Real Free Desktop Marketing-
Communications 2.0
How bottom-up is flying high
without technical roadmaps!
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Real Free Desktop Marketing-
Communications 2.0
Cross-platform BoF, 07 July '09
Gran Canaria Desktop Summit
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Jos Poortvliet, loves KDE
PR-Volonteer GCDS '09
Zeist, Netherlands
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Thomas Keup, loves GNOME
PR-Volonteer GCDS '09
Berlin, Germany
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Toms personal background:
6+ years of journalism
11+ years of public relations
5+ years oss-marketing
10+ promoted oss-events
PR-consultant in free software
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Involved in PR for GCDS 2009:
Organized press conferences
Organized news coverage
Supporting journalists
Talking about PR
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Tom (GNOME) sucked about:
No international PR organized
Just 1 KDE-Volonteer involved
Offical List/Board/Corp.-BlaBla
(Closed Minded!)
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Communications are not
- any kind of roadmap!
- any kind of process!
- any kind of coding!
- any kind of fixing!
- any kind of technical issues!
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Communications are
- what we love to have!
- what we love to use!
- what we love to share!
- what we love to talk about!
- what the world makes better!
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Audi worldwide meta-trends:
- no German/EU specification
- no automotive specification
- no car product specification
- no VW-Group specification
- just issues people believe in!
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Audi worldwide reseach:
1. Personalisation
2. Emotionalisation
3. Simplicity
4. Eco-Awareness
5. Austerity
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

What do you love
- personalized?
- emotionalized?
- simplified?
- eco-awared?
- less than more?
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

new insperations, open views,
collaborating worldwide, bridging
culture, bridging genders, my look and
feel, meet/know the people
using/making it, feel safe – every time,
better/faster with time, allways free,
simple handling, freedom of choice
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving personalized?
- using it my look and feel
- meeting people using it
- meeting people making it
- collaborating worldwide
- helping brigding gender
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving emotionalized?
- feeling save – every time
- brigding cultures worldwide
- finding new open views
- getting new insperations
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving simplified?
- simple using + updating
- getting better + faster with time
- always free to use + share
- having freedom of choice
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving being eco-awared?
N. A.
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Loving being less than more?
N. A.
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Take your ideas to
make the world more personal!
make the world more emotional!
make the world more simple!
make the world eco-awared!
make the world less is more!
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

- Show your familiy!
- Show your lover!
- Show your friends!
- Show your collegues!
- Show your boss!
- Show your pizza boy …
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Next steps for Marcom 2.0:
- Sharing on GCDS-Webpage
- Sharing at GNOME-Project
- Sharing at KDE-Project
- Sharing at slideshare.net
- Working forward on it!
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009

Thanks for joining the session!
Marketing-Communications 2.0
is what we like to tell the people
we realy love at Free Software!
| Real Free Desktop Marcom 2.0 | Gran Canaria Desktop Summit 2009