• Save
Word Press And Podcasting
Upcoming SlideShare
Loading in...5
×
 

Word Press And Podcasting

on

  • 5,620 views

Presentation given at WordCamp Utah September 27th, 2008.

Presentation given at WordCamp Utah September 27th, 2008.

http://utah.wordcamp.org

Statistics

Views

Total Views
5,620
Views on SlideShare
5,243
Embed Views
377

Actions

Likes
7
Downloads
0
Comments
2

2 Embeds 377

http://wordpress.tv 376
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Word Press And Podcasting Word Press And Podcasting Presentation Transcript

    • WordPress and Podcasting and other cool things you can do with media Presented by Thom Allen WordCamp Utah September 27th, 2008 WordPress and Podcasting
        • Preparing your podcast
        • Blogging your podcast
        • Essential blog theme elements
        • RSS and SEO
        • Discover who is listening
      What we are going to cover: WordPress and Podcasting
        • Podcast Production
        • Podcast Content - What you talk about
      What we aren't going to cover: WordPress and Podcasting
    • A podcast is a series of audio or video digital-media files distributed over the Internet by syndicated download—through web feeds—to portable media players and personal computers. What is a Podcast? WordPress and Podcasting
        • Because a podcast is usually some type of binary file, you can't actually search for specific content in the file.
        • Use a file format that allows for meta data (“tags”) text in the podcast file that is “findable” by the search engines.
        • MP3 file format supports meta data/tagging.
      Preparing your podcast WordPress and Podcasting
        • Give your podcast files a human readable name. Please don't use nar009199.mp3. Try something like couchcast_seo_20080922.mp3.
        • Host your own podcast files. Unless you have thousands of downloads the bandwidth should be minimal. The biggest reason for doing this is all the search engine ”juice” comes to your site—not someone else’s.
      WordPress and Podcasting Preparing your podcast
        • Listen or watch your podcasts before posting them to the web.
        • The first time you let this slide is the time the audio will be bad or the video will be unwatchable.
        • Take the time and do this everytime .
      Preparing your podcast WordPress and Podcasting
        • It's insanely easy publishing podcasts with WordPress.
        • Both the WordPress hosted versions and WordPress.com sites give you incredible power.
        • New tool bars make it easy to insert audio, video and images straight into your posts.
      Blogging your podcast WordPress and Podcasting
    • Blogging your podcast WordPress and Podcasting
    • Blogging your podcast WordPress and Podcasting
    • Blogging your podcast WordPress and Podcasting
        • Write attention grabbing titles (not ”My New Podcast Episode 1”) like “ Top 5 Ways To Get Better Gas Mileage ”
        • Add a link in the text area of your audio or video file. Do this manually, or use the cool new toolbar.
        • Add a description of the podcast.
        • Publish.
        • Wow, that was simple.
      Blogging your podcast WordPress and Podcasting
        • Additional recommendations:
          • Add categories and tags to your post (for easy search results).
          • Use “ping services” to update blog and podcast directories (like pingomatic.com). This can be automated in WordPress.
          • Announce new posts on social networking sites like Twitter, Facebook and FriendFeed.
        • Make sure comments are turned on to keep the dialog going after you post.
      Blogging your podcast WordPress and Podcasting
    • Blogging your podcast WordPress and Podcasting
    • Blogging your podcast WordPress and Podcasting
        • Choose an uncluttered theme. White space is very important.
        • Put your RSS feed link above the fold, and preferrably at eye level. Make the link big enough so people can see it.
      Essential theme elements WordPress and Podcasting
        • Choose a theme that lets you feature your podcast post different than other posts.
        • Consider creating a new blog just for your podcast. There are tradeoffs, but this allows you to brand your podcast from within your personal blog.
        • Advanced Feature Alert: add the Audio Player or PodPress plug-ins.
      Essential theme elements WordPress and Podcasting
        • RSS = Really Simple Syndication. Allows for distributing text and files over the Internet by subscription in people’s RSS Readers.
        • “ It’s like subscribing to a magazine that is delivered to you periodically but instead of it coming in your physical mail box each month when the magazine is published it is delivered to your ‘RSS Reader’ every time your favorite website updates.” (Darren Rose, ProBlogger.com)
      RSS and SEO WordPress and Podcasting
        • Create an RSS feed just for your podcasts. You can do this by category, http://site.com/category/cat-name/feed/ or tag http://site.com/tag/tag-name/feed/.
        • Some RSS readers let you play the audio or video file from the reader.
        • iTunes obviously downloads the audio portion only and transfers it to your iPod.
      RSS and SEO WordPress and Podcasting
        • If you setup your RSS feed correctly, your subscribers can listen directly from their readers
      RSS and SEO WordPress and Podcasting
        • If search engines like Google don't know what's in your podcast, they can never send potential listeners your way.
        • Do these things to improve your search ranking:
          • Document highlights and the time indicators in your podcast.
          • Type a very detailed description of the podcast contents in your post. Use plenty of links to other blogs, sites of people you interview, or products you review.
      RSS and SEO WordPress and Podcasting
        • Use a transcription service to produce the texts of your audio and video podcasts.
        • Titles make all the difference. If you can't tell me what your podcast is about, then I probably won't want to listen or watch.
        • Advanced Feature Alert: use the All In One SEO Pack plug-in to improve your blog post visibility in the search engines.
      RSS and SEO WordPress and Podcasting
    • RSS and SEO WordPress and Podcasting
        • Everyone who produces a podcast wants to know how many listeners or viewers they have. Some use it as an indicator of how successful a podcast is. (That’s only one way to look at it.)
        • Great listener/readership statistics programs include:
          • Wordpress.com statistics
          • Google Analytics
          • Woopra
          • Web Server Stats
      Discover who is listening WordPress and Podcasting
    • Discover who is listening WordPress and Podcasting
    • Discover who is listening WordPress and Podcasting
    • Discover who is listening WordPress and Podcasting
        • Advanced Feature Alert: use a feed service like FeedBurner.com. It gives you subscriber and link stats, along with a number of other great statistics and services.
      Discover who is listening WordPress and Podcasting
    • Discover who is listening WordPress and Podcasting
        • List of plug-ins mentioned:
          • Audio Player
          • PodPress
          • All In One SEO Pack
          • Wordpress.com Stats
          • Woopra
          • Google Analytics
          • FeedBurner for WordPress
          • WP Super Cache
      Wrapping It Up WordPress and Podcasting
        • What we discussed:
          • Preparing Your Podcast
          • Blogging Your Podcast
          • Essential Theme Elements
          • RSS and SEO
          • Discover Who Is Listening
      Wrapping It Up WordPress and Podcasting
    • Q&A Slide deck and links to resources mentioned at: http://www.digitalthom.com/wordcamputah2008/ Thank You WordPress and Podcasting