Austria Radio Landscape


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Austria Radio Landscape

  1. 1. Austria Radio Landscape<br />Thomas A. Bauer<br />University of Vienna<br />Fudan University School of Journalism<br /><br />
  2. 2. AustrianBroadasting System<br />Ca 8 Mio Inhabitants, same-language neighbourhood (Germany, Switzerland)<br />9 Provinces , parlamentary democracy, EU member state, 5 parliamentary parties<br />Start Radio Diffusion: 1936<br />RADIOLANDSCAPE AUSTRIA 2009<br />Dual Broadcasting System: public and commercial / free programs<br />Public Radio: regulated through media law: public assignment<br />Commercial (Regional, local) and free redia: media order (licence für program orientation and quality, economibility) <br />PUBLIC: ORF 1 Central TV+Radio Institutions, 9 province departments,<br /> 3 Nationwide programs (Ö1.Ö3. FM4) 9 regional programs<br /> Ö1 international<br />Webradio oe1campus<br /> (Blue Dan ube Radio)<br />PRIVATE: More than 70 commercial (private, local) and free stations <br /> (start by Regional Radio Law: 1995/1998)

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  3. 3. AustrianBroadasting System<br />RADIOLANDSCAPE AUSTRIA - RADIO HISTORY<br />AUSTRIAN BROADCASTING ORF : 5 RADIO PROGRAMS 4 TV PROGRAMS <br />1936 Start Radio Diffusion (RAVAG)<br />1938 – 1945: Nazi-Regime: propaganda („volksempfänger“), secret broadcasters<br />1945 – 1955: Occupation: radio provisorium under control of allies: zones FRA, RUS, UK, US<br />1957: foundation of ORF: Association<br />1964: broadcasting referendum: two-big-party-coalition since 1947, proportial system, radio not a forum for democratic discourse but in political service of two coalition parties<br />1955 – 1995: ORF Monopoly of diffusion:<br />Ö1: classical music, tradional<br />Ö2: regional, provincialistic service<br />Ö3: young listeners, trendy<br />Austria Iternational<br />Blue Danube Radio (english)<br />1995 /1998: end of monopoly, start commercial / private and free radio<br />
  4. 4. AustrianBroadasting System<br />PUBLIC BROADCASTING- LEGITIMATION<br />Public Mission:<br />Information, Knowledge, Art, Culture (Music, Literature, Theatre, Film) and Entertainment within the rules of the constitution – by public law<br />privileged services for: education, science, religion<br />Public Charge for political reporting: objectivity, comprehensiveness, balance, plurality and freedom of opinion, attention for minorities support of Austrian culture scene, representation of Austria inside and outside („Austrian Identity“<br />Public mission: a meritoric good – within a program in the interest of economic rationality (debate: satisfation for public tution or satisfaction of commerce for advertising objective<br />Public value debate: <br />what is the public surplus?<br />Which structure and which program can fulfill the criteria of PV?<br />
  5. 5. AustrianBroadasting System<br />PUBLIC BROADCASTING- STRUCTURE (ORF as a foundation)<br />Radio Department Intendant (director):<br />Editorial Departments (Editors-in-Chief plus team) according to the program (news, documentary, entertainment, event-and info service) scheme and/or according to the sectors to be served (politics (internal foreign affairs), economy, education (school radio) science&humanities, religion, literature&radiodrama, theatre&opera, film, music, society, minorities, traffic, weather, <br />Services: dissemination of program content, webradio, social sponsoring<br />Internal control: foundation board – works like a supervisory board (one element in combination to general director and audience council)<br />Stakeholder control: Audience Council – represents the interests of the ausdience in respect of the public mission<br />Advertisement: not in Ö1 (politic, education, culture, religion, classical and sophisticated music), other programs generally limited to 172 min/day<br />Tuition and income: 50:50 (Ö3 cash cow facilitates Ö1)<br />
  6. 6. AustrianBroadasting System<br />PRIVATE RADIO BROADCASTING- STRUCTURE & LANDSCAPE<br />1995: Law for private and regional radio programs)<br />1998: Law extension for local anf free radio programs<br />2009: more than 70 non-public radio program provider:<br />Commercial programs in regional or local context<br />Cross-media-radiocompanies: printmedia up to 26 % of participation<br />Free radio programs: Special interest, branch or scope programs: church, rel. denominations, associations, ethnic groups – mostly in the interest of their specific missions,<br />Free Radio Initiatives (e.g. Radio Orange): in the interest of enhancing societal participation, advocacy for voiceless parts of population, topics, events, discourses (program production participation according to Brecht‘s theory (radio as a communication apparatus) and Enzensberger‘s theory of emancipative media use (media education perspective)<br />Difficult financial conditions for free radio – debate of participation on public tuition for the public value orientation of those programs<br />