Brand Storytelling… Self • What do you stand for? • What is your purpose? Analysis • What are your core values? • Talk ‘to’ your community – not ‘at’.Positioning • Develop a dialog. • Build on common interests. • Discuss your values. Educate • How have you helped others? • How can you help your community?
Build Your ApproachSocial media is a journey, not a destinationTrust is cultivated through sharingCore values can’t be fakedKnow why you matterMake it matter to others – Tell Your Story