Enterprise2.0 Camp Toronto, Nov 7 2006 Gladstone Hotel

Contents Industry – where are List of companies long Early days Power/challenge of E20 What is enterprise2.0 (this Stuff) What is the difference Still up for grabs What is the promise 3 stages Old stuff better New stuff Brave new world The big picture Tacit work The tie back to E20 A lot of work left to do We Don’t know anything yet Why we’re here

Industry – where are

List of companies long

Early days

Power/challenge of E20

What is enterprise2.0 (this Stuff)

What is the difference

Still up for grabs

What is the promise 3 stages

Old stuff better

New stuff

Brave new world

The big picture

Tacit work

The tie back to E20

A lot of work left to do

We Don’t know anything yet

Why we’re here

Some History

Not all of the ideas in Enterprise2.0 are new 1960’s – 80s Various long-beards invent the internet. 90s Web1.0 The Graphical Web Browser 2001 -2006 Web2.0 AJAX, Social Media, Communities, the Long Tail 2006 “Enterprise 2.0” Companies begin using Web2.0 first outside and then inside the firm Using internet, academics and corporations can share data/ideas, collaborate globally electronically Killer apps: Email, usenet, MUDs “ Easy” revolutionary web publishing Killer apps: selling books online, used baseball cards, stockmarket bubbles, pr0n Almost all business adopt email, build websites, intranets etc. Blogging redefines easy web publishing Democratization of media, blogging becomes powerful social tool Everyone makes fun of no-revenue model web2.0 communities… until YouTube sells for 1.6 BILLION dollars Using internet, academics and corporations can exchange data/ideas, collaborate globally electronically Killer apps: ?

1960’s – 80s

Various long-beards invent the internet.

90s Web1.0 The Graphical Web Browser

2001 -2006 Web2.0 AJAX, Social Media, Communities, the Long Tail

2006 “Enterprise 2.0” Companies begin using Web2.0 first outside and then inside the firm

Using internet, academics and corporations can share data/ideas, collaborate globally electronically

Killer apps: Email, usenet, MUDs

“ Easy” revolutionary web publishing

Killer apps: selling books online, used baseball cards, stockmarket bubbles, pr0n

Almost all business adopt email, build websites, intranets etc.

Blogging redefines easy web publishing

Democratization of media, blogging becomes powerful social tool

Everyone makes fun of no-revenue model web2.0 communities… until YouTube sells for 1.6 BILLION dollars

Using internet, academics and corporations can exchange data/ideas, collaborate globally electronically

Killer apps: ?

Before Internet

Internets 1.0 = no one knows you’re a dog

Thanks to Web2.0 problem solved! But surely we can aim higher?...

What is Enterprise2.0? Web 1.0 Web 1.0 + Ajax

What is Enterprise2.0? Web 1.0 + Ajax + mashup + User Content + Community = Web2.0 Web2.0 + solving an actual business problem = Enterprise 2.0

Enterprise2.0 ≠ Web2.0 Web2.0 Enterprise 2.0 (well, sort of)

First 50 or so of 200+ In this list There are many vendors State of the industry But no clear winners (yet)

A few general categories Office 2.0 ( Desktop apps ported to the web) Always-on, accessible anywhere, reduced IT costs But… UI shortcomings, broken when offline Existing Social media Tools Wikis, blogs, social bookmarking, chat/IM, RSS But… not yet a perfect fit? Behaviour change, learning curve New Tools BaseCamp, EchoSign, DabbleDB, Concept Share, Firestoker But… still young, killer app yet to emerge Wildcards (with announced interest in Enterprise2.0) Microsoft, Oracle, Lotus Notes But… tied to proprietary platforms, products re/evolutionary enough?

Office 2.0 ( Desktop apps ported to the web)

Always-on, accessible anywhere, reduced IT costs

But… UI shortcomings, broken when offline

Existing Social media Tools

Wikis, blogs, social bookmarking, chat/IM, RSS

But… not yet a perfect fit? Behaviour change, learning curve

New Tools

BaseCamp, EchoSign, DabbleDB, Concept Share, Firestoker

But… still young, killer app yet to emerge

Wildcards (with announced interest in Enterprise2.0)

Microsoft, Oracle, Lotus Notes

But… tied to proprietary platforms, products re/evolutionary enough?

So What? does it mean for Business?

What does it mean for business? The business web Outsourcing Vertical integration Emergent, adaptive organizational structures Better cross-silo interactions Rigid Hierarchy Realtime co-collaboration Web apps Mobility, version control Desktop apps, +email attachments Innovation Cost Saving Inefficiencies Competitive Advantage Operational efficiencies Silos, bureaucracy Whole new Business Models Doing old things in new ways Doing things the old way Stage 3: Transformation Stage 2: Productivity Stage 1: Status Quo

Tacit Interactions

Social Media Tacit Media Web 2.0 Enterprise 2.0

The Changing Definition of Work Tacit Work Combination of insight, experience and context e.g. Healthcare, finance, application design Transactional Routine/Procedure based Retail, airlines, hospitality Transformative Physical inputs/outputs Construction, mining, manufacturing Source McKinsey 2005, US Wage & Labor statistics

Tacit Work

Combination of insight, experience and context

e.g. Healthcare, finance, application design

Transactional

Routine/Procedure based

Retail, airlines, hospitality

Transformative

Physical inputs/outputs

Construction, mining, manufacturing

Businesses Place High Value on Tacit Work Highest wage Category and growing faster Source McKinsey 2005, US Wage & Labor statistics

We are moving to an economy based on tacit interactions Tacit employees are your most expensive and your most important Studies show largest variances in competitive advantage are highest in the industries most dependent on tacit interactions Proportion of tacit work is increasing in all sectors as routine/transactional work is automated or outsourced.

Tacit employees are your most expensive and your most important

Studies show largest variances in competitive advantage are highest in the industries most dependent on tacit interactions

Proportion of tacit work is increasing in all sectors as routine/transactional work is automated or outsourced.

The Role of Enterprise2.0 Leveraging tacit knowledge of your employees and driving these tacit interactions will drive your competitive advantage in the future Tacit Interactions matter increasingly both inside the firm and without We need new technologies to help us cope with/ manage/ enable these new business complexities Enterprise2.0 can give us these tools Many-to-many communication tools Collaboration-focused design philosophies More efficient interactions through better workflow More efficiently connecting ideas, people and knowledge

Leveraging tacit knowledge of your employees and driving these tacit interactions will drive your competitive advantage in the future

Tacit Interactions matter increasingly both inside the firm and without

We need new technologies to help us cope with/ manage/ enable these new business complexities

Enterprise2.0 can give us these tools

Many-to-many communication tools

Collaboration-focused design philosophies

More efficient interactions through better workflow

More efficiently connecting ideas, people and knowledge

But, it takes more than just the technology. A Wiki at work A Wiki waiting for its tipping point. the blank canvas problem

But we’re only at the Beginning What will these new tools look like? What new problems will they create? How do we teach new work behavior? What about resistance to change? Which industries will embrace change first? Which will fall behind? Are the questions we’ve gathered you here to talk about.

What will these new tools look like?

What new problems will they create?

How do we teach new work behavior?

What about resistance to change?

Which industries will embrace change first?

Which will fall behind?

Are the questions we’ve gathered you here to talk about.