Content Creation, Content Marketing and Blogging

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Content Creation, Content Marketing and Blogging. Week 4 for PRL 408 at Utica College. Spring 2014.

Content Creation, Content Marketing and Blogging. Week 4 for PRL 408 at Utica College. Spring 2014.

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  • 1. Utica College PRL 408: Social Media Thomas Armitage Week #4 February 19, 2014
  • 2.            What is content? Types of content How to go viral Some pointers Examples of great content Blogging Four uses of blogs Popular software Benefits Tips Best practices
  • 3.    “The PR Pro's Guide to Blogging” http://on.mash.to/MnmDff “21 Benefits of Business Blogging and 22 Tips” - http://bit.ly/1kJP9Gg From Anna: “15 Excellent Corporate Blogs to Learn From” - http://on.mash.to/1bjIDTH
  • 4.  Content marketing is the creation and distribution of relevant and valuable content to attract, acquire, and engage a clearly defined audience (What is content marketing?, 2011)
  • 5.           Articles White papers Photos Memes Charts with statistics Infographics Videos Webisodes Podcasts Audio files
  • 6.       Keep it short Demonstrate your brand’s personality Is that real? Be funny or entertaining Ride off trends. But be quick! Leverage user-generated content (Sibley, 2012)
  • 7.          Be ruthlessly selfless Be evergreen Create catchy headlines Make it worth reading Target your audience Use real people Be creative Be quick Ask WWYC? (Wong, 2014)
  • 8.   One of the most well-known viral video case studies 700% growth since videos began
  • 9.  XXX
  • 10.   Considered last year’s most successful viral campaign by some Very much in-line with their new messaging related to true beauty
  • 11.     Groups of 3 15 minutes 5 ideas for creative content PR/marketing team for the following companies:  Easy Mac, 1-800 Flowers, Kansas City Royals, Norton Anti-Virus, Van’s Warped Tour, Despicable Me 3
  • 12.         What are blogs? Is blog a dirty word? Mainstream media vs blogs Individual vs corporate blogs Get ideas out and get seen Indexed by search engines help to be found Be found by journalists and get quoted Find your niche. 112 million vs 12 (Scott, 2013)
  • 13.     Monitoring what millions are saying about your brand Participate in those conversations through commenting Work with bloggers to write stories through pitching and PR Shape those conversations by writing and creating your own blogs (Scott, 2013)
  • 14.       Wordpress: TechCrunch, Mashable Blogger: Google Moveable Type: Huffington Post, ReadWrite Typepad Crowdfusion: TMZ Tumblr (Russell, 2013)
  • 15.          Connect with customers and partners Generate traffic Establish authority Inspire your social media Generate publicity with increased reach Grow your email database Give your company a voice Humanize your company Exchange ideas (Feldman, 2013)
  • 16. Answer questions Teach, don’t preach Converse Make it easy on the eyes Be transparent Don’t back down Be consistent Optimize Write passionately and with personality  Include real life examples  Encourage sharing and promote your blog          (Feldman, 2013)
  • 17.            Relevance Length Readability Keywords Multimedia Linking Shareable Unbias Develop voice Editorial calendar List of influential bloggers to pitch (Zemack, 2011)
  • 18.     Groups of 3 15 minutes 5 blog ideas PR/marketing team for the following companies:  Absolut , Adidas, Coleman, Lifetime Network, Hess, Yankee Candle
  • 19.  Contests and Promotions  To do:  Read articles from #UticaCollegeSM and comment  Continue working on PPT presentations  Pinterest presenter should be ready to present, make sure everyone explores Pinterest and is ready to answer questions and discuss
  • 20.        Feldman, B. (2013, October 6). 21 benefits of business blogging and 22 tips. SocialMediaToday. Retrieved on February 15, 2014 from http://socialmediatoday.com/feldmancreative/1776836/21-benefits-bloggingand-22-blogging-tips Russell, J. (2013, August 16). The 15 best blogging and publishing platforms on the Internet today. Which one is for you? The Next Web. Retrieved on February 15, 2014 from http://thenextweb.com/apps/2013/08/16/best-bloggingservices/#!vUI4L Scott, D. M. (2013). The New Rules of Marketing and PR. New Jersey: Wiley. Sibley, A. (2012, July 5). Common qualities of insanely successful viral videos. Hubspot Blog. Retrieved on February 15, 2014 from http://blog.hubspot.com/blog/tabid/6307/bid/33357/Common-Qualities-ofInsanely-Successful-Viral-Videos.aspx What is content marketing? (2011). Content Marketing Institute. Retrieved on February 16, 2014 from http://contentmarketinginstitute.com/what-is-contentmarketing/ Wong, D. (2014, January 29). 11 critical content creation tips. Huffington Post. Retrieved on February 15, 2014 from http://www.huffingtonpost.com/dannywong/11-critical-content-creat_b_4681265.html Zemack, D. (2011, April 28). The PR pro's guide to blogging. Mashable.com. Retrieved on February 15, 2014 from http://on.mash.to/MnmDff