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Ncx Business - people, relations and produce - Report 2014
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Ncx Business - people, relations and produce - Report 2014

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  • 1. MARCH 2014 People, relations and produce Report 2014
  • 2. NCX Business | Division of NCX Drahorad srl | www.ncx.it 2 “Every day 200,000 tons of fresh fruit are exported globally and we are part of this trade flow. My passion for this industry has given me many opportunities to meet customers and suppliers across the globe. It is a journey practically without end between countries and products, the search for the right business partners, as well as together assessing and offering the best propositions.” Thomas Drahorad Managing Director NCX Drahorad People NCX Drahorad was founded in 1982 by Rolando Drahorad as a service company for the international fresh produce trade. It operates from Spilamberto, in Emilia-Romagna (Italy), the heart of one of the largest fruit growing areas in Europe. NCX Drahorad employs experienced and multi-language staff, specialized in international trade, with a focus on building sustainable trade which crosses the regional and national boundaries. Our team offers also a full set of additional services to reinforce the presence on worldwide markets: organization of road, sea, air transport and support on international document issue; through other company divisions we offer in-transit temperature control (NCX Control division), communication and advertising strategies and tools (NCX Media division).
  • 3. NCX Business | Division of NCX Drahorad srl | www.ncx.it 3 Relations NCX Business is a division of NCX Drahorad. It specializes in establishing long terms relations between fresh produce grower packers and international customers. With an initial focus on Italy as a source, we have selected a professional and wide supplier base in the main Italian growing areas from North to South. Thus we can take advantage of different climates, seasons, weather conditions, attitudes and specializations. Our customer base has developed from Europe to non-EU countries and then to the main overseas markets. Through our worldwide relations we have developed also overseas sources for selected destinations in Italy and other markets. Produce NCX Business covers the full range of Italian fresh produce, specializing in fresh fruit. During the course of the seasons we move from stonefruit to kiwifruit, from top fruit to grapes and citrus, developing also speciality lines like berries and chestnuts. Frulink Frulink, the freshly established joint-venture with Linea Trade, adds also the whole Spanish fruit basket to our product range.
  • 4. NCX Business | Division of NCX Drahorad srl | www.ncx.it 4 Product fact sheets The main products we manage from Italy are briefly described in the next pages. Every fact sheet includes some general information and a score card. The scores reflect the views of NCX Drahorad on the different factors affecting the market position of each Italian product line. The higher the score, the better is the product positioned. Variety depth, width and level of innovation of the product range Season extent of the availability Shelf life shelf life in post harvest Quality other quality parameters (colour, taste, etc.) Price competitive price positioning (the higher the score, the higher the price positioning) Index Apples......................................................... 15 Apricots ........................................................ 6 Baby leaf salads .......................................... 18 Blood oranges............................................. 19 Blueberries ................................................... 8 Cherries ........................................................ 5 Chestnuts.................................................... 17 Grapes, seeded........................................... 11 Grapes, seedless......................................... 12 Kiwifruit...................................................... 16 Melons.......................................................... 7 Nectarines .................................................. 10 Peaches ........................................................ 9 Pears........................................................... 14 Plums.......................................................... 13
  • 5. NCX Business | Division of NCX Drahorad srl | www.ncx.it 5 Cherries Varieties Ferrovia and others Season May – July Growing areas Puglia, Emilia-Romagna, Veneto Quality parameters Colour and brix based on customers’ requirements Sizes 24/26mm – 26/28mm – 28/30mm Packaging Loose, prepacks
  • 6. NCX Business | Division of NCX Drahorad srl | www.ncx.it 6 Apricots Varieties Various, both “French type” and traditional Italian Season May – August Growing areas Sicily, Puglia, Campania, Emilia-Romagna, Piemonte Quality parameters Brix based on customers’ requirements Sizes 40/45 to 55/60, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 7. NCX Business | Division of NCX Drahorad srl | www.ncx.it 7 Melons Varieties Mainly long-life Cantaloupe types Season May to October Growing areas Sicily, Emilia-Romagna, Lombardia Quality parameters Brix based on customers’ requirements Sizes Based on customers’ requirements
  • 8. NCX Business | Division of NCX Drahorad srl | www.ncx.it 8 Blueberries Varieties Duke and others Season June to August Growing areas Piemonte, Trentino, Veneto Size 12mm + and 14mm+ Packaging Prepacks: 125g, 150g, 225g, 250g, 400g
  • 9. NCX Business | Division of NCX Drahorad srl | www.ncx.it 9 Peaches Varieties Various varieties, including the Paraguayo types, both yellow and white flesh Season May to October Growing areas Puglia, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes C – B – A – AA - AAA Packaging Loose, jumble, prepacks
  • 10. NCX Business | Division of NCX Drahorad srl | www.ncx.it 10 Nectarines Varieties Various varieties, including the Paraguayo types, both yellow and white flesh Season May to October Growing areas Puglia, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes C – B – A – AA - AAA Packaging Loose, jumble, prepacks
  • 11. NCX Business | Division of NCX Drahorad srl | www.ncx.it 11 Seeded grapes Varieties White: Victoria, Italia Black: Black Magic, Palieri, Black Pearl Red: Red Globe Season June to December Growing areas Puglia and Sicily Quality parameters Brix and berry size based on customers’ requirements Sizes Vary according to the varieties Packaging Loose, prepacks
  • 12. NCX Business | Division of NCX Drahorad srl | www.ncx.it 12 Seedless grapes Varieties Sugraone, Thompson, Crimson seedless, Midnight Beauty and others Season July to November Growing areas Puglia and Sicily Quality parameters Brix and mm size based on customers’ requirements Packaging Loose and prepacks
  • 13. NCX Business | Division of NCX Drahorad srl | www.ncx.it 13 Plums Varieties Angeleno, TC Sun, Songold and others Season September – December Growing areas Lazio, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix based on customers’ requirements Sizes 45/50 to 60/65, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 14. NCX Business | Division of NCX Drahorad srl | www.ncx.it 14 Pears Varieties Abate Fetel, Williams B. C., Comice, Conference, Kaiser, Max Red Bartlett Season August to April Growing areas Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes 55/60 to 80/85, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 15. NCX Business | Division of NCX Drahorad srl | www.ncx.it 15 Apples Varieties Royal Gala (incl. Brookfield, Galaval and other clones), Golden Delicious, Granny Smith, Braeburn, Cripps Pink (Pink Lady®), Fuji, Modì, Kanzi and others. Season August to July Growing areas Trentino-Alto Adige, Piemonte, Veneto, Friuli V.G. Quality parameters Brix and pressure based on customers’ requirements Sizes 60/65mm to 85/90mm, graded in 5mm or 10mm Packaging Loose, jumble, prepacks
  • 16. NCX Business | Division of NCX Drahorad srl | www.ncx.it 16 Kiwifruit Varieties Green Light, Earli Green, Summerkiwi, Hayward Season September - May Growing areas Lazio, Emilia-Romagna, Piemonte, Veneto Quality parameters Brix and pressure based on customers’ requirements Sizes By count or by weight: 20-23-25-27-30-33-36-39-42-46 Packaging Loose, jumble, prepacks
  • 17. NCX Business | Division of NCX Drahorad srl | www.ncx.it 17 Chestnuts Varieties Chestnuts (various varieties) and Marrons Season September - January Growing areas Campania, Emilia-Romagna, Piemonte Quality parameters Internal and external defects Sizes By count (number of nuts per kg) Packaging Jumble and prepacks (from 300g to 3kg)
  • 18. NCX Business | Division of NCX Drahorad srl | www.ncx.it 18 Baby leaf salads Varieties Rocket, Season All year round Growing areas Lazio, Emilia-Romagna, Lombardia, Veneto Quality and size Based on customers’ requirements Packaging Jumble for repacking and MA prepacks
  • 19. NCX Business | Division of NCX Drahorad srl | www.ncx.it 19 Blood oranges Varieties Tarocco, Moro, Sanguinello Season December to April Growing areas Sicily Quality parameters Brix, acidity, pigmentation and juice content based on customers’ requirements Sizes Based on customers’ requirements Packaging Loose, jumble, prepacks
  • 20. NCX Business | Division of NCX Drahorad srl | www.ncx.it 20 NCX Drahorad srl via Provinciale Vignola-Sassuolo 315/1 41057 Spilamberto (MO) - Italy www.ncx.it tel. +39 059 78 63 863 fax +39 059 78 63 864 NCX Drahorad srl is partner of: Sensitech Supply Chain Visibility Fruitecom Public relation and communication agency Frulink Worldwide links in fresh fruit trade Linea Trade Brokers in fresh produce Market Intelligence Fresh produce marketing magazines and events Dr. Rolf Verlag Editor of Fruchthandel Magazin LifeSpan Modified atmosphere packaging

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