Your SlideShare is downloading. ×
0
Utica College
PRL 408: Social Media
Thomas Armitage

Week #4
February 19, 2014












What is content?
Types of content
How to go viral
Some pointers
Examples of great content
Blogging
...




“The PR Pro's Guide to Blogging” http://on.mash.to/MnmDff
“21 Benefits of Business Blogging and 22 Tips”
- http://b...


Content marketing
is the creation and
distribution of
relevant and
valuable content to
attract, acquire,
and engage a
c...











Articles
White papers
Photos
Memes
Charts with statistics
Infographics
Videos
Webisodes
Podcasts
Audi...







Keep it short
Demonstrate your brand’s personality
Is that real?
Be funny or entertaining
Ride off trends. Bu...










Be ruthlessly selfless
Be evergreen
Create catchy headlines
Make it worth reading
Target your audience
...




One of the most
well-known viral
video case studies
700% growth since
videos began


XXX




Considered last
year’s most
successful viral
campaign by some
Very much in-line
with their new
messaging related
to ...





Groups of 3
15 minutes
5 ideas for creative content
PR/marketing team for the following
companies:
 Easy Mac, 1-...










What are blogs?
Is blog a dirty word?
Mainstream media vs blogs
Individual vs corporate blogs
Get ideas ...





Monitoring what millions are saying about your brand
Participate in those conversations through commenting
Work w...








Wordpress: TechCrunch,
Mashable
Blogger: Google
Moveable Type:
Huffington Post,
ReadWrite
Typepad
Crowdfusio...










Connect with customers
and partners
Generate traffic
Establish authority
Inspire your social media
Gene...
Answer questions
Teach, don’t preach
Converse
Make it easy on the eyes
Be transparent
Don’t back down
Be consistent
Optimi...












Relevance
Length
Readability
Keywords
Multimedia
Linking
Shareable
Unbias
Develop voice
Editorial c...





Groups of 3
15 minutes
5 blog ideas
PR/marketing team for the following
companies:
 Absolut , Adidas, Coleman, L...


Contests and Promotions



To do:
 Read articles from #UticaCollegeSM and comment
 Continue working on PPT presentat...













Feldman, B. (2013, October 6). 21 benefits of business blogging and 22 tips.
SocialMediaToday. Retriev...
Content Creation, Content Marketing and Blogging
Content Creation, Content Marketing and Blogging
Upcoming SlideShare
Loading in...5
×

Content Creation, Content Marketing and Blogging

189

Published on

Content Creation, Content Marketing and Blogging. Week 4 for PRL 408 at Utica College. Spring 2014.

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
189
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Content Creation, Content Marketing and Blogging"

  1. 1. Utica College PRL 408: Social Media Thomas Armitage Week #4 February 19, 2014
  2. 2.            What is content? Types of content How to go viral Some pointers Examples of great content Blogging Four uses of blogs Popular software Benefits Tips Best practices
  3. 3.    “The PR Pro's Guide to Blogging” http://on.mash.to/MnmDff “21 Benefits of Business Blogging and 22 Tips” - http://bit.ly/1kJP9Gg From Anna: “15 Excellent Corporate Blogs to Learn From” - http://on.mash.to/1bjIDTH
  4. 4.  Content marketing is the creation and distribution of relevant and valuable content to attract, acquire, and engage a clearly defined audience (What is content marketing?, 2011)
  5. 5.           Articles White papers Photos Memes Charts with statistics Infographics Videos Webisodes Podcasts Audio files
  6. 6.       Keep it short Demonstrate your brand’s personality Is that real? Be funny or entertaining Ride off trends. But be quick! Leverage user-generated content (Sibley, 2012)
  7. 7.          Be ruthlessly selfless Be evergreen Create catchy headlines Make it worth reading Target your audience Use real people Be creative Be quick Ask WWYC? (Wong, 2014)
  8. 8.   One of the most well-known viral video case studies 700% growth since videos began
  9. 9.  XXX
  10. 10.   Considered last year’s most successful viral campaign by some Very much in-line with their new messaging related to true beauty
  11. 11.     Groups of 3 15 minutes 5 ideas for creative content PR/marketing team for the following companies:  Easy Mac, 1-800 Flowers, Kansas City Royals, Norton Anti-Virus, Van’s Warped Tour, Despicable Me 3
  12. 12.         What are blogs? Is blog a dirty word? Mainstream media vs blogs Individual vs corporate blogs Get ideas out and get seen Indexed by search engines help to be found Be found by journalists and get quoted Find your niche. 112 million vs 12 (Scott, 2013)
  13. 13.     Monitoring what millions are saying about your brand Participate in those conversations through commenting Work with bloggers to write stories through pitching and PR Shape those conversations by writing and creating your own blogs (Scott, 2013)
  14. 14.       Wordpress: TechCrunch, Mashable Blogger: Google Moveable Type: Huffington Post, ReadWrite Typepad Crowdfusion: TMZ Tumblr (Russell, 2013)
  15. 15.          Connect with customers and partners Generate traffic Establish authority Inspire your social media Generate publicity with increased reach Grow your email database Give your company a voice Humanize your company Exchange ideas (Feldman, 2013)
  16. 16. Answer questions Teach, don’t preach Converse Make it easy on the eyes Be transparent Don’t back down Be consistent Optimize Write passionately and with personality  Include real life examples  Encourage sharing and promote your blog          (Feldman, 2013)
  17. 17.            Relevance Length Readability Keywords Multimedia Linking Shareable Unbias Develop voice Editorial calendar List of influential bloggers to pitch (Zemack, 2011)
  18. 18.     Groups of 3 15 minutes 5 blog ideas PR/marketing team for the following companies:  Absolut , Adidas, Coleman, Lifetime Network, Hess, Yankee Candle
  19. 19.  Contests and Promotions  To do:  Read articles from #UticaCollegeSM and comment  Continue working on PPT presentations  Pinterest presenter should be ready to present, make sure everyone explores Pinterest and is ready to answer questions and discuss
  20. 20.        Feldman, B. (2013, October 6). 21 benefits of business blogging and 22 tips. SocialMediaToday. Retrieved on February 15, 2014 from http://socialmediatoday.com/feldmancreative/1776836/21-benefits-bloggingand-22-blogging-tips Russell, J. (2013, August 16). The 15 best blogging and publishing platforms on the Internet today. Which one is for you? The Next Web. Retrieved on February 15, 2014 from http://thenextweb.com/apps/2013/08/16/best-bloggingservices/#!vUI4L Scott, D. M. (2013). The New Rules of Marketing and PR. New Jersey: Wiley. Sibley, A. (2012, July 5). Common qualities of insanely successful viral videos. Hubspot Blog. Retrieved on February 15, 2014 from http://blog.hubspot.com/blog/tabid/6307/bid/33357/Common-Qualities-ofInsanely-Successful-Viral-Videos.aspx What is content marketing? (2011). Content Marketing Institute. Retrieved on February 16, 2014 from http://contentmarketinginstitute.com/what-is-contentmarketing/ Wong, D. (2014, January 29). 11 critical content creation tips. Huffington Post. Retrieved on February 15, 2014 from http://www.huffingtonpost.com/dannywong/11-critical-content-creat_b_4681265.html Zemack, D. (2011, April 28). The PR pro's guide to blogging. Mashable.com. Retrieved on February 15, 2014 from http://on.mash.to/MnmDff
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×