Mobile Marketing Overview

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Mobile Marketing Overview. Week 12 for PRL 408 at Utica College. Spring 2014.

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Mobile Marketing Overview

  1. 1. Week #12 April 16, 2014 UticaCollege PRL 408: Social Media ThomasArmitage
  2. 2.  Overview  Most popular activities  Multi-screen  Mobile site vs app  App based marketing  SMS  Local search  Mobile gaming  Mobile commerce  Location based services  Platforms
  3. 3.  “How Location-Based ServicesAre TransformingThe Mobile Industry” - http://read.bi/1lYjEct
  4. 4.  Mobile marketing is…
  5. 5.  Mobile should overtake desktop this year  2.7 hours/day  80% of mobile device time is spent in apps (Marrs, 2013)
  6. 6.  1) Games…61%  2)Weather…55%  3) Maps/search…50%  4) Social media…49%  5) Music…42%  6) News…36%  7) Entertainment…33%  8) Dining…25%  9)Video…21% (Bosomworth, 2014)
  7. 7.  1) Skype  2)YouTube  3) Instagram  4) Pandora  5) Facebook  6) Angry Bird Seasons  7) Cut the Rope  8) Doodle Jump  9) Fruit Ninja  10) Angry Birds (Moscaritolo, 2013)
  8. 8. (The New Multi-ScreenWorld Study, 2013) From smartphones and tablets to laptops and television, 90% of all media interactions today are screen- based…there are two distinct ways people move among screens to get stuff done: simultaneously and sequentially.
  9. 9.  Do you prefer mobile sites or mobile apps?
  10. 10.  92 of the top 100 brands have a mobile app.
  11. 11.  “If you want to help the cause, you can text "Haiti" to 90999 to send a $10 donation to the Red Cross” (Van Grove, 2010)
  12. 12.  40% of shoppers consult 3 or more channels before making a purchase  52% of Americans use their devices while browsing in- store (Warden, 2013)
  13. 13.  Location-enabled mobile ads  Location-based features/app  Local search  In a Google survey, 76% of the respondents said they would like businesses' location or operating hours, and 61% said they would like to be able to "Click to Call" the business. (How location based services, 2013)
  14. 14.  Great tool for shopping and directions
  15. 15. (Infographic, 2013)
  16. 16. (Infographic, 2013)
  17. 17. (Marrs, 2013)  Be clear and concise  Optimize for local  Consider your audience  Experiment with different strategies  Benchmark your results
  18. 18.  Background on Brand  TargetAudience  Goals and Objectives  Platforms Chosen (between 4-5)  Tactics/Execution and Spend  Other Items and Ideas  Evaluation and Measurement  Works Cited
  19. 19.  $20,000 budget, one year campaign.  Local business wanting to take advantage of social media.  Minimum of 5 references (though most of the work will be critical thinking as you apply your learnings and knowledge from class).  Always include an intro and conclusion.  8-10 pages in length, Calibri font, double spaced. This does not include your cover page and reference sheet.  Make it an enjoyable read.This isn’t a research paper. It’s a deliverable to your supervisor.
  20. 20.  Spelling/Grammar/Formatting…..15  Background, Details on Platforms…..40  DevelopingCampaign/Budget…..75  Formatting/Multimedia/Look…..10  References/Resources…..10  Total…..150
  21. 21.  Customer Service, Leveraging Reviews  DiscussTwitter activity with brands  To do:  Blog comments  Read articles from #UticaCollegeSM and comment  Google+ andYelp presenters should be ready to present
  22. 22.  Bosomworth, D. (2014, March 24). Mobile marketing statistics 2014. SmartInsights. Retrieved on April 12, 2014 from http://www.smartinsights.com/mobile-marketing/mobile-marketing- analytics/mobile-marketing-statistics/  How location-based services are transforming the mobile industry. (2013, May 22). Business Insider. Retrieved on April 12, 2014 from http://www.businessinsider.com/location-data-is- transforming-mobile-2013-4#ixzz2yiJ8xp1r  Infographic: 2013 mobile growth statistics. (2013, October 1). DigitalBuzzBlog. Retrieved on April 12, 2014 from http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/  Marrs, M. (2013, August 19). What is mobile marketing and why does it matter? WordStream. Retrieved on April 12, 2014 from http://www.wordstream.com/blog/ws/2013/08/19/what-is- mobile-marketing#  McGee, M. (2013, March 28). Email is top activity on smartphones, ahead of web browsing and Facebook. MarketingLand. Retrieved on April 12, 2014 from http://marketingland.com/smartphone-activities-study-email-web-facebook-37954  Moscaritolo, A. (2013, May 3).The 10 most popular iPhone apps of all time. PCMag. Retrieved on April 12, 2014 from http://www.pcmag.com/slideshow/story/311100/the-10-most-popular-iphone- apps-of-all-time/10  The New Multi-Screen World Study. (2013). Google. Retrieved on April 12, 2014 from http://www.thinkwithgoogle.com/research-studies/the-new-multi-screen-world-study.html  Van Grove, J. (2010, January 13). Red Cross raises $5,000,000+ for Haiti through text message campaign. Mashable. Retrieved on April 12, 2014 from http://mashable.com/2010/01/13/haiti-red- cross-donations  Warden, C. (2013). 7 mobile marketing stats that will blow your mind. Convince and Convert. Retrieved on April 12, 2014 from http://www.convinceandconvert.com/mobile/7-mobile- marketing-stats-that-will-blow-your-mind/

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