Your SlideShare is downloading. ×
0
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Mixi fy2013 q1-1
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mixi fy2013 q1-1

161

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
161
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. FY2012 First-Quarter Earnings Result Briefing Session (April 1st 2012 – June 30st 2012) mixi Inc. http://mixi.co.jp TSE Mothers 2121The opinions and predictions provided in this document are based on the Company’s assessment at the time of preparation and no guarantee is provided in relation to the accuracy of the information contained herein. Please note that actual results and outcomes may differ from those described herein due to changes in a variety of factors
  • 2. Profit/LossSales: +18.5% YoY due mainly to increase in charging revenues.Operating profit: +162.5% YoY as revenues rose. Unit:JPY mn FY2012/1Q FY2011/1Q YoY change (%) Sales 3,539 2,986 18.5%  Cost of sales 984 1,014 ▲3.0% Gross profit on sales 2,554 1,971 29.6%  SG&A expenses 1,665 1,632 2.0% Operating profit 889 338 162.5% Ordinary profit 871 279 212.2% Net profit 562 147 282.4% Copyright (C) mixi, Inc. All rights reserved. 2
  • 3. Sales trend (Quarterly)Revenues from charges grew robustly.Smartphone ads showed healthy growth, but feature phone ads declined. Unit:JPY mn 4,000 ! 3,000 ! 1,808 ! 1,426 ! 2,091 ! 2,628 ! 2,487 ! Advertising! 2,000 ! 2,052 ! 2,373 ! 2,245 ! 2,012 ! Charges! 2,346 ! Find Job!! 2,199 ! 1,942 ! 2,034 ! Others! 1,702 ! 1,857 ! 1,000 ! 1,097 ! 845 ! 755 ! 805 ! 611 ! 724 ! 508 ! 570 ! 233 ! 234 ! 244 ! 170 ! 182 ! 191 ! 198 ! 218 ! 237 ! 256 ! 266 ! 239 ! 130 ! 135 ! 124 ! 159 ! 28 ! 0! 2! 16 ! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! FY2009! FY2010! FY2011! FY2012!* From the subject fiscal year, the accounting standards for advertising sales was changed from gross sales basis to a net sales basis Copyright (C) mixi, Inc. All rights reserved. 3
  • 4. Breakdown of Advertising sales (Quarterly)Smartphone ads showed healthy growth, but feature phone ads declined. Unit:JPY mn 3,000 ! 2,628 ! 2,487 ! 2,500 ! 2,346 ! 2,373 ! 2,199 ! 2,245 ! 2,034 ! 2,012 ! 2,052 ! 2,091 ! 1,942 ! 2,000 ! 1,808 ! SP ads! 1,500 ! 1,426 ! FP ads! PC ads! 1,000 ! Other ads! 系列1! 500 ! 0! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! FY2009! FY2010! FY2011! FY2012!*SP ads = smartphone ads, FP ads = feature phone ads. We are now using the term FP ads for what we previously called MB (mobile) ads. Copyright (C) mixi, Inc. All rights reserved. 4
  • 5. Advertising topics:Enrichment of Smartphone adsWe continue to fine-tune our smartphone advertising menu.Number of advertisers continues to show healthy growth. Smartphone ad sales <Ordinary menu> <Social expanded ads> e.g., Intel Unit:JPY mn 200 Home panel Homeview panel Expand 150 100 50 0 FY2011/1Q 2Q 3Q 4Q FY2012/1Q Copyright (C) mixi, Inc. All rights reserved. 5
  • 6. Breakdown of Charges (Quarterly)Robust growth in charges of applications, particularly games. Unit:JPY mn 2,000 ! 1,857 ! 1,800 ! 1,702 ! 1,600 ! 1,400 ! 1,200 ! 1,097 ! 1,000 ! App charges! 845 ! 805 ! Premium! 800 ! 724 ! 755 ! 611 ! Other charges! 570 ! 600 ! 508 ! 系列1! 400 ! 233 ! 234 ! 244 ! 200 ! 0! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! FY2009! FY2010! FY2011! FY2012! Copyright (C) mixi, Inc. All rights reserved. 6
  • 7. Charges topics:Growing range of smartphone appsNumber of mixi Game titles available for smartphones increasing.Paying UU grew robustly. Number of smartphone app titles Paying UU from Smartphone (mixi Touch) Based on September 2011 = 100 600 700 525 400 350 200 175 0 0 Sep Oct Nov Dec Jan-12 Feb Mar Apr May Jun Sep Oct Nov Dec Jan-12 Feb Mar Apr May Jun Copyright (C) mixi, Inc. All rights reserved. 7
  • 8. Increase/decrease factors for sales Waterfall diagram (YoY change) Unit:JPY mn 5,000 4,500 165 556 4,000 133 1,183 106 3,500 3,000 3,539 2,986 2,500 FY11 1Q Increase in smartphone Others FY12 1Q Decline in PC featurephone revenues advertising Increased advertising sales sales Decline in sales of Appli ads Copyright (C) mixi, Inc. All rights reserved. 8
  • 9. Increased/decreased factors for sales Waterfall diagram (QoQ change) Unir:JPY mn 5,000 4,500 4,000 92 140 287 55 166 3,500 3,805 3,000 3,539 2,500 FY11 4Q sales Appli revenues smartphone Decline in PC Others FY12 1Q sales featurephone advertising Increased advertising Decline in Increase in sales of ads Copyright (C) mixi, Inc. All rights reserved. 9
  • 10. Cost of Sales (Quarterly) Unit:JPY mn 1,400## 1,200## 1,000## 800## 600## 400## 200## 0## 1Q# 2Q# 3Q# 4Q# 1Q# 2Q# 3Q# 4Q# 1Q# 2Q# 3Q# 4Q# 1Q# FY2009# FY2010# FY2011# FY2012# Others# 127## 135## 200## 196## 169## 227## 195## 247## 230## 229## 263## 289## 253## Ad#program#expenses# >## >## 302## 449## 328## 276## 279## 222## 184## 157## 169## 144## 82## Content#procurement#expenses# 110## 105## 107## 132## 82## 83## 83## 139## 84## 79## 69## 66## 44## Personnel#expenses#for#development# 130## 134## 134## 140## 146## 156## 179## 197## 220## 235## 288## 308## 330## DepreciaHon## 84## 86## 102## 110## 80## 92## 104## 115## 94## 107## 114## 115## 74## Rental#charges# 169## 167## 160## 181## 176## 177## 191## 196## 200## 213## 213## 198## 199## Copyright (C) mixi, Inc. All rights reserved. 10
  • 11. Selling,general and administrative expense (Quarterly) Unit:JPY mn 2,000 ! 1,800 ! 1,600 ! 1,400 ! 1,200 ! 1,000 ! 800 ! 600 ! 400 ! 200 ! 0! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! 2Q! 3Q! 4Q! 1Q! FY2009! FY2010! FY2011! FY2012! Others! 146 ! 131 ! 176 ! 194 ! 181 ! 224 ! 330 ! 371 ! 409 ! 419 ! 431 ! 430 ! 298 ! Settlement fees! 29 ! 30 ! 34 ! 120 ! 148 ! 146 ! 208 ! 215 ! 196 ! 196 ! 298 ! 407 ! 414 ! Rents on properties! 131 ! 119 ! 107 ! 103 ! 93 ! 94 ! 93 ! 223 ! 133 ! 130 ! 130 ! 132 ! 137 ! Outsourcing! 137 ! 125 ! 133 ! 163 ! 130 ! 215 ! 133 ! 150 ! 176 ! 201 ! 138 ! 164 ! 120 ! Advertising! 11 ! 4! 10 ! 606 ! 43 ! 275 ! 193 ! 352 ! 146 ! 7! 106 ! 64 ! 22 ! Personnel! 361 ! 369 ! 398 ! 421 ! 458 ! 454 ! 468 ! 497 ! 570 ! 604 ! 687 ! 674 ! 671 ! Copyright (C) mixi, Inc. All rights reserved. 11
  • 12. Earnings forecasts・2Q [1H] earnings forecast Sales:Progress in 1Q was in line with plan. We amend to lower our estimate of 2Q charges revenues, due mainly to new guidelines for social games. Operating profit:Big increase in 1Q reflects lower costs, as we internalized some operations to increase speed. In 2Q, we expect profit to fall because we project sales will fall.・FY2012 estimates We make no changes to our estimates of sales or profit in 2H. We plan to execute a variety of measures and investments. Unit:JPY mn FY2012/1Q 2Q [1H] earnings forecast FY2012 estimate actual previous estimate revised estimate Unchanged Sales 3,539 7,000∼7,200 6,550∼6,750 14,500∼15,500 Operating 889 850∼950 1,200∼1,300 2,200∼2,800 profit Ordinary profit 871 850∼950 1,200∼1,300 2,200∼2,800 Net profit 562 500∼550 750∼800 1,300∼1,650 Copyright (C) mixi, Inc. All rights reserved. 12
  • 13. Our efforts to build our businessCopyright (C) mixi, Inc. All rights reserved. 13
  • 14. No. of mixi Users No. of Monthly Active Users (MAU): 14.53million (June 2012)Unit:million users 16.00 15.47 15.37 15.35 15.38 15.27 15.23 15.15 15.16 15.20 15.09 15.12 14.98 14.99 14.81 14.80 14.77 14.64 14.54 14.55 14.53 14.46 14.46 14.46 14.30 14.11 14.10 14.00 13.86 13.89 12.84 12.70 12.57 12.43 12.22 12.06 11.99 12.00 11.91 11.89 11.92 11.71 Apr Jul Oct Jan-10 Apr Jul Oct Jan-11 Apr Jul Oct Jan-12 Apr *Figures for Monthly Active Users is derived from company data. Copyright (C) mixi, Inc. All rights reserved. 14
  • 15. Smartphone Monthly Login Users Unit:million users Smartphone Monthly Login Users:7.88million(June 2012) 8.00 7.88 7.70 7.34 7.05 6.42 6.19 6.00 5.57 5.06 4.81 4.48 4.19 4.00 3.80 2.00 0 Jul Aug Sep Oct Nov Dec Jan-12 Feb Mar Apr May Jun *Figures for Smartphone Active Users is derived from company data. Copyright (C) mixi, Inc. All rights reserved. 15
  • 16. Growth in smartphone usersUnit:million users Growth in smartphones is fast, outpacing 2007-8 growth in feature phones. 12.00 Featurephone MAU(January 2007 – August 2010) Smartphone MAU(January 2010 – June 2012) 9.00 6.00 3.00 0 Jan-10 Mar May Jul Sep Nov Jan-11 Mar May Jul Sep Nov Jan-12 Mar May *Figures up to June 2011 for the number of monthly smartphone log-in users are mixi Touch (browser) users only. Copyright (C) mixi, Inc. All rights reserved. 16
  • 17. Our efforts to build our business Strengthening our user base Strengthening our business foundation Copyright (C) mixi, Inc. All rights reserved. 17
  • 18. Putting the users firstStrengthening our user base Introduction of unit system Strengthening our business foundation Copyright (C) mixi, Inc. All rights reserved. 18
  • 19. Users first:Product development based on user’s perspective Users are creating many different ways to use mixi. ・Users first: creating our services to reflect users’ request. Request Survey Interview Log AB test etc analysis ・Responding to user’s request input about each product. ・Providing UI/UX optimized for different kinds of users. Privacy settings Publicly disclosed range settings for   mixi voice, an area where many users had expressed their wishes to our support team. Copyright (C) mixi, Inc. All rights reserved. 19
  • 20. Unit system: speedy planning, development and operationImplementing unit system for all mixi functions. Product unit examples・Optimizing systems in all products to meet user needs.・Developing systems where small teams can exercise their own Voice Games Communityjudgment and take responsibility, for planning, development andoperation of services. Users Diary Pages News Product unit Planning Development Operation Messages Mall etc Responding to user input Copyright (C) mixi, Inc. All rights reserved. 20
  • 21. Pursuing profits by having each product unit work as a virtual company to deal directly with users Product unit teams Support functions Voice Games Community Advertising functions Users Diary Pages News System Message Mall etc functions Home unit teams Management ・Devices ・Feeds advancement ・Profiles ・Registration ・Search  functions ・Design ・etc e.g. Coordinating between product units for UI design. Copyright (C) mixi, Inc. All rights reserved. 21
  • 22. Strengthening our user base Advertising Strengthening our Otherbusiness foundation Charges Copyright (C) mixi, Inc. All rights reserved. 22
  • 23. Advertising : Developing advertising products that work well on smartphones“social expanded ads” “social ads”Making possible a rich advertising experience in a smartphone Diagnostic tie-ups that promote communication with friends.environment. Sony Marketing (Japan) Inc. Coca-Cola(Japan)Company,Limited “mello Yello”・Thanks to viral effects, surpassed 1 million times in itsfirst 24 hours.・10% click-through rate to client sites. Copyright (C) mixi, Inc. All rights reserved. 23
  • 24. Charges : expanding smartphone content, strengthening connections・Key game titles released in April-June. ・Added “Started” Feed on a native Android app. ・Added request notice received function on a native iOS app. “Sengoku BUETER Kai” “RAGNA BREAK” Klab Inc. CROOZ Inc. テキス “Sengoku Royal ENISHI” “Browser Sangokushi mobile” “Kamen rider Legend” DeNA Co., Ltd. MarvelousAQL Inc. NAMCO BANDAI Games Inc. Copyright (C) mixi, Inc. All rights reserved. 24
  • 25. Strengthening our user base Advertising Strengthening our Otherbusiness foundation Charges Copyright (C) mixi, Inc. All rights reserved. 25
  • 26. Creating new businessesTurning projects developed in-house into businesses ・Launched “Innovation Center” Project moves from its Fast turnaround, from idea to original department to the Three-month KPI, decision probe Innovation Center, for brief, whether to green-light intensive development New product Seeking out ideas in-house, Feasibility Department  Development moving quickly to study Subsidiary probe Two weeks – one month One month Two months∼ Copyright (C) mixi, Inc. All rights reserved. 26
  • 27. AppendixCopyright (C) mixi, Inc. All rights reserved. 27
  • 28. Company Overview Company name mixi, Inc. Establishment June 3, 1999 Capital 3.76 billion yen Location of main office Sumitomo Shibuya First Tower Building 7F, 1-2-20 Higashi, Shibuya-ku, Tokyo, 150-0011 CEO and Founder Kenji Kasahara Outside Director Tatsuya Aoyagi Director Akinori Harada Corporate Auditor Takako Kato Executive officers and directors Director Yasuhiro Ogino Corporate Auditor Takayuki Sato Outside Director Ichiya Nakamura Corporate Auditor Hiroyuki Wakamatsu Employees 494 (regular employee only) Total number of shares issued 155,106 shares Kenji Kasahara 55.11% MORGAN STANLEY & CO.LLC 3.31% Major Shareholders Japan Securities Finance Co.,Ltd 2.57% (As of March 31, 2012) Japan Trustee Services Bank, Ltd. (Trust account) 2.12% GOLDMAN, SACHS&CO. REG 1.66% * Besides the above, we own 5,800 shares of treasury stocks (3.74%) As of Jun 30,2012 Copyright (C) mixi, Inc. All rights reserved. 28
  • 29. Service OverviewSocial Networking Service (SNS) that allows users to manage a list of friends and acquaintances on a sitefor one-to-one communication and one-to-many communication (with registered friends, acquaintances,and other users )mixi Diary This service allows users to post diaries on mixi, enabling communication through diaries.Community Functionality for exchange of information within community concerning hobbies, other topics. Keyword-searchable.mixi Voice A communication tool that allows users to post “tweets” to easily convey their current status or thoughts to each other.(September 2009∼)mixi Games Functionality to promote communication among mixi users through games; users can play games with their own friends,(November 2011∼) or with any other mixi users.mixi Photo This service makes communication fun by allowing the sharing of photos with friends and acquaintances. Friends can also(June 2010∼) “like” or comment on photos, enhancing communication.mixi Pages Functionality for merchants, brands, artists to deliver information to the public; possible to share information through(August 2011∼) friends and others. Copyright (C) mixi, Inc. All rights reserved. 29
  • 30. User Attributes (Changed from Registered Users base to MAU baseArea Age 30%! Hokkaido 4.7% 20%! Overseas 2.0% Tohoku 10%! 5.5% 0%! Koshinetsu 15-17! 18-19! 20-24! 25-29! 30-34! 35-39! 40-44! 45-49! 50-! /Hokuriku Total users! 8.4%! 8.3%! 27.9%! 21.2%! 13.6%! 9.6%! 5.5%! 2.9%! 2.5%! 5.1% Chugoku Kanto /Shikoku 40.6% 6.1% Kinki Gender 17.7% Tokai 11.0% Total users! 46.6%! 53.4%! Kyushu /Okinawa M! F! 7.4% 0%! 25%! 50%! 75%! 100%! Copyright (C) mixi, Inc. All rights reserved. 30
  • 31. Page View Totals• Many users are switching from regular mobile phones to smartphones that have a large amount of data per page(On smartphones, certain uses through apps are not included in page view counts)• Shift to a more convenient user interface has made it more difficult to track page views. Unit:billion PV 35 ! 30 ! 25 ! 20 ! 15 ! 10 ! 5! 0! Jan-1 Jan-1 Jan-1 Apr! May! Jun! Jul! Aug! Sep! Oct! Nov! Dec! Feb! Mar! Apr! May! Jun! Jul! Aug! Sep! Oct! Nov! Dec! Feb! Mar! Apr! May! Jun! Jul! Aug! Sep! Oct! Nov! Dec! Feb! Mar! Apr! May! Jun! 0! 1! 2! PV (FP)! 10.49! 1.41! 0.99! 1.49! 1.93! 1.44! 2.23! 6.69! 2.48! 5.19! 3.87! 7.97! 5.08! 6.66! 4.27! 4.54! 4.21! 4.28! 6.12! 5.68! 4.47!24.0! 21.8! 25.0! 22.9! 24.1! 21.7! 20.9! 20.4! 19.1! 18.3! 18.1! 18.1! 17.0! 15.6! 15.5! 12.9! 12.4! 11.0! 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 PV (PC)! 3.97! 4.28! 4.07! 4.08! 4.09! 4.52! 5.49! 5.45! 5.13! 5.32! 4.79! 5.33! 4.95! 5.35! 4.89! 4.9! 4.62! 4.56! 4.51! 4.34! 4.1! 4.10! 3.80! 4.44! 3.92! 4.11! 3.72! 3.44! 3.38! 3.36! 3.37! 2.88! 2.82! 2.56! 2.33! 2.40! 2.18! 2.21! 2.02! PV (Touch)! 0! 0.26! 0.33! 0.4! 0.49! 0.6! 0.699! 0.9! 0.98! 1.07! 1.65! 1.77! 1.86! 1.40! 1.56! 1.78! 1.88! 1.97! 2.02! 2.18! 2.40! 2.40! 2.70! 2.70! 2.90! 2.70! Copyright (C) mixi, Inc. All rights reserved. 31
  • 32. Setting up a proper environment for social gamesWe have reworked our platform environment in keeping with guidelines from the Social Game PlatformCommittee. How we responded on our Social Game Platform Committee platform “Complete Gacha guidelines” “Complete precedents concerning Gacha etc” “Random pay content rule” Set new terms requesting alignment of app user “Guidelines for real money trade measures” environment on “mixi app guideline” “Guidelines for in-game displays” We plan to revise and update guidelines and rules as Scheduled to take effect September 1, 2012 necessary Copyright (C) mixi, Inc. All rights reserved. 32
  • 33. Our initiatives to keep mixi healthy Patrolling with both people and computers ・Unique oversight tools ・Bayesian Filter ・Patrol is at work 24 hours a day,365 days a year Establishing an environment with good circulation Educational efforts Zoning of young users ・Establishment of educational content ・Checking users who use mobile phone within the service filters ・Symposiums, lectures ・Limiting services to underage users Copyright (C) mixi, Inc. All rights reserved. 33
  • 34. Copyright (C) mixi, Inc. All rights reserved.

×