(The New Multi-ScreenWorld Study, 2013)
From smartphones and tablets to
laptops and television, 90% of all media
interactions today are screen-
based…there are two distinct ways
people move among screens to get stuff
done: simultaneously and sequentially.
“If you want to help the
cause, you can text "Haiti"
to 90999 to send a $10
donation to the Red Cross”
(Van Grove, 2010)
40% of shoppers
consult 3 or more
making a purchase
52% of Americans
use their devices
while browsing in-
Location-enabled mobile ads
In a Google survey, 76% of the respondents
said they would like businesses' location or
operating hours, and 61% said they would like
to be able to "Click to Call" the business.
(How location based services, 2013)
Be clear and concise
Optimize for local
Consider your audience
Experiment with different strategies
Benchmark your results
Background on Brand
Goals and Objectives
Platforms Chosen (between 4-5)
Tactics/Execution and Spend
Other Items and Ideas
Evaluation and Measurement
$20,000 budget, one year campaign.
Local business wanting to take advantage of
Minimum of 5 references (though most of the
work will be critical thinking as you apply your
learnings and knowledge from class).
Always include an intro and conclusion.
8-10 pages in length, Calibri font, double spaced.
This does not include your cover page and
Make it an enjoyable read.This isn’t a research
paper. It’s a deliverable to your supervisor.
Customer Service, Leveraging Reviews
DiscussTwitter activity with brands
Read articles from #UticaCollegeSM and comment
Google+ andYelp presenters should be ready to
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April 12, 2014 from http://www.smartinsights.com/mobile-marketing/mobile-marketing-
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Insider. Retrieved on April 12, 2014 from http://www.businessinsider.com/location-data-is-
Infographic: 2013 mobile growth statistics. (2013, October 1). DigitalBuzzBlog. Retrieved on April
12, 2014 from http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
Marrs, M. (2013, August 19). What is mobile marketing and why does it matter? WordStream.
Retrieved on April 12, 2014 from http://www.wordstream.com/blog/ws/2013/08/19/what-is-
McGee, M. (2013, March 28). Email is top activity on smartphones, ahead of web browsing and
Facebook. MarketingLand. Retrieved on April 12, 2014 from
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April 12, 2014 from http://www.pcmag.com/slideshow/story/311100/the-10-most-popular-iphone-
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Van Grove, J. (2010, January 13). Red Cross raises $5,000,000+ for Haiti through text message
campaign. Mashable. Retrieved on April 12, 2014 from http://mashable.com/2010/01/13/haiti-red-
Warden, C. (2013). 7 mobile marketing stats that will blow your mind. Convince and Convert.
Retrieved on April 12, 2014 from http://www.convinceandconvert.com/mobile/7-mobile-