MindMeister and SaaS
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Blending the MindMeister use case with generic SaaS (=Software as a Service) topics. Partic. regarding the business model

Blending the MindMeister use case with generic SaaS (=Software as a Service) topics. Partic. regarding the business model

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  • MM ist ein webbasiertes Mind Mapping Tool, das es beliebig vielen Benutzern ermöglicht, gleichzeitig eine Mind Map zu bearbeiten <br />
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  • einfache Dinge wie Taskverwaltung, Gliederungen bis zu komplexeren PM <br />
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  • Real-time collaboration facility <br /> Web-native (no plugins required) <br /> First solution on the market <br /> Only solution with offline capability <br /> Best-in-class design & usability <br />
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MindMeister and SaaS Presentation Transcript

  • 1. “Most of the start-up application vendors are selecting SaaS [Software as a Service] as their primary model, and increasingly as their sole model for delivering applications.” Dave Mitchell, director of software-as-a-service strategy for IBM Thursday, March 19, 2009
  • 2. Overview Thursday, March 19, 2009
  • 3. What is MindMeister? Collaborative Online Mind Mapping MindMeister supports all the standard features of a classic mind mapping tool - only online, and with as many simultaneous users as you like! Thursday, March 19, 2009
  • 4. Why MindMeister? Task / To Do Lists Meeting Minutes Structuring and Outlining Project planning / management Business Processes Sales Meetings Recruiting / HR Website Planning Thursday, March 19, 2009
  • 5. Screenshots Thursday, March 19, 2009
  • 6. Screenshots Thursday, March 19, 2009
  • 7. Screenshots Thursday, March 19, 2009
  • 8. Screenshots Widget Mobile UI API O!ine Mode Thursday, March 19, 2009
  • 9. Benefits • No installation (no Flash, no Java) • Accessible from everywhere (web-based) • Collaboration (in real-time) • Software as a Service (manageable costs) • Easy to use (intuitive user interface) • Secure (encrypted communication) Thursday, March 19, 2009
  • 10. Selected Customers Thursday, March 19, 2009
  • 11. Business Model SaaS Basic- / Premium Licenses Basic User: free Premium User: US$ 50 / year Business User: from US$ 60 / year API License - Per Call - Per Year Thursday, March 19, 2009
  • 12. Deployment Options In-House Features Hosted at http://team.mindmeister.com Security Certified Periodic updates Basic branding and customization Hosted MySQL on Linux, Unix and Windows Periodic updates (optional) Full branding and customization Installed VMware Software Appliance Pre-configured & pre-tuned Periodic updaes (optional) Virtual Appliance Full branding and customization Integrate with on-premise apps Access data Visualization Thursday, March 19, 2009
  • 13. SaaS Definition The core proposition behind SaaS/on-demand is the delivery of multi-tenant service from a remote location over an internet protocol (IP) network via a subscription-based outsourcing contract.” Chris Pang, Gartner Synonyms: ASP model | Hosted service | On-Demand Software Thursday, March 19, 2009
  • 14. Relatives of Saas Infrastructure as a Service (Cloud Hardware) Amazon, Rackspace, ... Platform as a Service (App development engine) Google App Engine Thursday, March 19, 2009
  • 15. 7'(quot;89)6:quot; ;quot;<5quot;8= !)6=>'H >+,+.'(?@<8+,-. 16quot;8-#))=8 ;)-) $5+.,6+5 *+,-./)0 /quot;.72+.quot; !quot;#$% $()A' I+<5Iquot;+8.quot;6 1(2%+)3 DE7+,<'(8 $3B'.-+:' 7''7 7quot;6C+:quot;8 >+,+.'(?*+Cquot;6 G6'C) J+:<+= 4+(()3'. *quot;3quot;3#quot;6?.-quot;?3+(= F)),(quot;?GBB8 &'(quot;) Thursday, March 19, 2009
  • 16. Where is SaaS used? HR 26 Collaboration 24 CRM 26 ERP 33 Unisphere Research 2007 Thursday, March 19, 2009
  • 17. Thursday, March 19, 2009
  • 18. Thursday, March 19, 2009
  • 19. Customer View ISV vs. SaaS Thursday, March 19, 2009
  • 20. Customer View .4''$*57*%#&'4#,/*:;*$&,++ <''8/'$$*5734,2' !quot;#$%$&'#()*quot;+*!,$-*./quot;0 1#quot;0/'23'*-quot;0*$quot;+0,4'*%$*5$'2 <577quot;4&*%#(/52'2 ?4quot;$ 6,7%2*2'7/quot;)8'#& 6'25(&%quot;#*%#*$quot;+&0,4' 6'25('2*&'(-#quot;/quot;3%(,/ 8,#,3'8'#&*4'$7quot;#$%9%/%&) 9,44%'4$*=94quot;0$'4> Thursday, March 19, 2009
  • 21. Customer View .//quot;0*('1232(4$5$!2'1232(4$2* !quot;##$quot;%$&'('$)'*'+,-,*( /'#,$quot;%$6'('$3quot;## ;quot;*# &'('$17,'/8,#9$6'('$2*(,7-2:2*+ Thursday, March 19, 2009
  • 22. Vendor View %quot;&(#3.$45.#4$&(#&$0+.$&2.;$ :2quot;$ <#quot;=+.>).&0'quot;,4&?quot;*4=02.&@$. Aquot;4$&quot;*&>040 Bquot;2&:2quot;3(>.2 %quot;&'()&(#*+,-.$&quot;*&/0$1&*quot;2 (#3.$45.#4$ !quot;#$ 64.204(quot;#&!7/+. 8()1&5029.4(#)&.**quot;24$ Thursday, March 19, 2009
  • 23. Vendor View ISV vs SaaS upfront licenses professional services maintenance costs all-in-one payments - low upfront revs / cash flow + predictable long term relationship Thursday, March 19, 2009
  • 24. Vendor View Cost of Revenues professional customer service service partner and training SaaS ISV system account integrators management internal network resources operations application support and maintenance Thursday, March 19, 2009
  • 25. Vendor View Operating Expenses Product Development many code bases (ISV) complex patching and upgrade management (ISV) lower the more users (SaaS) continous updates (SaaS) Support Systems complex (ISV) integrated (SaaS) Thursday, March 19, 2009
  • 26. Vendor View Marketing & Sales Consulting and IT Multiple indirect services are allies channels because of high Vertical industry SaaS implementation ISV partners costs (ISV) infrastructure alliance Sales support OEM Indirect channels VAR White labeling Direct channels Website API Afiliate programs Thursday, March 19, 2009
  • 27. Financial Challenges The financial strain created by the SaaS subscription model is compounded by the relatively high costs of sales and marketing in the SaaS market. THINKstrategies White Paper NetSuite Revenues Marketing & Sales 2004 17.7 27 2005 36.4 39.2 2006 67.2 35.6 SuccessFactors 33 32.3 SEC Filing Thursday, March 19, 2009
  • 28. Success metrics SaaS but new customer not revenue acquisition growth rate of customer not P & L retention predictability & visibility of cash flows growth of deferred revenues Thursday, March 19, 2009
  • 29. 4,$()*'5quot; !-#..&/('#&0, 1213 4,$(6., <&==,$,'5(%$#+,(*=(.5#== !quot;#$%&'%()*+,-. 9'5,'.&5:(0#$&,.(#/$*..; <&==,$,'5(5&),(4,$&*+. 7-5,$'#5&0,.8 <&==,$,'5(=6'/5&*'. >*6(',,+(?,quot;#0&*$#-(+#5# !6.5*),$($,5,'5&*' !#.quot;()#'#%,),'5 G*/6. J6.&',..(3*+,- HI4-*&5&'%(<#5# 24.,--&'% 1$*=&5#?&-&5:(.&%'#56$,(5#@,.(-*'%,$ <&==&/6-5&,. A*B(,#$-:($,0.(C(',,+ )*$,(6.,$. 5*(64.,--(DE(4*.5C.#-, )#$@,5&'%F #+0#'/,+(=,#56$,. )*$,(/#4#/&5: Thursday, March 19, 2009
  • 30. Thank you thomas@mindmeister.com Thursday, March 19, 2009