Why companies need a mobile strategy

476 views

Published on

Why companies need a mobile strategy.

- Trends
- Opportunities
- Benefits

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
476
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Smart phones and tablets are taking over. By 2013, there will be over 1.6 billion mobile devices worldwide while the growth of desktops and laptops will remain relatively stagnant.-----------------------------------------------WHAT’S DRIVING THIS TREND:• Increased capacity of wireless networks (3G, 4G, etc.) • Smartphones are approximating the speed and computing power of a PC• Cost of smartphone is less than the cost of a laptop or desktop computer• Portability and instant access of tablets and mobile make it faster and easier than a laptop to access data while working away from your desk
  • It's an amazing time in our industry. It's a time of change. It's a time of revolution. It's a social revolution. Like with tablets, it's no longer just about consumers. It's also about enterprise.You can see evidence of that right here in this data on tablets in the enterprise. • A year ago, 7 out of 10 enterprises blocked tablets like the iPad from their organization.• This year, 7 out of 10 not only allow tablets, but over half are buying them for employees. That’s a complete 180º in just a year.
  • An amazing convergence is happening in terms of next generation software and hardware.Smartphones and tablets keep getting faster and more powerful, approaching PCs in their processing capabilities.The interfaces are also becoming primarily touch-oriented, with touch phones, tablets, and even computers with trackpads capable of multi-touch gestures We can now use our fingers to tap, pinch, and zoom across all devices.Fueling this trend is HTML5, the programming language of the web, which is evolving in its capabilities, while the software is now embracing the power of the latest hardware.And it’s not just Salesforce – leading apps from Google, Amazon, and Linked In are now optimized for these devices, offering touch-optimized navigation and advanced features like geo-location.
  • An amazing convergence is happening in terms of next generation software and hardware.Smartphones and tablets keep getting faster and more powerful, approaching PCs in their processing capabilities.The interfaces are also becoming primarily touch-oriented, with touch phones, tablets, and even computers with trackpads capable of multi-touch gestures We can now use our fingers to tap, pinch, and zoom across all devices.Fueling this trend is HTML5, the programming language of the web, which is evolving in its capabilities, while the software is now embracing the power of the latest hardware.And it’s not just Salesforce – leading apps from Google, Amazon, and Linked In are now optimized for these devices, offering touch-optimized navigation and advanced features like geo-location.
  • Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
  • Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
  • Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
  • Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
  • Reps selling to surgeons in a non traditional selling environment. Selling activities typically occur over a scrub sink or in an operating. Time is of the essence!We needed a selling tool that would support our unique selling environment and provide a distinct competitive advantageWe also had a lot of the of more traditional sales issues talk to bullet points
  • Why companies need a mobile strategy

    1. 1. Whycompanies need a mobile strategy?A Partner for Growth Thomas Hofstetter CEO, Points Groupinnovative – practical – dedicated www.PointsGroupLLC.com
    2. 2. More Time Spent on Mobile vs. Web Facebook mobile users are 2X more active than desktop users. Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
    3. 3. Device Growth Is Exploding, Driven By Consumers Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010.
    4. 4. Tablets Are Forcing IT To Rapidly Reshape Policies CIOs Surveyed on Tablet Usage Employee- Purchased for Employees Not Allowed owned Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
    5. 5. IPad Dominant TodayNot Tomorrow Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614 Comscore 2010 Mobile Year in Review
    6. 6. No Dominant Mobile Platform Gartner Group, 2011 http://www.gartner.com/it/page.jsp?id=1622614 Comscore 2010 Mobile Year in Review
    7. 7. An Industry Convergence Is HappeningTouch-based navigation and HTML5 are changing how we access data Tablets Smartphones Laptops
    8. 8. HTML5 Web Apps on the Rise
    9. 9. What is so unique about mobile devices?
    10. 10. You can use mobile devicesanywhere and anytime
    11. 11. Mobile devices are the mostpersonal marketing platform today
    12. 12. Companies can reach customerswhere they are
    13. 13. Mobiles are build for engagementand transaction.
    14. 14. The average user has a mobiledevice in reach for 14 hours perday.
    15. 15. HOW mobile technology helps you grow?• Improve Working Process• Increase Communication and Knowledge Sharing• Enhance Sales and Marketing Effectiveness
    16. 16. Tangible benefits ofmobile device? Cost Savings Productivity Profitability
    17. 17. Intangible benefits ofmobile device? • Better Customer Service • Increased Knowledge about Customers • Improved Colaboration (internal/external) • Improved Product Quality • Competitive Advantages
    18. 18. Common StrategicObjectives • Maximize customer service • Maximize company image • Maximize employee satisfaction • Maximize efficiency • Maximize effectiveness • Minimize cost
    19. 19. About Points Group
    20. 20. WE OFFERStrategic GrowthWe are an InternationalConsulting and Marketing Agencyspecializing in helping companiesbuild brands and grow theirbusiness.
    21. 21. OUR LOCATIONS BERLIN NEW JERSEY
    22. 22. OUR SERVICESOVERVIEW
    23. 23. Strategy and Website SocialConsulting Development MediaSearch Engine Creative PR andOptimization Services CommunicationGo Mobile! Video Production OUR SERVICES
    24. 24. SOLUTIONS FORGROWTH
    25. 25. HEALTHCARE SOLUTIONS Improve Quality of ServicePractice Marketing Campaign Execution Catch Basin Expansion Increase Patients Practice Startup Business Development
    26. 26. CUSTOMERSATISFACTIONMEASURE PERFORMANCE - Fully Automated Online Surveys - Unlimited Surveys - Online Analysis Tools - Real-time reporting online - Easy Setup within minutes - Healthcare Solution for Patient Satisfaction ! Cost Effective Automated Real-time Information
    27. 27. CUSTOMER SATISFACTION SOLUTIONSQuality of Service Improvement Plans Staff Communication Training Communication Manual Quarterly Analysis CRM Process Integration Healthcare Solution
    28. 28. NOTIFICATIONMESSENGERCOMMUNICATION2 - Automated notification via SMS, telephone, voice mail and email - Interactive Notification Capabilities - Appointment confirmation - Automated voice messages in English, Spanish, German and French - Easy and intuitive setup ! Cost Savings Improve Service Improve Communication
    29. 29. CAMPAIGN ROICALCULATORHOW EFFICIENT IS YOUR MARKETING? - Measure effectiveness of campaigns - Integrates with Search Engine Marketing - Measures online and offline campaigns - Online reporting in real-time - Know how many clients called from a campaign - Monitor Quality of calls ! Improve Decision Making Maximize Marketing Budget Improve ROI
    30. 30. CATCH BASINANALYZERWHERE IS THE GROWTH OPPORTUNITY? - Determine Demographic Patterns of high and low performing locations - Determine customer catch basin for your business locations and corporate averages - Understand your client base - Find locations for expansion based on demographic patterns ! Improve Decision Making Maximize Investment Dollars Improve quality of new locations
    31. 31. CUSTOMER CATCH BASINSOLUTIONSGeographic Expansion Plans Customer Demographic Analysis Referrer Strategy
    32. 32. VIDEOPRODUCTION - HD Production - Company Overviews and Presentations - Service Presentations - Testimonials and Interview ! One-stop-shop Wider reach Stay with the trend
    33. 33. OUR DELIVERY FRAMEWORKSimple, but effective the WHAT the HOW the WHO
    34. 34. OUR DELIVERY FRAMEWORKSimple, but effective
    35. 35. WHYPOINTS GROUP Ease of EngagementOne-Stop-Shop Services for Growth Guaranteed Brand ConsistencyWe have a Delivery Framework that works We bend over backwards for our clients

    ×