Networking Works


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21st Century Business Networking Tips: Have more fun, make better connections, and leverage your business networking online and face-to-face.

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Networking Works

  1. 1. Effective Networking: Hybrid Approach Networking Develop – It’s still a Maintain relationship Advocate thing! . . . Or Is It? ©
  2. 2. Trina Hoefling 26 Year Entrepreneur 3 Year Gallery Owner Power Connector – Bob Burg… • Author of Endless Referrals, The Go-Giver, • Winning Without Intimidation, and others – Kelly Stangel… • Small Business Liaison for DBJ – Ask Annie • Fortune magazine columnist ©
  3. 3. Talent is Not Enough! Just because we own our corner of the blogosphere doesn’t mean we have Expanded Emotional Bandwidth…. We still need to bridge the Relationship Gap. ©
  4. 4. Going Back to the Future… The Way It Was... So… – The face-to-face How do you know who neighborhood to trust? – Physical community The Way It Will Be… How do you separate – A voice, a name, a yourself from the website…a lot of noise? noise – Virtual community How do you create relationships? ©
  5. 5. The New Reality – We are passing through the information age (Many to Many) • Sharing is power; NOT holding it • Web-based relationships – To create and maintain a web of connections that are actively available – Networking is NOT a separate event • It must be practiced with regularity— Your career may depend on it
  6. 6. I. Networking is About Relationships It was 7, now it takes 11 exposures for brand recognition Marketing to Relationships are assets to be organized, managed, cultivated and leveraged. Genuine relationships are that and more. Both matter. ©
  7. 7. I’d Like You to Know Me . . . ©
  8. 8. Networking…A Part of Your Life Where to Begin? – Say hello • Anywhere, anytime • It isn’t always in person OR online – By giving to another • Be generous at all times • Think beyond the WIIFMs – And Being authentic, kind, profes sional • Find your own style ©
  9. 9. But I’m Shy in person … You are the focus, but are you the topic? The Secret….. It’s About ____________! ©
  10. 10. Networking…A Part of Your Life Your Role? You must actively… • Build it • Maintain it • Grow it • Retool it Networking is the act of intelligently and sensibly sharing your intangibles. • Knowledge / Wisdom • Talent • Compassion ©
  11. 11. Expand Emotional Bandwidth Create Richer Connections Write notes to remember. Give to Get Hand write notes on creative note cards. Find something you can do for Them. You WILL be remembered. People are inexorably drawn to connectors. Learn how to be helpful. It isn’t a one-time deal. You don’t have to follow up with everyone. ©
  12. 12. II. You Are the Star Host! What would you do to make any guest welcome? ©
  13. 13. How to E2B The Three-Point Focus – Getting Over Your Self. Expand Emotional Bandwidth It’s about your topic of Create Richer Connections connection! Artist and Your Role Collector connect over Art – The 3rd Point is the – Connectors – Focus…. You bring traffic! – Always a 3 host, virtual or F2F 1 2 – Support by being a Go- Giver first. ©
  14. 14. III. Building Your Community Beyond personally connecting… – Building the Infrastructure Know Who are you seeking and why Join! Associations, Work, Your industry, Family, Neighbors, Leisure activities Limit! If your goal is to link to the most folks….. Think again! Volunteer! Think outside existing communities Develop a method for tracking (Outlook, ACT!, Google apps) – Informal Viral Marketing Sales Force ©
  15. 15. No Right or Wrong. Do. Or Do Not Do. ©
  16. 16. Seek Alignment … With Your Life & Your Goals. F2F. Virtual. Always. How do you Strategy + focus your Synchronicity network? How separate Be interested self from in _ _ _ _. noise? How create Genuinely. relationships? ©
  17. 17. Art in Business & Contracting™ Asynch Workshops for Writers, Artists, Actors and All Creatives Evolve your creative efforts to be more focused, rewarding and financially successful. Building Online Groups now. Part of COACH YOU – When you know you can be your own best teacher. ™ Contact ©
  18. 18. Trina Hoefling, founder of GroupONE Solutions, LLC, is an organizational psychologist, executive coach, and virtual work expert. Ms. Hoefling has over 25 years’ experience helping business and individuals grow. Author of Working Virtually Creator of Chapter author, The Handbook of High Performance Virtual Teams. 303-831-1770