Thomas Faulkner A2 Coursework EvaluationHow effective is the combination of your main product and ancillary texts?
The Colours By using the same paper texture through the digipak and advert it creates a similar colour scheme throughout.The colour grading ofthe photos in thedigipak, advert andvideo are similar. Thisis because thecolours aredesaturated and within the three textsthere is no coloursthat stand out.
The IconographyFrom the planning stages of the video we wanted to feature iconography tocreate an effective link between the main product and the ancillary texts. Theshoes represent worn out aged
The Photography The photos for the digipak were made almost from the same shots from the video. This parallel composition makes the combination of the digipak and video very strong.This applies with the advert aswell. Using the same location bothproducts look similar, howeverhaving the characters sitting downon the advert makes the imagelook like it is not progressinganywhere which makes its moresuitable for the advert as it is inmore of a pose.
The Band LogoHaving the unique logo of the band on both the digipakand advert make the audience identify what band theproduct is for very easily and therefore having the logo onboth ancillary products, makes the combination veryeffective.