WonderBox Case Study at SugarCon 2008

Slide 1: Client Case Study: wonderbox.fr – a Multi-channel Retail Solution Thomas Lundqvist (tlundqvist@optaros.com) CRM & Self Service Practice Lead SugarCON, February 6, 2008

Slide 2: Optaros Assembles Next Generation Internet Solutions for the Enterprise Client Agility: Speed: 30% faster than best alternatives Flexibility: Major changes 1-2 weeks before go live, change major components at anytime Our Performance: Over 100 Projects for over 75 unique clients Client References: 98% Projects On-time/On-budget: 92% Founded: 2004 Capitalization: $20 million Size: ~200 employees Offices: Boston, San Francisco, NY, Austin, Chicago, Geneva, Zurich, Munich, Bucharest, London (*) 2

Slide 3: Sample Optaros Client List 3

Slide 4: None of the Traditional Options Deliver Differentiation & Agility at a Low TCO 4

Slide 5: Assembling Solutions Delivers an Agile, Differentiated Solution While Minimizing TCO Open Source Frameworks accelerate delivery cycles … Web 2.0 development organizations tend to focus on keeping speed up and costs low. Open source frameworks and tools satisfy both needs. Dave Gynn, director of tools and frameworks at Optaros, puts it this way: „In the time it takes to complete a normal middleware purchasing cycle, we‘ve often completed our first release and are well into our second iteration. I‘m not sure how we could achieve the time-to- market our clients demand without using open source frameworks as the basis of our assembly efforts“ … Agile processes enable „perpetual beta“ … Optaros, a system integrator specializing in Web 2.0 development used Agile because it helps its project team to stay focused on rapid delivery. An initial release at Optaros may consist of the work done over several prior month-long springs; after that point, new functionality is deployed at the end of every subsequent sprint. … Source: Developing Enterprise Web 2.0 Applications (Forrester, July 26, 2007) 5

Slide 6: wonderbox.fr 2007 outset: • Quickly growing market with a huge potential • Existing systems and processes at their limit • Wonderbox was in dire need to growth-enable Christmas 2006 6

Slide 7: Wonderbox engagement Fact Sheet Multi-channel retail solution Solution Assembly based on OSS components • SugarCRM • osCommerce • Mule ESB • Jasper Reports Global Delivery Team • Geneva • Bucharest • Zurich • Boston • …and customer in Paris Wonderbox engaged Optaros to redesign their web presence - and almost their complete IT in < 6 months 7

Slide 8: What is a Wonderbox ? A product easy as 1-2-3 … you offer the box … … the customer chooses between ~200 activities around a theme … … and enjoys an « unforgettable experience » with the included cheque / voucher valid in a network of partners 8

Slide 9: What is a Wonderbox? … Distributed by all possible means Direct Sales channels • Via Internet (e-commerce) • By Telephone and mail (call center) • Point of Sales (directly at the company offices) Indirect sales channels • Travel Agency (extranet) • Distributors (shops) • Via online distributor and affiliate network (co-branded sites, order generation, traffic generation) • B2B orders (corporate/customer gifts) 9

Slide 10: What is a Wonderbox? … Sold by all possible means Payment methods • Credit and debit cards • Personal cheques • Partners or Distributor cheques • Cash Delivery methods • Standard or express postal delivery • Carrier • Pick-up at the headquarter • Indirect 10

Slide 11: Business Architecture Travel Other Service Consumers Agencies Distributors Providers Constituents Relationship eCommerce Sales Force Call Center Networks Web Site Extranet Affiliate Point of Partner mgmt Sales Channels Wonderbox.fr Branded eCom Extranet Web Front Sales Force Partner Rel Call Center Merchant Tool Automation Mgmt Middle Office Control Finance Logistics Center Back Office 11

Slide 12: Wonderbox.fr Storefront Storefront Product pages Order process My Account / Order tracking Static pages Search Engine Optimization 12 Multi-lingual (release 1 in French.. )

Slide 13: Wonderbox Call Center Call Center Customer care Order by phone or mail Point of Sales Manual Payments Tracking Newsletter 13

Slide 14: Wonderbox Call Center Call Center Customer care Order by phone or mail Point of Sales Manual Payments Tracking Newsletter 14

Slide 15: Wonderbox Merchant Tool Merchant Tool Catalog management CMS Marketing 15 Coupons

Slide 16: Wonderbox Sales Force Automation Sales Force Automation Account management Contact management Prospect management Quotes Pipeline management 16 Reporting

Slide 17: Extranet for Travel Agencies Travel Agency Extranet Order Order tracking 17 Activation of cheques

Slide 18: Co-branded eCommerce On-line distributors Click/Promo Affiliates (direct order) “Personalization kit” Co-branded sites: Site Monagence Etc. Reporting 18

Slide 19: Partner Relationship Management PRM CRM for handling partners Activities 19 Products catalog

Slide 20: Challenges overcome Custom fields osCommerce out of the box Easy SugarCRM out of the box iFrames for calling external scripts calling web services osCommerce heavy customizations Distributed development with SugarCRM Broke a • SVN and caching issues sweat • Keeping DBs aligned (modifications with the Wizards implies hidden db modifications in structure & content) Mule ESB & Web Services • Read from Sugar using using Hibernate (performance) • Write to Sugar leveraging SOAP APIs to ensure integrity with SugarCRM rules (auditing, workflows, access rights) Business process re-engingeering Overall Integration Model Heavy- lifting 10+ Custom modules in SugarCRM • Some pain in building custom modules Timelines... 20

Slide 21: Measuring client satisfaction 21

Slide 22: For more information Case Study: • http://www.optaros.com/clients/wonderbox Press release • http://www.forbes.com/businesswire/feeds/businesswire/2008/0 2/05/businesswire20080205005811r1.html 22

Slide 23: Questions & Answers 23

Slide 24: Your Optaros Contacts Corporate Headquarters Bob Gett (CEO) 60 Canal Street, 4th Floor Brian Otis (VP Sales) Boston, MA 02114 +1 (617) 2 27 – 18 55 Boston Optaros (Switzerland) SA Kay Flieger (Sales Manager) GBC-1 - 12, Avenue des Morgines Joël Gardet (Delivery Manager) CH-1213 Petit-Lancy / Genève +41 (0) 22 7 31 84 20 Genève Optaros (Schweiz) AG Bruno von Rotz (MD Switzerland) Rotbuchstrasse 46 Sebastian Wohlrapp (Sales Manager) CH-8032 Zürich Thomas Lundqvist (Ops Manager) +41 (0) 44 3 62 11 11 Zürich Optaros (Germany) GmbH Lutz Seeger (MD Germany) Konrad-Zuse-Platz 1 D-81829 München +49 (0)89 54 80 48 98 München http://www.optaros.com/ http://www.eosdirectory.com/ 24