How to grow a conference as a side project – lessons learned from push

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Established in 2012 only, push.conference has become one of the most inspiring events in Munich. Connecting creative coders, ux professionals and designers, the event has gained astonishing traction already. This talk will share the story of how we got from idea to this year's large scale event.

Talk from Lean Startup Meetup Munich / 28th August 2014
http://www.meetup.com/Lean-Startup-Munich/events/200486432

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How to grow a conference as a side project – lessons learned from push

  1. 1. How to grow a conference as a side project Lessons learned from push.conference Lean Startup Meetup Munich | 28th of August 2014 Thomas Gläser | Curator @ push.conference
  2. 2. 500 conference timeline 250 decoded 23 Oct 2010 290 Gäste 80€ decoded 15 Oct 2011 370 Gäste 80€ decoded@mcbw 8-10 Feb 2012 81 Gäste 800€ push.conference 10-11 Oct 2014 450 Gäste 350€ push.workshops push.conference 25-26 Oct 2013 450 Gäste 350€ push.workshops push.conference 23-24 Nov 2012 400 Gäste 350€ 0
  3. 3. Vision 2010 Unite artists, designers & developers in order to get inspired and build great things for the future.
  4. 4. Challenge Build a conference out of nothing.
  5. 5. What do you need to start a conference?
  6. 6. What do you need to start a conference? Speaker Location Catering Visibility Ticketing
  7. 7. What do you need to start a conference? Speaker Location Catering Visibility Ticketing State Funding Good Network Existing Market Market-Know-How No Competition in Munich
  8. 8. Challenge How to reach our customers? How to get traffic on website and start selling tickets with 0 € marketing budget?
  9. 9. Get strong partners – Gain traffic
  10. 10. Moment of Truth
  11. 11. After the conference is before the conference How to get feedback? And how to interpret?
  12. 12. Good sign If things like »quality of the coffee« has been discovered as the top issue, you probably did a good conference.
  13. 13. Key take-aways – decoded 2010 1. Switch language from german to english 2. Online communication is the thing
  14. 14. Key take-away – decoded 2011 Don’t loose focus. Getting high-quality speakers is a key-activity.
  15. 15. Request from Munich Creative Business Week Opportunity to Experiment!
  16. 16. Topics ! ! Customers ! Format decoded decoded@mcbw Inspiring projects from design & tech Freelancer, Employees, Students up to 400 Guests 1 day @ Freiheiz max. 99 € Strategy & process for application design ! Freelancers, Team Leads, CEOs 70 Guests 3 days @ BMW Welt max. 799 €
  17. 17. key take-away – decoded@mcbw 2012 Almost same revenue of decoded or decoded@mcbw. Are there ways to unite?
  18. 18. R.I.P. decoded conference What’s next?
  19. 19. Topics ! ! Customers ! Format decoded decoded@mcbw Inspiring projects from design & tech Freelancer, Employees, Students up to 400 Guests 1 day @ Freiheiz max. 99 € Strategy & process for application design ! Freelancers, Team Leads, CEOs 70 Guests 3 days @ BMW Welt max. 799 €
  20. 20. What’s next? Inspiring projects from design & tech Freelancer, Employees, Students up to 400 Guests 1 day @ Freiheiz max. 99 € Strategy & process for application design ! Freelancers, Team Leads, CEOs 70 Guests 3 days @ BMW Welt max. 799 € Unite Inspiration & UX-Business ! Freelancers, Team Leads, Employees, CEOs, Students 400 Guests 2 days @ BMW Welt & Alte Kongresshalle max. 350 €
  21. 21. Hello push.conference!
  22. 22. Test it quick iCal at website before ticketing launch
  23. 23. Challenge Build a new conference out of something. Team up!
  24. 24. Key-Activity 60% of effort is communication!
  25. 25. Content is King Beware! Buzzword ;)
  26. 26. key take-aways – push.conference 2012 1. Simplify the conference concept. 2. Improve to unite people at the conference. 3. Show more diversity, give talents a chance. 4. Keep the spirit alive.
  27. 27. simplified concept
  28. 28. improved networking
  29. 29. new lightning talks
  30. 30. keep pushing – push.workshops
  31. 31. key take-aways – push.conference 2013 Keep quality and organise as efficient as possible
  32. 32. Fr. 10th - Sa. 11th of October 2014 Alte Kongresshalle Munich http://push-conference.com/2014 Save 15% till end of next week with code: LeanMuc14

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