GCDS: Free Desktop Marcom 2.0

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Marketing-Communications for Free Software - Non-technical discussion and facts. Produced at Gran Canaria Desktop Summit 2009. Collaborated Process between GNOME- and KDE-members.

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GCDS: Free Desktop Marcom 2.0

  1. 1. Real Free Desktop Marketing- Communications 2.0 How bottom-up is flying high without technical roadmaps! | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  2. 2. Real Free Desktop Marketing- Communications 2.0 Cross-platform BoF, 07 July '09 Gran Canaria Desktop Summit | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  3. 3. Jos Poortvliet, loves KDE PR-Volonteer GCDS '09 Zeist, Netherlands | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  4. 4. Thomas Keup, loves GNOME PR-Volonteer GCDS '09 Berlin, Germany | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  5. 5. Toms personal background: 6+ years of journalism 11+ years of public relations 5+ years oss-marketing 10+ promoted oss-events PR-consultant in free software | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  6. 6. Involved in PR for GCDS 2009: Organized press conferences Organized news coverage Supporting journalists Talking about PR | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  7. 7. Tom (GNOME) sucked about: No international PR organized Just 1 KDE-Volonteer involved Offical List/Board/Corp.-BlaBla (Closed Minded!) | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  8. 8. Communications are not - any kind of roadmap! - any kind of process! - any kind of coding! - any kind of fixing! - any kind of technical issues! | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  9. 9. Communications are - what we love to have! - what we love to use! - what we love to share! - what we love to talk about! - what the world makes better! | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  10. 10. Audi worldwide meta-trends: - no German/EU specification - no automotive specification - no car product specification - no VW-Group specification - just issues people believe in! | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  11. 11. Audi worldwide reseach: 1. Personalisation 2. Emotionalisation 3. Simplicity 4. Eco-Awareness 5. Austerity | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  12. 12. What do you love - personalized? - emotionalized? - simplified? - eco-awared? - less than more? | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  13. 13. new insperations, open views, collaborating worldwide, bridging culture, bridging genders, my look and feel, meet/know the people using/making it, feel safe – every time, better/faster with time, allways free, simple handling, freedom of choice | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  14. 14. Loving personalized? - using it my look and feel - meeting people using it - meeting people making it - collaborating worldwide - helping brigding gender | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  15. 15. Loving emotionalized? - feeling save – every time - brigding cultures worldwide - finding new open views - getting new insperations | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  16. 16. Loving simplified? - simple using + updating - getting better + faster with time - always free to use + share - having freedom of choice | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  17. 17. Loving being eco-awared? N. A. | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  18. 18. Loving being less than more? N. A. | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  19. 19. Take your ideas to make the world more personal! make the world more emotional! make the world more simple! make the world eco-awared! make the world less is more! | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  20. 20. - Show your familiy! - Show your lover! - Show your friends! - Show your collegues! - Show your boss! - Show your pizza boy … | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  21. 21. Next steps for Marcom 2.0: - Sharing on GCDS-Webpage - Sharing at GNOME-Project - Sharing at KDE-Project - Sharing at slideshare.net - Working forward on it! | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009
  22. 22. Thanks for joining the session! Marketing-Communications 2.0 is what we like to tell the people we realy love at Free Software! | Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

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