust is cultivated through sharingCore values can’t be fakedKnow why you matterMake it matter to others – Tell Your Story
  26. 26. Social MediaOPPORTUNITIES FOR ENGAGEMENT
  27. 27. Be… Interesting
  28. 28. Respond toQuestions
  29. 29. Share Good Content
  30. 30. Events
  31. 31. Engagement StrategiesPersonalize your brand Share a variety of contentRespond to questions and Encourage user-generatedcomments contentPrompt a response Recognize fansBe brief Be consistent
  32. 32. Social MediaNON-PROFIT RESOURCES
  33. 33. Become a “Lifelong Learner”– http://www.casefoundation.org/– http://www.bethkanter.org/– http://www.johnhaydon.com/– http://gettingattention.org/– http://nonprofitorgs.wordpress.com/– http://mashable.com/
  34. 34. Questions?
  35. 35. Thank YouTHOMAS J. FOXCommunity Outreach DirectorCambridge Credit Counseling Corp.Phone: 413-241-2362Email: tfox@cambridgecredit.orgTwitter: @ThomasJFox

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