Is TfL ready for
London 2012?

http://www.flickr.com/photos/doug88888/4573622851/
User
Experience

London 2012
Visitors

Metrics
Usability Test

Image-Meaning 	

Association Test
5

Participants
Olympic Games
Journey

Cycle Hire
http://www.flickr.com/photos/joffley/5242992941/

Upgrades
& Delays
Metrics
• Percentage of participants able to successfully
complete a task	

!

• Frequency of critical errors	

!

• Number of uni...
Microsoft Desirability Toolkit
Positive
Easy to use
Valuable
Fun
Time-saving
Simple
Empowering
Exciting
Trustworthy
Reliab...
Image-Meaning
Association Test
What does this 	

image mean?
12

Participants
• Percentage of participants who were able to
successfully associate all images with the
correct meaning	


!

• Percentag...
Results
Results

Usability Test

60%

Successful Completion
Results

Usability Test

“Find out how long the journey to the Aquatics
Centre will take, along with information about the...
Results

Usability Test

Mistaking an advert 	

as content
Usability Test

Metrics

4

Unique critical errors
Results

Usability Test

“As a regular London commuter, you are
concerned that the Olympic Games will cause
significant del...
Results

Usability Test
Usability Test

Results

Membership Key cost
Non-return charge
Late Return charge
Multiple Keys cost
Damage charge
Results

Usability Test

Confusion over website
Results

Usability Test
Usability Test

Metrics

3

Unique critical errors
Results

Usability Test

“This weekend you are travelling around
London to see some friends. As a regular
commuter in Lond...
92%

Olympic Games
Journey

60%

Cycle Hire

negative

negative

http://www.flickr.com/photos/joffley/5242992941/

75%

nega...
Results

Usability Test
Results

Image-Meaning Association
Image-Meaning Association

Metrics

Successful

Failure

12

10

8

6

4

2

0

Bus

Coach

Cycle

DLR

Rail

River

Tram
...
Results

Image-Meaning Association

• Coach	

• Bus yellow	

• Bus	

• No buses	

• No answer
Results

Image-Meaning Association
Recommendations
Number 1

Recommendations

Ensure all Olympic Games
venues are added to the
Journey Planner database
Number 2

Recommendations

All adverts should be clearly
identified as advertisements
and placed away from the main
content...
Number 3

Recommendations

Clearly and distinctly separate
the Barclays Cycle Hire
information from the general
cycle sect...
Number 4

Recommendations

Do not overwhelm users
Number 5

Recommendations

Use different pictograms for
the Bus and Coach mode of
transport
Number 5

Recommendations
Thank you

http://www.flickr.com/photos/doug88888/4573622851/
Is tf l ready for london 2012?
Is tf l ready for london 2012?
Upcoming SlideShare
Loading in...5
×

Is tf l ready for london 2012?

118

Published on

Published in: Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
118
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Is tf l ready for london 2012?

  1. 1. Is TfL ready for London 2012? http://www.flickr.com/photos/doug88888/4573622851/
  2. 2. User Experience London 2012 Visitors Metrics
  3. 3. Usability Test Image-Meaning Association Test
  4. 4. 5 Participants
  5. 5. Olympic Games Journey Cycle Hire http://www.flickr.com/photos/joffley/5242992941/ Upgrades & Delays
  6. 6. Metrics
  7. 7. • Percentage of participants able to successfully complete a task ! • Frequency of critical errors ! • Number of unique critical errors ! • Frequency of terms given by participants at the end of each scenario
  8. 8. Microsoft Desirability Toolkit Positive Easy to use Valuable Fun Time-saving Simple Empowering Exciting Trustworthy Reliable Efficient Usability Test Negative Stressful Complex Hard to use Time-consuming Sophisticated Frustrating Intimidating Busy Inconsistent Not valuable
  9. 9. Image-Meaning Association Test
  10. 10. What does this image mean?
  11. 11. 12 Participants
  12. 12. • Percentage of participants who were able to successfully associate all images with the correct meaning ! • Percentage of participants who were able to successfully associate an individual image with the correct meaning
  13. 13. Results
  14. 14. Results Usability Test 60% Successful Completion
  15. 15. Results Usability Test “Find out how long the journey to the Aquatics Centre will take, along with information about the return journey following the completion of the event. What is the cheapest fare for these two journeys for a single individual excluding Oyster Card options”
  16. 16. Results Usability Test Mistaking an advert as content
  17. 17. Usability Test Metrics 4 Unique critical errors
  18. 18. Results Usability Test “As a regular London commuter, you are concerned that the Olympic Games will cause significant delays across the public transportation network.You are therefore keen to explore other modes of transport including the new Cycle Hire option”
  19. 19. Results Usability Test
  20. 20. Usability Test Results Membership Key cost Non-return charge Late Return charge Multiple Keys cost Damage charge
  21. 21. Results Usability Test Confusion over website
  22. 22. Results Usability Test
  23. 23. Usability Test Metrics 3 Unique critical errors
  24. 24. Results Usability Test “This weekend you are travelling around London to see some friends. As a regular commuter in London, you know that the Tube is often affected by maintenance work during the weekends.”
  25. 25. 92% Olympic Games Journey 60% Cycle Hire negative negative http://www.flickr.com/photos/joffley/5242992941/ 75% negative Upgrades & Delays
  26. 26. Results Usability Test
  27. 27. Results Image-Meaning Association
  28. 28. Image-Meaning Association Metrics Successful Failure 12 10 8 6 4 2 0 Bus Coach Cycle DLR Rail River Tram Tube
  29. 29. Results Image-Meaning Association • Coach • Bus yellow • Bus • No buses • No answer
  30. 30. Results Image-Meaning Association
  31. 31. Recommendations
  32. 32. Number 1 Recommendations Ensure all Olympic Games venues are added to the Journey Planner database
  33. 33. Number 2 Recommendations All adverts should be clearly identified as advertisements and placed away from the main content area
  34. 34. Number 3 Recommendations Clearly and distinctly separate the Barclays Cycle Hire information from the general cycle section
  35. 35. Number 4 Recommendations Do not overwhelm users
  36. 36. Number 5 Recommendations Use different pictograms for the Bus and Coach mode of transport
  37. 37. Number 5 Recommendations
  38. 38. Thank you http://www.flickr.com/photos/doug88888/4573622851/
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×