Pitch
THE How I learned to stop
MOV- managing and love
EME- the decentralized
NT organization
jan 15 2009
est FEB 1st 2006
.

5 focal
points

AWARENESS
FUNDING
BRANDING
BETTERMENT
MEASUREMENT
+ People
+ A SURPRISE!

Everyone
Evange-
lizes, Ev-
ery day

People need to know that this is
happening. But it’s gotta be sincere,
honest, & related to actual people and
actual ideas.
Don’t talk: do & showcase.

Q
How can you create
awareness of a decentral-
ized organization without
budgets?

A
Use the de-centralization to
your advantage. And then...
centralize anyway!!!

A=T*M

A=T*M
Awareness Touchpoints Movers

Conversations, Links, Videos, Photos, Blogposts, etc.
Use people and their interestingness as ad’s and
awareness for what The Movement is doing (be-
cause it’s doing what it’s people are doing).
So Where does it all go?

____________.com/thmvmnt

Photo Pools
Tag Sets
____________.com/thmvmnt
#convos
Channels
Affiliations

Carry on.

____________.com/thmvmnt

____________________________________________.com/thmvmnt

____________________________________________.com/thmvmnt
Profile bio Friends = Favorites... Links to...
= What is Movers All content by Movers Profiles on other sites
Aggregate content pools holding www.thmvmnt.com
The Movement? content by Movers
Have links to friends within that
web-service.
Use the Bio information on all
Augmented Profile Pictures make
these pages to spread the word
it easy to see who’s who.
about what The Movement is so
people can get it without having
to ever see thmvmnt.com.

www.themovement.info ?

Aggregate everything that can’t be
aggregated anywhere else.
ATOM aggregate blog feed. A list of all the years of
experience people in The Movement have worked
for. Something holding all the unique skills of each
individual has. A full list of values held by Movers.
Fields Movers work in. A list of all current proj-
ects & clients of TM. All the “tags” representing
each individuals interests. A list of all the profiles
the Movement has. A full Mover directory. etc...

Two trends here:
1.Use PEOPLE (profiles) in ex-
isting networks.
2.Aggregate people’s relevant CONTENT.

People bound together for a common
purpose are an organization.
By collectively creating thousands of
links, we’re creating awareness of the
common purpose we share: Work that
means something.

Everyone
Evange-
lizes, Ev-
ery day

BREATHE.....

First:
Freemi-
um, Fund-
ing

This organization can’t run itself on
volunteer labour alone. It will need
money for external services and
expenses.
Without creating more work for Movers,
we can turn their current activites and
goals be into revunue.

Q
How can this thing pay for
itself?

A
Build a scale of Free, to Fee,
to Exorbitant Fees.

Zero Digits: $
Give away digital content that
we’re creating already.

Double Digits: $$
Create physical versions of the
same content and sell them.

Triple Digits: $$$
Charge for affiliation.

4,5,6 Digits +: $$$$$$$
Seek organizations with fund-
ing and similar mandates to
give Sponsorships, Grants

Dividing funds amongst Champions:
Give them some money, target goals,
and say “Spend it or Keep it, but either
way you meet or exceed the goal.”

5$ per net/product and 10,000 units.
500 per membership and 100 members.
10,000 per sponsorship and 5 sponsors.
= 150,000$ per year

First:
Freemi-
um, Fund-
ing

...but there’s more.

Bravely
Branding
Better-
ment

Forget traditional approaches.
Forget consensus.
Forget orginality.

Q
How should you
drink wine?

A
From a wine glass,
of course.

• Business Cards • DVD Jackets • Grant
Proposals
• No 10 • Powerpoint
• 5 Styles / types
Envelopes Pitches
of websites
• No 8 Envelopes • Research Books
• Web-Profiles
• Standard • Printed Pitches
• Rationalle &
letterhead
• Contracts & Le- Guidelines
• Thank You gal Documents
• Invoices &
Cards
• Signage Financial
• TM Currency statements
• Annual Reports
• Standard CD • “About”
• Mini-Case-
Cases Documentation
studies
• Client
Testimonials

500 hours of refinement &
tooling from senior designers.
The billing for that expertise
and alone would be $75,000

Universality. Flexibility. Proven Appeal.
Appropriate Concept. Huge Base.
+
Diversity.
Unique Structure.
Additional Touchpoints.

Bravely
Branding
Better-
ment

...could this get any better?

Questions
Quicken
Quality

Strip out the politics.
Forget creating definitions.
Illicit great behaviour.

Q
Would you be proud to tell
tell your grandkids
your grandkids? you did
this?

Q
Are you feeling good about
Would you be proud to tell
how grandkids?
your many people this will
help?

Q
Is there more proud to
Would you bethan one tell
bottom line being
your grandkids? met here?

Allow folks to define betterment for themselves by making
sure they have tools to remind them of what’s worth doing.

Questions
Quicken
Quality

The last section? say it aint so!!!

Faster,
Farther,
Funner

Nobody wants to measure stuff.
It’s not fun. But we need it to fix things
and to brag later.
So, lets just make sure it’s easy and all in
one spot.

BONUS SECTION!! YESS!!!!!

People,
People
& People.

Be striving for Be willing to
Use design
make new
thinking in Betterment.
rules.
their work.

Recap.

1 2 3
Awareness Funding Branding
decentralize it free for digital build on a good thing
recentralize it fee for physical use “container/content”
lead by example big fee for particpation evolve throughout year
The first is simple Digital strat- The first part is done. We’re all There’s been work done already on
egy executed by a large group of doing it already. this and it’s dead on appropriate
people. and proven.
The second part is an organiza-
The second is a traditional body of tional challenge to create physical The evolution of this work will be
work and ideas if it were computa- embodyments of the digital con- in clever computational messag-
tionally generated. tent and bill for it. This takes some ing and aggregate presentation of
effort, but works well with engag- values, skills, and body of work.
The third, is more tricky. We need ing and awareness.
to run a few collaborative projects
under The Movement name and Last one is simple. You want to be
budget that show by example a part of this? It costs money.
what our values are, and by their
very nature touch many appropri-
ate organizations to raise aware-
ness.

4 5 6
Betterment Measurement People
let people judge multiple metrics design thinkers
give them tools one collection point striving for betterment
strip out finger pointing use for mid-term decisions making new rules
We can’t point fingers here. If it We’re going to have to measure Simple. If you’d say you use design
can be accepted that people can more than one thing and it’s gotta thinking in your work. If you’re
be primed into defining better- be all measured in one place. striving for betterment through
ment themselves, we can skip def- People don’t have time to be using your work, and you are comfort-
initions and jump to elicitations. 5 different systems and already able playing by a new set of rules
don’t enjoy measurement. and fixing them when they’re bro-
ken, you’re in.
We need the info, so we need to
do it.

Thanks!
Pitch Prepared by Alan Smith
for THE MOVEMENT Pitch-off event,
Thursday, January 15th, 2009