Blog101

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Dawn Friedman's introduction to blogging and blogs for Columbus Ohio's Fuse Factory.

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Blog101

  1. 1. Blogging 101 for creatives and entrepreneurs
  2. 2. An introduction to blogging Blog = Web Log What’s in Rebecca’s Pocket? www.RebeccaBlood.net
  3. 3. Follow Me Here www.FollowMeHere.com Unlike a list of quot;cool linksquot;, the links in a blog are quot;hotquot;, more timely and dated … Another maven describes a weblog as quot;kind of a continual tour, with a human guide whom you get to knowquot;.
  4. 4. Date
  5. 5. Date Title
  6. 6. Date Title Categories
  7. 7. Date Title Categories Comments
  8. 8. Rise of the Personal Journalists Livejournal.com   Diaryland.com  Xanga.com (all founded in 1999)
  9. 9. A couple of hotshot bloggers Dooce   Lileks
  10. 10. www.Dooce.com
  11. 11. Dooced Getting fired because of something that you  wrote in your weblog. quot;Blogger Heather B. Armstrong coined the phrase in 2002, after she was fired from her Web design job for writing about work and colleagues on her blog, Dooce.comquot; (Source: Yahoo.com) From UrbanDictionary.com 
  12. 12. www.Lileks.com/bleat
  13. 13. The Gallery of Regrettable Food
  14. 14. The Peculiar Art of Mr. Frahm
  15. 15. Please explain how our underwear can fall off when you're standing in the posture of the Colussus of Rhodes. … Celery is present. No leering man, though. In fact, she stands in a disembodied universe, a Magritte- like expanse of surreal oblivion beyond.
  16. 16. New software, New freedom Blogspot/Blogger   Six Apart: Moveable Type (Typepad)  Wordpress.org (Wordpress.com)
  17. 17. What makes a blog a blog? Dynamic Dialogue   ◦ Ever changing ◦ Comments ◦ Easily updated ◦ Trackbacks ◦ Reasons to revisit ◦ Site-to-site discussions
  18. 18. Anatomy of a Blog HEADER SIDEBA R CONTENT FOOTER
  19. 19. Getting started Why do you want to blog? 
  20. 20. Getting started Why do you want to blog?   Who do you want to read you?
  21. 21. Getting started Why do you want to blog?   Who do you want to read you?  How much control do you want over your design?
  22. 22. Getting started Why do you want to blog?   Who do you want to read you?  How much control do you want over your design?  How technically proficient are you?
  23. 23. The Basics Create content   Invite conversation
  24. 24. The Basics Create content   Invite conversation AND  Customize the look (themes)  Add functionality (plugins/widgets)
  25. 25. The Basics Create content   Invite conversation AND  Customize the look (themes)  Add functionality (plugins/widgets) EXAMPLES!! (get your pens ready)
  26. 26. RSS: Really Simple Syndication
  27. 27. Entry in RSS
  28. 28. Same entry on blog
  29. 29. Use a hosted service If you’re afraid of code   If you’re not sure if you’ll keep your blog up  If you don’t care about having lots of control  If you’re not interested in customization
  30. 30. Host your own If you want to be able to tweak your  software  If you’re not afraid of a little coding  If you like to figure things out yourself  If you want to customize your look and options
  31. 31. Host your own If you want to be able to tweak your  software  If you’re not afraid of a little coding  If you like to figure things out yourself  If you want to customize your look and options If you ARE afraid of coding, don’t want to  figure things out yourself but have some cash to spare and are willing to hire someone else to do the customization
  32. 32. Why I Love WordPress Open source 
  33. 33. Why I love WordPress Open source   Tons of themes
  34. 34. Why I love WordPress Open source   Tons of themes ◦ Magazine-style themes (going beyond blogging)
  35. 35. www.ProBlogger.com
  36. 36. Why I love WordPress Open source   Tons of themes  Tons of plugins
  37. 37. Get your blog house in order Have a plan   Execute your vision  Be flexible quot;How do I know what I think, until I see what I say?quot; ~E.M. Forster
  38. 38. Claim your online real estate Get your domain name   Choose your social networks  Facebook, Myspace, LinkedIn Explore Micro-blogging   Twitter, Plurk, Tumblr Network around your interests   LibraryThing, Flickr, Etsy
  39. 39. Get your blog out there Commenting   Add your blog url to your email sig  Links  Tie your networks together
  40. 40. Dawn’s Info Clips site:  ◦ www.DawnFriedman.com Blog:  ◦ www.ThisWomansWork.com

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