Career Management Presentation at Jersey Shore Networking Group

Slide 1: Career Management by Tom Kenny thomas.e.kenny@gmail.com July 24, 2008 Copyright © 2008 by Thomas E. Kenny 1

Slide 2: Professional Networking • Professional Networking is mutual relationship building and maintenance. • Facilitates viral marketing for your career. • "Dig the well before you are thirsty.“ • Data mine your E-mail address book and archive for networking candidates. • Ask and note what other's goals are and then assist when you can. July 24, 2008 Copyright © 2008 by Thomas E. Kenny 2

Slide 3: Professional Networking • Share valuable positive WOW moments with your network. • Continually plan networking pinging opportunities (email, phone, in person). • Corporate and academic alumni groups. • Online social networking - LinkedIn, Plaxo, ETP Global Community, twitter... • "Build your network, Support your network, Lead your network" - Rod Colon • What are your networking goals? July 24, 2008 Copyright © 2008 by Thomas E. Kenny 3

Slide 4: Personal Brand • Your brand consists of the labor, skills, products and services that others will pay for you to provide. • What differentiates you from others? • Google yourself to determine what your existing online brand recognition is. • Publish articles, papers and books. • Assure you have no conflicts of interest! July 24, 2008 Copyright © 2008 by Thomas E. Kenny 4

Slide 5: Personal Brand • An online presence is necessary: o LinkedIn.com – to find professionals and be found. o E-mail signature - your electronic business card. o Blogging – brand broadcast medium. o Your own web site – your brand’s show case. • What are your branding goals? July 24, 2008 Copyright © 2008 by Thomas E. Kenny 5

Slide 6: Career Management Tools • A contact management database. • E-mail - communication archive. • LinkedIn.com - professional connections: o Complete profile. o Review network updates. • Indeed.com - job posting aggregation. • Manta.com - corporate information database. • Google.com – automated alerts and manual search. • RSS feed reader - news and blog aggregation. July 24, 2008 Copyright © 2008 by Thomas E. Kenny 6

Slide 7: The Bottom Line • Investing in your network and brand will reap rewards for you. • Members of your network will be your advocates when you are in a job search. • Viral marketing works. • Be a (less risky) known candidate due to your positive online presence. • Your career net worth is your network! July 24, 2008 Copyright © 2008 by Thomas E. Kenny 7

Slide 8: Other Resources Never Eat Alone by Keith Ferrazzi For more information on these topics please visit: http://www.thomasekenny.com/ http://etpjerseyshore.blogspot.com/ http://www.etpnetwork.com/ July 24, 2008 Copyright © 2008 by Thomas E. Kenny 8