Ogilvy On: Facebook in Asia

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Slides from a recent webinar (December 2011) done in collaboration between Ogilvy and Facebook about what the recent changes to Facebook mean in Asia. The media sponsor of the Webinar was The Wall Street Journal Asia and the platform sponsor GoToMeeting.

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Ogilvy On: Facebook in Asia

  1. 1. Facebook for Business in Asia Building Essential ConnectionsPresented by:! Audio: ! Exclusive Media Partner:! Powered by:! You can listen to the presentation using your computer speakers Facebook for Business in Asia
  2. 2. Speakers Thomas Crampton Erik Johnson Asia-Pacific Director Social Media Vice President Asia-Pacific Ogilvy & Mather Facebook @thomascrampton !" Facebook for Business in Asia
  3. 3. Questions & Comments @ogilvyasia! or! #$%"&(")"*+,+"-*.(/"0&12$$3"4$,"56"2-*.(1**7" !"#$%&!()*+,-.//01/2345#(-55 Facebook for Business in Asia
  4. 4. Question 89+"&.+6",1"6$-":.;.(/".("4,$57 <" Facebook for Business in Asia
  5. 5. Agenda1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business: The Numbers Your Life Story Share Your Story Brands & Fans =" Facebook for Business in Asia
  6. 6. Agenda1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business: The Numbers Your Life Story Share Your Story Brands & Fans >" Facebook for Business in Asia
  7. 7. Facebook connections are happening on amassive scale 800M 350M People on Facebook Facebook mobile users ?" Facebook for Business in Asia
  8. 8. Facebook for Business in Asia
  9. 9. Agenda1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business: The Numbers Your Life Story Share Your Story Brands & Fans @" Facebook for Business in Asia
  10. 10. The Facebook Profile AB" Facebook for Business in Asia
  11. 11. New Timeline = Deeper connections AA" Facebook for Business in Asia
  12. 12. Brands empowering people to tell their stories A!" Facebook for Business in Asia
  13. 13. Agenda1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business: The Numbers Your Life Story Share Your Story Brands & Fans AC" Facebook for Business in Asia
  14. 14. Today, and every day… 2B 500M 250M posts are liked and users log in photos are commented on uploaded A<" Facebook for Business in Asia
  15. 15. The flow of life via the ticker A=" Facebook for Business in Asia
  16. 16. People telling their stories through apps A>" Facebook for Business in Asia
  17. 17. Question D$"6$-"E;("+$"-*1"0&12$$3"4$," 6$-,"2-*.(1**"%.+9.("+91"(1F+">" 5$(+9*7 A?" Facebook for Business in Asia
  18. 18. Agenda1. Why Facebook? 2. Timeline: 3. Ticker: 4. Social Business: The Numbers Your Life Story Share Your Story Brands & Fans AG" Facebook for Business in Asia
  19. 19. Deeper connectionsMarketers can send more relevant messages to peoplebased on things they care about Erik adds a movie app to his A movie studio can now target ads to Timeline, and starts sharing the the people who have added a movie movies he’s watching with friends app and are watching comedy movies Sponsored A Movie Studio A@" Facebook for Business in Asia
  20. 20. More opportunities for people to talk aboutyour business Fidji Simo cooked recipes via Recipe Box Fidji Simo cooked a Roast Chicken via Recipe Box Ticker Timeline News Feed !B" Facebook for Business in Asia
  21. 21. Make sure people see conversations aboutyour business Sponsored Stories Fidji listened to a song Fidji listened to a song Fidji engages with your Fidji’s friends can see a With Sponsored Stories, you canapp; she listens to a song, story about it in their make sure that Fidji’s friends will reads a book or adds a Ticker or News Feed. see this story by showing it on the product to her wishlist. right-hand side of Facebook. !A" Facebook for Business in Asia
  22. 22. Premium Page Post AdReach people and their friends •  Post on your Page •  Make the post into an Ad that can appear on the Home Page •  Ads will expand for fans and friends of fans !!" Facebook for Business in Asia
  23. 23. Find out what people are talking about !C" Facebook for Business in Asia
  24. 24. Facebook for Business in Asia Enable users to “show off” the Open activities associated with your Ads brand, even if those activities Graph do not take place within the walls of FacebookTurn Page content into adsthat display how a person’s Ticker Apps friends have engaged with Connect with View a live your brand people at their stream of interest points consumer and amplify the activities and interactions how people are Timeline across their interacting with networks your brand Tell your story and Access a deep-dive analysis of Page share a more complete performance that allows you to learn more picture of the brand about your audience and optimize content Insights Facebook for Business in Asia
  25. 25. The Most Awarded Social Media Agency in APAC Wommy (GLOBAL) Digital Media Awards (APAC) •  2011: Momentum Awards – Bronze •  2011: Best Use of Social Media – Bronze The Holmes Report Awards Click Awards •  2011: APAC Digital Consultancy of the Year •  2010: Integrated Marketing Digital PR Awards WPPed Cream Awards •  Best Online Community – Won •  2010: Best Consumer Marketing •  Best Digital Marketing Campaign – Honorable Mention ITSMA Marketing Excellence Awards •  Best Social Network Campaign – Honorable Mention •  2010: Most Effective Public Relations (Diamond) Sabre Awards Ogilvy Professional Achievement Awards •  Global Digital/Social Consultancy of the Year •  2010: Best in Digital Influence (Taiwan) Marketing Magazine •  2010: Best Specialized Marketing (Shanghai) •  2011: Digital Agency of the Year •  2010: Best submission for 30th anniversary competition (Hong Kong •  2011: Creative Agency of the Year •  Best Use of Media – Integrated Microsoft Marketing Awards •  2010: Social Media Marketing in Asia Pacific Asia Pacific PR Awards •  2010: Best Use of Digital x 3 Atticus Awards •  2009: Best Use of Digital •  2010 Best Digital Influence Essay IBM Global Best Practice Awards IPA Effectiveness Awards •  2011: Excellence in Creativity and Execution in Social •  2010: Bronze award for “How Branding Generated Media, Innovate India 2011 Sales, Even in a Recession” •  2010: Best CFO Case Study (Silver) Asia Marketing Effectiveness Awards •  2010: Best Impact in Regional Activity Using Social Media (Bronze) •  2010: Most Effective Public Relations •  2010: Values AwardPresented by:! Audio: ! Exclusive Media Partner:! Powered by:! Listen to the presentation using your computer speakers. Facebook for Business in Asia
  26. 26. CONTACTThomas CramptonAsia-Pacific Director | 360° Digital InfluenceOgilvy & Matherp +852 6397 1662e thomas.crampton@ogilvy.com

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