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Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
Harnessing Modern Media
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Harnessing Modern Media

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Presentation discussing the growth of social media, current demographic data, Facebook, Twitter, and applicable strategies non-profits, and others, can use to maximize online networking.

Presentation discussing the growth of social media, current demographic data, Facebook, Twitter, and applicable strategies non-profits, and others, can use to maximize online networking.

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  • Pew Internet, Internet, broadband, and cell phone statistics
  • Following up on what appeared to be a slow March, Facebook traffic boomed again in April across demographic groups in the United States. Young adult age groups contributed the most, with women ages 18 to 25 leading in numeric growth. Overall, the site grew from 113 million to 120 million monthly active users.
  • Relatively speaking, the number of younger women and men on the site didn’t grow by that much.Meanwhile, the fact that Facebook is more female than male (by 55% to 45% or so), has suggested that there have been men out there who haven’t joined. Especially older men. Many more of them joined last month than we’d been seeing in recent months, leading to a big surge in the growth rate. Men between 55 and 65 grew the most out of any group, at 8.8%.
  • “Facebook” as a root search term commands 2.8% of all brand-related searches
  • “Facebook” as a root search term commands 2.8% of all brand-related searches
  • If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
  • If you post something on your Facebook Page, you might generate a good number of comments. But if you post your content in the context of a question, you provide an easy call to action. With a question, you engage people’s egos and provoke viral distribution of your content — everyone loves to share their opinion!At the DigiDay: Social conference this month, social media marketing application developer Fan Appzhighlighted an example of how a simple question can boost engagement. One of their customers — a leading video content provider with over 300,000 Facebook fans — routinely posts videos on their Facebook Page. The company found that when they paired videos with a question, video plays jumped by a whopping factor of 7 to 10. This simple yet effective strategy also generated 100 times more Facebook media impressions, as people posted videos to their walls in the context of their response to the question.
  • Especially if that mention is favorable, don’t be shy about tweeting thanks, tips or promotions to someone who’s shown your brand some Twitter love. Most of the time, users are surprised and delighted to find a name brand in their stream of replies. Exercise caution, however, when engaging with users who’ve made negative comments. Those conversations can go very well, or they can backfire. Always remain empathetic but professional.
  • Transcript

    • 1. Thomas J. Fox
      Harnessing Modern Media: How to Optimize Social Networking for Your Organization
    • 2. Thomas J. Fox
      Author,
      Radio Talk Show Host,
      Educator,
      Social Media Advisor, and
      Producer
      2
      The Republican Newspaper (MA), By William Burke, April 27, 2009
    • 3. Social Networking Principles
      Increase visibility,
      Solidify brand position,
      Engage donors and clients, and
      Increase traffic across all internet platforms.
      3
    • 4. What is Social Networking
      Online conversation supported by online tools
    • 5. Social NetworkingPopular Platforms
      New Social Media platforms are emerging each day
      Which ones will be successful?
      Which ones will not?
    • 6. This is Social Media
      Don’t be intimidated,
      Be Targeted!
    • 7. Why is Social Media Important
      Connection
      Transparency
      Powerful Relationships
      Brand Control
    • 8.
    • 9. The media is using, and perpetuating usage of, Social Media
    • 10. Internet Users
      Pew Internet, Internet, broadband, and cell phone statistics 2010
    • 11. Who’s Using Social Media?
      eMarketer, Boomers and Social Media January 2010 Report
    • 12. Social Media Success
    • Learn what people are saying
      Create buzz for events and campaigns
      How Can Social Media Help You?
    • 17. Identify and recruit influencers
      Find new opportunities
      Support your
      services
      How Can Social Media Help You?
    • 18. Build
      strong relationships
      How Can Social Media Help You?
    • 19. Keys for Social Media Success
      Experiment
      Make A Plan
      Listen
      Share
      Teamwork
      Contribute
      Patience
      Proactive
    • 20. Experiment
    • 21. Make
      a Plan
    • 22. Listen
    • 23. Share
    • 24. Teamwork
    • 25. Contribute
    • 26. Patience
    • 27. Proactive
    • 28.
    • 29. What is Facebook
      Social Networking site allowing users to interact with friends, family members, brands and causes they care about.
    • 30. 400 Million Users
    • 31. Sense of Community
      The average Facebook user
      Spends 55 minutes a day
      Has 130 friends
    • 32. Every Day
      200 million users log in
      35 million users update their status
      20 million “Like” pages
    • 33. Each Month
      Send 8 friend requests
      Clicks the Like button 9 times
      Writes 25 comments
      Invited to 3 events
      Member of 12 groups
    • 34. Each Month
      2.5 billion Photos are uploaded
      3.5 million Events are created
    • 35. Getting the Word Out
      Each week 3.5 Billion pieces of content are shared
      Links
      News stories
      Blog posts
      Press releases
      Notes
    • 36. Continued Growth
      “Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history.”
      -- Mashable
    • 37. Demographics of US Users
      Tremendous potential to secure volunteers and donors
    • 38. By the Numbers
      Men between 55 and 65 grew the most out of any group, at 8.8%.
    • 39. Why You Need To Be On Facebook
      “Facebook users are openly sharing their life’s passions, personal interests, and their affinity –- or lack thereof –- for corporate brands, political candidates, and the key public policy stances.”
      “In effect, they are openly sharing every bit of marketing data a 21st century company covets.”
      -- Mashable
    • 40. Facebook is HUGE!
       Searched more than sites such as:
      Amazon,
      Walmart,
      Netflix and
      Google
      Now the foremost brand name in web searches from U.S. users
      -- Hitwise.
    • 41. Facebook Wants You to “Like” Brands
      Personalized stickers for businesses
      20% or greater increase in connections when advertising Facebook.
    • 42. Direct to Action
      Facebook Page is a good approach to launch a community.
      Encourage discussion among Likers.
      Post updates daily or weekly, but be consistent.
      Direct Likers to any off-site information – press releases, videos, blog posts, etc.
    • 43. Engagement Strategies
      Ask for opinions, insights, compelling stories.
      Pop quiz…
      Give thanks
    • 44. What’s Going On
      Welcome page
      Letters of support
      Newsletter opt-in
      Event notices
      Volunteer opportunities
      Donations
    • 45.
    • 46. What is Twitter
      Mico-blogging site allowing messages up to 140 characters
      Messages are call “Tweets”
      Tweets can be sent via PC, laptop, iPad, and various mobile devices
    • 47. Brand Awareness
      2008 – 5% of Americans are aware of Twitter
      2010 -- 87% of Americans are aware of Twitter
    • 48. Tweeting Trends
    • 49. Twitter Posts by Hour
    • 50. Twitter Demographics
    • 51. College graduates possess higher motivation to help those in need.
    • 52. Building “Followers”
      Start with who you know
      Colleagues
      Clients
      Vendors
      Competitors
    • 53. Educate
    • 54. Retweet
    • 55. Recommend Followers
    • 56. Interact
    • 57. Ask for Help
      Twitter is a fantastic vehicle to ask for volunteers and donations.
    • 58. Thanks
    • 59. Be Heard
      If something catches your attention, comment on it.
    • 60. Ask Questions
    • 61. Thank You
      Thomas J. Fox
      Email: thomfox@thomfox.com
      Facebook: Thomas J. Fox
      Twitter: @ThomasJFox
      Website: www.thomfox.com
    • 62. Questions?

    ×