Smartphones overwhelm local market q42012Document Transcript
Smartphones Overwhelm Local Market 23/12/2012The number of smartphones in Vietnam had reached the highest level so far in the third quarterof this year, with considerable market shares belonging to local companies, market researchcompany IDC Vietnam reports.The number of smartphones available in the local market had risen 83% year-on-year in thisyear’s January-September. The high growth has an important meaning in the context that thetotal number of mobile phones consumed recorded a fall of 9% compared to the same period lastyear.Daniel Pang, research director in charge of ASEAN region of IDC Asia & Pacific, noticed thenumber of low-cost smartphones with many applications customized by big makers likeSamsung and LG has been rising at home.“The market is expected to continue growing and it is noted that the number of smartphones inVietnam has been doubling that of computers,” he said.According to Pang, local enterprises such as MobiiStar, Q-Mobile and Gionee over the past timehave made strong investment in the segment of smartphone products with affordable prices tomeet the surging local demand.
IDC’s research indicates Android has continued dominating the local smartphone market withrobust growth based on the hefty mobile application storage and the vigorous development oflocal application developers.The firm forecasts the launch of new mobile product iOS and Windows Phone 8 in the fourthquarter to keep making the market bustling and competitive.Vo Le Tam Thanh, market analyst at IDC Vietnam, said Microsoft had poured a large capitalvolume into marketing activities to attract local developers to boost demand for Windows Phone8.Samsung now is the top maker in the smartphone segment, followed by HTC, LG, Nokia and Q-Smart, the last-named being a brand of the Vietnamese firm Q-Mobile, IDC reports. (Source: SGT)