OTT Content Services in Vietnam: An Inevitable Market Trend
Nowadays fixed and mobile telephone exchange systems have been
transforming to IP. The drastic development of broadband technology, fiber optic
cable systems to household, quality and internet access speed through 3G, LTE with
ubiquitous Wi-Fi development built a sustainable infrastructure which establishes the
foundation for revolutionary services such as e-commerce, telemedicine, e-education,
IPTV and the recent OTT services.
The strongly development of smart phone with cheap price facilitates the endusers in Viet Nam particularly and all over the world to take all advantages from
incessant breakthroughs of modern technologies. The OTT services are provided by
Internet, mobile broadband network such as: phone call, messages, video content…
with better quality and free of charge. Accordingly the end-users get a lot of benefits
from those new kind of services and there are more and more people using it for their
communication and personal entertainment. The OTT services become popular with
the more and more improved quality.
However, smart phone with the OTT services also create challenges for
telecommunications regulators. It requires the regulators to have appropriate
orientation and policies in order to maintain the effectiveness, fairness and
sustainability of market. Same as other countries, the OTT services affect much on
telecommunications companies in Viet Nam. Free phone calls and messages of the
OTT through Wi-Fi, 3G networks make the revenue of domestic Telco decreased
(estimated 9-10% total revenue) although data’s revenue is little increased. The OTT
service providers supply services based on the infrastructure of Telco without sharing
benefit and being regulated on duty such as tax, universal responsibilities… It will
make telecommunication market unstable and unfair among Telcos.
Because the OTT services are supplied free of charge for customers so the
service security and quality of services are not guaranteed. With the benefits of no
charge and availability of telecommunications network for internet access, people have
an opportunity to comunicate everywhere. In this situation, the adjustment of
telecommunications policy and regulation are very important for harmonizing the
benefits between Telcos, OTT service providers and the end-users.
For international calls, messages and video content, it is necessary to regulate
the roaming charge, especially data roaming charge. In addition, charging of
traditional services (calls and messages) should be considered being adjusted
appropriately. For example, the calculation of mobile charge by block 6 sec or 1 sec is
suitable or not.
Popularity of mobile phone and the OTT services also makes the fixed telephone
providers get difficulties in their businesses and the ability of returning the capital.
What is the future of fixed telephone network? Is it necessary to maintain fixed
network? Which are policies to foster fixed network?
Therefore, in order to promote the development of telecommunications market,
policy framework should be established in accordance with the development trend of
technologies and policies of other countries. Viet Nam Telecommunications Authority
(VNTA) would like to share information and experiences of regulators with other
countries about the next telecommunication policies such as tarriff regulation,
cooperation and benefit distribution between Telcos and the OTT service providers,
infrastructure and content service providers, policies of fostering broadband and
orientation for development of fixed telephone network…
Source: ITU (International Telecommunication Union)