Liberty Investor Day
October 10, 2013
The guidance contained herein is based upon a number of assumptions and estimates that, while considered reasonable by
us ...
The following factors, among others, could cause actual results to differ materially from the anticipated results or other...
Competitive Strengths
• Focused on delivering audio entertainment and in-
car services
• Superior content
• Long-term agre...
SiriusXM’s Superior Content is a
Significant Competitive Advantage
Commercial-Free Music
Live Coverage of Major Sports
The...
Radio Revenue:
Growing Quickly and Outperforming Listening Share
Revenue
2001
Revenue
2012
Terrestrial
Radio: $18 b (100%)...
Paying Subscribers Select Digital Music Services (millions)
~6
~2.5
~1
NOTE: SiriusXM as of 2Q13. Pandora as of 4/30/13. T...
Clear
Channel
$12.91/
Listener
Based on 2012 Revenue
SiriusXM
$142.34/
Subscriber
Pandora
$6.51/
Active User
Source: Based...
Ending Subscribers
Continuing Growth Delivers
Record Number of Subscribers (millions)
2009 2010 2011 2012 2Q13
2013E
18.8 ...
2009 2010
2011
2012
2013E
$2.5 $2.8 $3.0 $3.4 >$3.7
Multi-Year Revenue Growth ($ billions)
Strong Adj. EBITDA Growth ($ millions)
2009 2010
2011
2012
2013E
$463 $626 $731
$920
~$1,140
Operational Leverage
Drives Adjusted EBITDA Margins
Contribution margin of approximately 70%
Adjusted EBITDA Margins
2008 ...
Media Businesses EBITDA Margins
2012 EBITDA Margins
Reflects SiriusXM’s Adjusted EBITDA and 2013 projections; Source for o...
Significant FCF Growth ($ millions)
2009 2010 2011 2012 2013E
$185 $210 $416
$709 ~ $915
Share Shrink Will Boost FCF per Share Growth
2010
2011
2012
2013E
$0.03
$0.06 $0.10 ~$0.14
Media Businesses FCF as a % of EBITDA
n/a 5%
23% 31% 31% 36%
46%
77%
2012 FCF / EBITDA
Reflects SiriusXM’s FCF/Adjusted EB...
Source: Based on external industry estimates of 2007-17 new vehicle automotive sales. Represents factory and port installs...
0
20
40
60
80
100
120
2009 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E
SiriusXM-Enabled Vehicles Increasing Dramati...
Pre-Owned Vehicle Market
•Used car market nearly 3x the size of the new car
market
•OEM revenue sharing aligns interests
•...
Next Generation of Connected Vehicle
SiriusXM’s service delivery via its satellite network and
wireless networks cannot be...
• Agero is a leading provider of innovative telematics
services
- Safety, security and convenience
• Telematics and connec...
2013 Outlook
2013 guidance:
•Revenue of over $3.7 billion
•Adjusted EBITDA of approximately $1.14 billion
•Free cash flow ...
Conservative Total Leverage (Debt/Adj. EBITDA)
2009 2010 2011 2012
Target
5.1x
4.1x
2.7x ~3.5x
6.7x
Capital Return Program
• New $2 billion common stock repurchase
authorization, bringing total authorization to $4
billion
...
Free Cash Flow Per Share Drivers
+ Subscriber Growth
+ Revenue Growth
+ Expanding EBITDA Margins
+ Cash Savings from NOL U...
Appendix:
Key Operating Metrics and Reconciliation
Key Operating Metrics Since Merger
2008 2009 2010 2011 2012
Subscribers 19.0 m 18.8 m 20.2 m 21.9 m 23.9 m
Net Adds 1.7 m ...
Reconciliation for SiriusXM
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 FY2008 FY2009 ...
Reconciliation for SiriusXM
Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 FY2008 FY2009 ...
Reconciliation for SiriusXM
Unaudited
For the Years Ended December 31,
2012 2011 2010 2009
Cash Flow information
Net cash ...
Sirius xm liberty10.10.13finalpdf
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Sirius xm liberty10.10.13finalpdf

  1. 1. Liberty Investor Day October 10, 2013
  2. 2. The guidance contained herein is based upon a number of assumptions and estimates that, while considered reasonable by us when taken as a whole, is inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are beyond our control. In addition, the guidance is based upon specific assumptions with respect to future business conditions, some or all of which will change. The guidance, like any forecast, is necessarily speculative in nature and it can be expected that the assumptions upon which the guidance is based will not prove to be valid or will vary from actual results. Actual results will vary from the guidance and the variations may be material. Consequently, the guidance should not be regarded as a representation by us or any other person that the subscribers, revenue, and/or adjusted EBITDA will actually be achieved. You are cautioned not to place undue reliance on this information. This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “believe,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results may differ materially from the results anticipated in these forward-looking statements Disclaimer on Forward-Looking Statements
  3. 3. The following factors, among others, could cause actual results to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: • we face substantial competition and that competition is likely to increase over time; • our business depends in large part upon automakers; • general economic conditions can affect our business; • failure of our satellites would significantly damage our business; • our ability to attract and retain subscribers at a profitable level in the future is uncertain; • royalties for music rights have increased and may continue to do so in the future; • our business could be adversely affected if we fail to attract and retain qualified executive officers; • the unfavorable outcome of pending or future litigation could have a material adverse effect; • we may not realize the benefits of acquisitions or other strategic initiatives, including the acquisition of Agero’s connected vehicle business; • rapid technological and industry changes could adversely impact our services; • failure of third parties to perform could adversely affect our business; • changes in consumer protection laws and their enforcement could damage our business; • failure to comply with FCC requirements could damage our business; • other existing or future government laws and regulations could harm our business; • interruption or failure of our information technology and communication systems could negatively impact our results and brand; • if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions or private litigation and our reputation could suffer; • we may from time to time modify our business plan, and these changes could adversely affect us and our financial condition; • our indebtedness could adversely affect our operations and could limit our ability to react to changes in the economy or our industry; • our broadcast studios, terrestrial repeater networks, satellite uplink facilities or other ground facilities could be damaged by natural catastrophes or terrorist activities; • our principal stockholder has significant influence over our management and over actions requiring stockholder approval and its interests may differ from the interests of other holders of common stock; • we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; • our business may be impaired by third-party intellectual property rights. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our reports filed with or furnished to the SEC and available at the SEC’s Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as a result of developments occurring after the date of this communication. Disclaimer on Forward-Looking Statements
  4. 4. Competitive Strengths • Focused on delivering audio entertainment and in- car services • Superior content • Long-term agreements with OEMs and factory- installed in two thirds of new cars • Subscription model with consistent and predictable cash flows • Approximately $7 billion of gross NOLs
  5. 5. SiriusXM’s Superior Content is a Significant Competitive Advantage Commercial-Free Music Live Coverage of Major Sports The Best in News, Talk and Entertainment
  6. 6. Radio Revenue: Growing Quickly and Outperforming Listening Share Revenue 2001 Revenue 2012 Terrestrial Radio: $18 b (100%) $15.3 b (76%) 12,000 stations; ad based; many companies Satellite Radio: nil $3.4b (17%) ONE company; subscription model IP Radio: nil >$1.5 b (7%) Hundreds of services; more coming; ad based TOTAL $18.0 billion $20.2 billion Source: Analyst estimates and industry reports
  7. 7. Paying Subscribers Select Digital Music Services (millions) ~6 ~2.5 ~1 NOTE: SiriusXM as of 2Q13. Pandora as of 4/30/13. Total Spotify subscribers numbers are global as of 3/31/13. Rhapsody SiriusXM Pandora Spotify 25.1
  8. 8. Clear Channel $12.91/ Listener Based on 2012 Revenue SiriusXM $142.34/ Subscriber Pandora $6.51/ Active User Source: Based on company filings SiriusXM’s Superior Revenue Model
  9. 9. Ending Subscribers Continuing Growth Delivers Record Number of Subscribers (millions) 2009 2010 2011 2012 2Q13 2013E 18.8 20.2 21.9 23.9 25.1 ~25.4
  10. 10. 2009 2010 2011 2012 2013E $2.5 $2.8 $3.0 $3.4 >$3.7 Multi-Year Revenue Growth ($ billions)
  11. 11. Strong Adj. EBITDA Growth ($ millions) 2009 2010 2011 2012 2013E $463 $626 $731 $920 ~$1,140
  12. 12. Operational Leverage Drives Adjusted EBITDA Margins Contribution margin of approximately 70% Adjusted EBITDA Margins 2008 2009 2010 2011 2012 2013E At Maturity (6%) 18% 22% 24% 27% 30% 40%+ EBITDA margin improves dramatically as we scale subscribers and revenue
  13. 13. Media Businesses EBITDA Margins 2012 EBITDA Margins Reflects SiriusXM’s Adjusted EBITDA and 2013 projections; Source for others: Bloomberg 3% 21% 25% 27% 27% 30% 32% 35% 37% 40%+
  14. 14. Significant FCF Growth ($ millions) 2009 2010 2011 2012 2013E $185 $210 $416 $709 ~ $915
  15. 15. Share Shrink Will Boost FCF per Share Growth 2010 2011 2012 2013E $0.03 $0.06 $0.10 ~$0.14
  16. 16. Media Businesses FCF as a % of EBITDA n/a 5% 23% 31% 31% 36% 46% 77% 2012 FCF / EBITDA Reflects SiriusXM’s FCF/Adjusted EBITDA; Source for others: Bloomberg
  17. 17. Source: Based on external industry estimates of 2007-17 new vehicle automotive sales. Represents factory and port installs only. New Auto Sales Trends (millions) 33% 46% 56% 63% 67% 67% 69% 16.1 13.2 10.4 11.6 12.7 14.5 15.5 16.1 16.3 16.3 16.3 Penetration Rate Total Auto Sales
  18. 18. 0 20 40 60 80 100 120 2009 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E SiriusXM-Enabled Vehicles Increasing Dramatically (millions) Source: Company estimates based on external industry estimates of 2013-18 new vehicle automotive sales
  19. 19. Pre-Owned Vehicle Market •Used car market nearly 3x the size of the new car market •OEM revenue sharing aligns interests •Expecting approximately 1.5 million gross activations in 2013 from used cars
  20. 20. Next Generation of Connected Vehicle SiriusXM’s service delivery via its satellite network and wireless networks cannot be matched by IP-only competitors • New potential revenue streams - e.g. Nissan telematics services • Strengthens OEM relationships • Potential for personalized services, next-generation audio offerings and more seamless sat/IP streaming • Agero acquisition: closing anticipated in Q4’13
  21. 21. • Agero is a leading provider of innovative telematics services - Safety, security and convenience • Telematics and connected vehicle solutions are expected to be key elements in the auto industry future • Captures significant growth opportunities in connected vehicle services • Establishes SiriusXM as a key strategic player in the connected car architecture Agero Accelerates Connected Vehicle Strategy
  22. 22. 2013 Outlook 2013 guidance: •Revenue of over $3.7 billion •Adjusted EBITDA of approximately $1.14 billion •Free cash flow of approximately $915 million •Self-pay net subscriber additions of approximately 1.6 million •Total net subscriber additions of approximately 1.5 million
  23. 23. Conservative Total Leverage (Debt/Adj. EBITDA) 2009 2010 2011 2012 Target 5.1x 4.1x 2.7x ~3.5x 6.7x
  24. 24. Capital Return Program • New $2 billion common stock repurchase authorization, bringing total authorization to $4 billion • Commitment to repurchase $500 million of stock from Liberty Media through 2Q14 • Approximately, 477 million shares repurchased through September 30, 2013 for $1.6 billion - Special cash dividend totaling $327 million paid in 2012
  25. 25. Free Cash Flow Per Share Drivers + Subscriber Growth + Revenue Growth + Expanding EBITDA Margins + Cash Savings from NOL Use + Stock Buybacks = Free Cash Flow Per Share Growth
  26. 26. Appendix: Key Operating Metrics and Reconciliation
  27. 27. Key Operating Metrics Since Merger 2008 2009 2010 2011 2012 Subscribers 19.0 m 18.8 m 20.2 m 21.9 m 23.9 m Net Adds 1.7 m (.2) m 1.4 m 1.7 m 2.0 m Self-pay Net Adds 1.7 m .2 m 1.0 m 1.2 m 1.7 m Self-pay Churn 1.8% 2.0% 1.9% 1.9% 1.9% Conversion Rate 48% 45% 46% 45% 45% SAC $74 $63 $59 $55 $54 ARPU $10.56 $10.95 $11.73 $11.58 $12.00 Revenue $1.66 b $2.47 b $2.82 b $3.01 b $3.40 b Adj. EBITDA ($136) $463 m $626 m $731 m $920 m FCF ($552) $185 m $210 m $416 m $709 m 2008 figures are adjusted for the merger of Sirius and XM
  28. 28. Reconciliation for SiriusXM Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 FY2008 FY2009 FY2010 FY 2011 FY 2012 As Reported Total Revenue 723,839 744,397 762,550 783,738 804,722 837,543 867,360 892,415 897,398 940,110 1,663,992 2,472,638 2,816,992 3,014,524 3,402,040 Predecessor Financial Information - - - - - - - - - - 731,194 - - - - Purchase Price Accounting Adjustments 3,722 2,938 2,292 1,958 1,880 1,867 1,854 1,880 1,813 1,813 41,554 54,065 21,906 10,910 7,479 Adjusted Total Revenue 727,561 747,335 764,842 785,696 806,602 839,410 869,214 894,295 899,211 941,923 2,436,740 2,526,703 2,838,898 3,025,434 3,409,519 As Reported Total Operating Expenses 559,667 571,415 578,062 629,263 605,484 609,601 635,611 679,319 650,467 672,374 6,700,741 2,244,312 2,351,578 2,338,407 2,530,015 Predecessor Financial Information - - - - - - - - - - 961,663 - - - - Purchase Price Accounting Adjustments 67,972 68,623 68,878 71,785 74,024 73,423 73,049 68,781 68,409 69,479 (4,661,812) 240,891 261,832 277,258 289,278 Adjusted Total Operating Expenses 627,639 640,038 646,940 701,048 679,508 683,024 708,660 748,100 718,876 741,853 3,000,592 2,485,203 2,613,410 2,615,665 2,819,293 As Reported Income (Loss) from Operations 164,172 172,982 184,488 154,475 199,238 227,942 231,749 213,096 246,931 267,736 (5,036,749) 228,326 465,414 676,117 872,025 Predecessor Financial Information - - - - - - - - - - (230,469) - - - - Purchase Price Accounting Adjustments (64,250) (65,685) (66,586) (69,827) (72,144) (71,556) (71,195) (66,901) (66,596) (67,666) 4,703,366 (186,826) (239,926) (266,348) (281,799) Adjusted Income (Loss) from Operations 99,922 107,297 117,902 84,648 127,094 156,386 160,554 146,195 180,335 200,070 (563,852) 41,500 225,488 409,769 590,226 As Reported Depreciation and Amortization 68,400 67,062 65,403 67,015 66,117 66,793 66,571 66,814 67,018 67,415 203,752 309,450 273,691 267,880 266,295 Predecessor Financial Information - - - - - - - - - - 88,749 - - - - Adjusted Depreciation and Amortization 68,400 67,062 65,403 67,015 66,117 66,793 66,571 66,814 67,018 67,415 292,501 309,450 273,691 267,880 266,295 As Reported Share-based Payment Expense 12,856 10,735 13,983 15,614 14,951 13,917 17,492 17,462 14,518 15,494 87,405 73,981 60,437 53,188 63,822 Predecessor Financial Information - - - - - - - - - - 34,485 - - - - Purchase Price Accounting Adjustments 181 - - - - - - - - - 2,729 4,801 2,872 181 - Adjusted Share-based Payment Expense 13,037 10,735 13,983 15,614 14,951 13,917 17,492 17,462 14,518 15,494 124,619 78,782 63,309 53,369 63,822
  29. 29. Reconciliation for SiriusXM Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 FY2008 FY2009 FY2010 FY 2011 FY 2012 As Reported Restructuring, Impairments and Related Costs - - - - - - - - - - 10,434 32,807 63,800 - - Predecessor Financial Information - - - - - - - - - - - - - - - Purchase Price Accounting Adjustments - - - - - - - - - - - - - - - Adjusted Restructuring, Impairments and Related Costs - - - - - - - - - - 10,434 32,807 63,800 - - As Reported Impairment Goodwill - - - - - - - - - - 4,766,190 - - - - Predecessor Financial Information - - - - - - - - - - - - - - - Purchase Price Accounting Adjustments - - - - - - - - - - (4,766,190) - - - - Adjusted Impairment of Goodwill - - - - - - - - - - - - - - - Adjusted Total Operating Expenses 627,639 640,038 646,940 701,048 679,508 683,024 708,660 748,100 718,876 741,853 3,000,592 2,485,203 2,613,410 2,615,665 2,819,293 Less Adjusted: Depreciation and Amortization 68,400 67,062 65,403 67,015 66,117 66,793 66,571 66,814 67,018 67,415 292,501 309,450 273,691 267,880 266,295 Share-based Payment Expense 13,037 10,735 13,983 15,614 14,951 13,917 17,492 17,462 14,518 15,494 124,619 78,782 63,309 53,369 63,822 Restructuring, Impairments and Related Costs - - - - - - - - - - 10,434 32,807 63,800 - - Impairment of Goodwill - - - - - - - - - - - - - - - Adjusted Cash Operating Expenses 546,202 562,241 567,554 618,419 598,440 602,314 624,597 663,824 637,340 658,944 2,573,038 2,064,164 2,212,610 2,294,416 2,489,176 Adjusted Income (Loss) from Operations 99,922 107,297 117,902 84,648 127,094 156,386 160,554 146,195 180,335 200,070 (563,852) 41,500 225,488 409,769 590,226 Add back Adjusted: Depreciation and Amortization 68,400 67,062 65,403 67,015 66,117 66,793 66,571 66,814 67,018 67,415 292,501 309,450 273,691 267,880 266,295 Share-based Payment Expense 13,037 10,735 13,983 15,614 14,951 13,917 17,492 17,462 14,518 15,494 124,619 78,782 63,309 53,369 63,822 Restructuring, Impairments and Related Costs - - - - - - - - - - 10,434 32,807 63,800 - - Impairment of Goodwill - - - - - - - - - - - - - - - Adjusted EBITDA 181,359 185,094 197,288 167,277 208,162 237,096 244,617 230,471 261,871 282,979 (136,298) 462,539 626,288 731,018 920,343
  30. 30. Reconciliation for SiriusXM Unaudited For the Years Ended December 31, 2012 2011 2010 2009 Cash Flow information Net cash provided by operating activities $806,765 $543,630 $512,895 $433,830 Net cash used in investing activities $(97,319) $(127,888) $(302,414) $(248,511) Net cash used in financing activities $(962,491) $(228,443) $(7,279) $(182,276) Free Cash Flow Net cash provided by operating activities $806,765 $543,630 $512,895 $433,830 Additions to property and equipment (97,293) (137,429) (311,868) (248,511) Restricted and other investment activity (26) 9,541 9,454 -- Free cash flow $709,446 $415,742 $210,481 $185,319

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