Draper University Plan B
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Draper University Plan B

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You are preparing for fundraising? ...

You are preparing for fundraising?
You may get funding, but 99% don't.
You better be prepared for Plan B

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  • 1. Draper University 2012@ThomasHesslerWhat is yourPlan B ?Draper UniversityWhat is your Plan B?@ThomasHesslerFounder/CEO UFOstart
  • 2. Why NOT To Do a Startup… because You Will FAIL, Loser.Dave McClure500startups.comMaster of 500 HatsTahoe Tech Talk - Oct 2010@DaveMcClure
  • 3. DON’T DO A STARTUP… YOU WILL FAIL.#1: Yer a WANTrepreneur.● You’re in this for all the Wrong reasons:● You think it’s “So Fucking Cool” to do a startup● You want to make LOTS of Money.● You have Teh Awesome Technology Solution.● The Right Reasons:● You Live in Fear.● You Can’t Get Laid.● Something has been PISSING you off FOREVER.YOU ARE PASSIONATE ABOUT [SOLVING] A [CUSTOMER] PROBLEM
  • 4. Plan BBootstrapping● Act Smarter● Move Faster● Build Stronger
  • 5. East
  • 6. West
  • 7. How we started1. HUNGRY● Hi Motivation, Trying Harder2. NO MONEY● Forced to bootstrapping and profitability3. reInventing Advertising● by luck & passion for internet
  • 8. zanox: Advertising reInvented
  • 9. # No Idea about Business
  • 10. # Bootstrapped
  • 11. #In our Garage
  • 12. #Started in the Bubble of 2000
  • 13. #With Family, Friends & Equity
  • 14. performance based onlineadvertising
  • 15. $300M Revenue 400 Employess
  • 16. Sold $300m to Axel Springer & PG
  • 17. What did we do?Innovate & Bootstrapping● General:combine existing things in a new wayincrease value or reduce costinnovate dont invent● zanox case:Existing business model+ new distribution (crowdsourced)+ much cheaper (performance based)= INNOVATION
  • 18. What do we learn?You can make it!...even with:● Bad conditions at start● No clue● No fundingBut, how to bootstrap to become smarter, faster,stronger?
  • 19. #Learning from Silicon Valley =smarter
  • 20. #Dont for ask Funding = stronger
  • 21. #Collaboration = smarter & faster
  • 22. #Social distribution = faster
  • 23. #AllOrNothing + dealclock =stronger
  • 24. #Customer Validation = smarter
  • 25. #Lean Startup Model=smarter & faster
  • 26. Lets reInventStartup Funding
  • 27. # Start in Garage=bootstrapping
  • 28. # Design Thinking= smarter
  • 29. # Rapid Prototyping= faster
  • 30. Our strong VisionYou are the Boss!everyones an entrepreneur
  • 31. The first "Crowd Investor Network" -crowdsourcing startups with investors,experts and customers.■10,000 Deals■300,000 Talents■$500M Funding, within 3 yearsUFOstart
  • 32. Solution1) What?○ Facebook application○ Crowdsource Startups2) How?○ Startups offer Equity for needs○ Build strong Community3) Why better?○ Use the Power of the Crowd○ Bootstrapping scalable
  • 33. UFOstart Demo
  • 34. Act Smarter- Lean, Agile, Pivot- Validate by Customers- Use Crowd Power- Make Meaning
  • 35. Move Faster- Move quickly by leveraging Facebook, LinkedIn &cloud infrastructure- Distribute social & viral- Scale execution by crowdsourcing workforce- Stay agil to pivot by quarterly fundraising
  • 36. Build Stronger- Close deals easy with a Killer Pitch andTransparency- Use Equity as your Cash- Ownership also creates passionate employees- Become Independent from investors byreducing your cash needs by 80%
  • 37. Plan B = UFOstartProfessionalize bootstrapping &Crowdsource your startup● Smarter● Faster● Stronger
  • 38. One more Thing
  • 39. #Think BIG
  • 40. #Change the world
  • 41. Summary & Next StepsWhat is your Plan B?● Innovate dont Invent● Go lean and Bootstrap● Act Smarter, Faster, Stronger1. Signup & Calculate your Startup Value2. Get 1/10 10k cheks if you dont get funding on demodaywww.UFOstart.comIf you liked it follow me on Twitter:@ThomasHessler
  • 42. Globumbus Inc.Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085Berlin | Potsdamer Platz 10 | 10785 Germanywww.UFOstart.com | twitter.com/UFOstartFounderJens Hewald | CTO | jhe@globumbus.comHeiko Rauch | CFO/COO | hra@globumbus.comThomas Hessler | CEO | the@globumbus.com +1 4153359843Contact