Shiseido fy2011 1sthalf_presentation

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Shiseido fy2011 1sthalf_presentation

  1. 1. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 1 Results for the First Half of the Fiscal Year Ending March 2012 Outlook for the Fiscal Year Ending March 2012 2011-10-31 Hisayuki Suekawa President & CEO SHISEIDO Co., Ltd. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 2 First Half Results (Ended September 2011) Results YoY % Change Local Currency YoY Amount Difference from July Forecast Net Sales 336.2 +0.8% +4.0% +2.5 +0.2 Domestic 192.9 -3.0% -2.9% -6.0 -0.6 Overseas 143.3 +6.4% +14.2% +8.6 +0.8 Operating Income 21.5 -1.5% +7.1% -0.3 +3.5 Ordinary Income 21.8 +0.6% – +0.1 +3.8 Net Income 9.1 +20.6% – +1.6 +2.1 ‣ Overseas Sales Ratio 42.6% (+2.2 pp) ‣ Operating Margin 6.4% (-0.1 pp) ‣ Exchange Rate: 1 US$ = ¥82.1 (-10%) 1 Euro = ¥115.0 (-5%) 1 RMB = ¥12.5 (-6%) (billions of yen)
  2. 2. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 3 Sales by Reportable Segment (billions of yen) 11/9 Results 10/9 Results YoY % Change Local Currency% of Net Sales % of Net Sales Domestic Cosmetics 180.5 53.7% 187.4 56.2% -3.7% -3.7% Global Business 151.6 45.1% 141.4 42.4% +7.2% +14.7% Others 4.1 1.2% 4.8 1.4% -15.0% -15.0% Total 336.2 100% 333.6 100% +0.8% +4.0% Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 4 Domestic Cosmetics Sales: by Reportable Segment (billions of yen) % of Net Sales 187.4 19.5 7.3 160.5 22.8 44.7 93.1 10/9 Results 56.2% 5.9% 2.2% 48.1% 6.8% 13.4% 27.9% -3.7%-6.953.7%180.5 Domestic Cosmetics -13.5%-2.65.0%16.9Others +4.4%+0.32.3%7.6Healthcare* -2.8%-4.546.4%156.0Cosmetics +8.0%+1.87.3%24.6Toiletries -6.6%-3.012.4%41.7Self-Selection -3.7%-3.426.7%89.7Counseling % of Net Sales YoY % Change YoY Amount 11/9 Results HAKU melanofocus W *Starting current fiscal year, sales of In & On line, which had been included in “Healthcare” are included in “Counseling”, and figures for prior fiscal year have been retroactively restated.
  3. 3. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 5 Global Business Sales : by Reportable Segment 11/9 Results 10/9 Results YoY Amount YoY % Change Local Currency% of Net Sales % of Net Sales Cosmetics 131.2 39.0% 120.9 36.2% +10.3 +8.5% +16.4% Professional 20.4 6.1% 20.5 6.2% -0.2 -0.9% +5.1% Global Business 151.6 45.1% 141.4 42.4% +10.1 +7.2% +14.7% (billions of yen) ADENOVITAL SHISEIDO Future Solution LX Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 6 Sales by Geographic Segment +9.6%+3.6%+2.017.2%57.317.6%59.4Asia/Oceania 11/9 Results 10/9 Results YoY Amount YoY % Change Local Currency % of Net Sales % of Net Sales Japan 192.9 57.4% 198.9 59.6% -6.0 -3.0% -2.9% Americas 43.3 12.9% 39.1 11.7% +4.3 +10.9% +22.9% Europe 40.6 12.1% 38.3 11.5% +2.3 +5.9% +12.1% Overseas 143.3 42.6% 134.7 40.4% +8.6 +6.4% +14.2% Total 336.2 100% 333.6 100% +2.5 +0.8% +4.0% (billions of yen)
  4. 4. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 7 Outlook for FY 2011 Forecast YoY Change Local Currency Difference from July Forecast Net Sales 680.0 +1.4% +4% ±0 Domestic 381.0 -0.5% -0% -2.0 Overseas 299.0 +3.9% +10% +2.0 Operating Income 40.0 -10.0% – ±0 Ordinary Income 40.0 -10.1% – ±0 Net Income 21.0 +64.2% – ±0 -Overseas Sales Ratio 44.0% (+1.1 pp) -Operating Margin 5.9% (-0.7 pp) -Exchange Rate -Dividend 1 US$ = ¥80 1 Euro = ¥110 1 RMB = ¥12.5 (No change from previous forecast ) Interim: ¥25 Year-end: ¥25 (plan) (billions of yen) Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 8 価値の磨き直し 987654321121110987 20112010 987654321121110987 20112010 Sales Activities Marketing R&D Technology Innovation Store-Front Beauty Consultant Activities Shifting “Manpower “ and “Costs” to All Value Chain Far Fewer New Products to be Launched in Fiscal 2011 Strengthening the Domestic Cosmetic Business Narrowing Down Number of New Products 293 SKU → 140 SKU (48% of First half of FY2010 ) Enhancing Quality of All Activities Narrowing Down and Creating Really Strong New Items July 21, 2010 New Item Rouge Enamel Glamour January 21, 2011 No New Items Only new color tones were added. Rouge Enamel Glamour July 21, 2011 New Item Essence Glamorous Rouge Develop as the mainstay existing item (Cumulative Total) Enhancing Value
  5. 5. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 9 Enhancing Activities Summer Proposal Results of Activities (Year-on-Year Changes in Sales Volumes at Stores) Develop New Markets Toning Lotion Mist Lotion Foundation A Sensation of Coolness and Adhesion Firming, Cooling, and Adhesion Expanding Targets Enhancing the Communication of Value through Beauty Proposals for Living Comfortably during a Hot Summer Strengthening the Domestic Cosmetic Business Foundation Related toolToning lotion Maquillage Foundation SRI 80 100 120 140 160 180 Apr. May June July Aug. (%) 50 100 150 200 250 300 350 Apr. May June July Aug. (%) 80 90 100 110 120 130 Apr. May June July Aug. (%) Counseling Foundation Total Elixir Superieur + White Toning lotion Shiseido Patting Sponge Shiseido Carmine Lotion Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 10 New Cosmetic Sales Store Business Model Direct Marketing by Platform Participant Companies including SHISEIDO Services Offered by Existing Brick-and-Mortar Stores Beauty Platform Dedicated to Health and Beauty
  6. 6. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 11 Sustainable Growth in the Chinese Market Bolstering the Prestige Market in China: Restoration of the Department Store Channel Expansion of Sustainable Growth Potential in the Specialty Store Channel Global Brand AUPRES clé de peau BEAUTÉ Pure & Mild URARA dicila Maximizing the sought-after image The highest end premium line, Future Solution LX, launched in September, 2011 The Time Lock Series, the mainstay line, renewed in the autumn of 2011 Getting customers to feel the joy of becoming beautiful through high-quality service Emphasizing its plant origin and increasing the number of customers who prefer natural products Providing the best brand to the most affluent people Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 12 Bare Escentuals Launched a new line, READY for North American market, and conducted a large scale campaign in September 2011 Enhancement of Business in North America and Improvement of Brand Equity Entrance into Untapped Markets Mainly in Asia Planning to introduce skincare products dedicated to Asian market in Japan in spring 2012 Started to sell products in department stores in Hong Kong in October 2011 via Shiseido sales subsidiary Launched skincare line for North American market in February 2011.
  7. 7. Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 13 Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 1313 This moment. This life. Beautifully Copyright©2011 Shiseido Co., Ltd. All Rights Reserved. No reproduction without permission. 14 Supplemental Data (billions of yen) YoY % Change YoY Amount Change YoY % Change YoY Amount Change 20.6 7.1 5.5 8.6 14.1 3.5 8.3 11.8 10/9 (Results) +4.7 +0.8 +1.2 +0.1 +1.3 +8.5 +2.8 +11.3 +11%42.747.5+2%+0.521.0Advertising Expenses +6%14.515.3-1%-0.17.0R&D Expenses +10%12.113.3+20%+1.16.6Intangible Assets etc. +1%17.417.5-2%-0.18.5Property Plant and Equipment +4%29.530.8+7%+1.015.1Depreciations +105%8.116.6+36%+1.34.8Intangible Assets etc. +15%19.121.9+26%+2.110.4Property Plant and Equipment +41%27.238.5+29%+3.415.2Investment in Plant and Equipment etc. * 11/3(Results)12/3 (Estimate) 11/9 (Results) • *Capital Investment. Investment in Property plant and equipment, Long-term Prepaid Expenses and Intangible asset excluding goodwill and trademarks, etc.

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