0
Retail Solutions measurable magic
Light and Multi sensorial Retail Solutions
Presented by Raluca Constantinescu
25th April...
Retail Solutions measurable magic
The new Retail has arrived
Applying technology through
Shopper Journey design
Answers to...
Retail Solutions measurable magic
“Over a recent five-year period during
which the S&P 500 was flat, a stock
portfolio of ...
Retail Solutions measurable magic
The new retail has
arrived: mobile and online are
changing the role of traditional
retai...
Retail Solutions measurable magic
5
Shopper experience is more than a nicely
designed store…
Retail Solutions measurable magic
6
Shopper experience is quite simply how shoppers
perceive every interaction with a stor...
Retail Solutions measurable magic
Retail Solutions measurable magic
8
Retail Solutions measurable magic
Retail Solutions measurable magic
Imagine what the
right technology
can do for your
retail!
2.
Retail Solutions measurable magic
Technology is
complex and can
go wrong,
Retail Solutions measurable magic
Retail Solutions measurable magic
.Merely placing
a screen with
unrelated
content
will not
heighten the
shopper
experience!
Retail Solutions measurable magic
1
Technology enabled shopper experience does not
‘just’ happen, it must be carefully scr...
Retail Solutions measurable magic
Philips retail solutions’
process and shopper
journey design, help you
successfully impl...
Retail Solutions measurable magic
Retail solutions’ process
IMMERSE EXPLORE DESIGN DELIVER SUPPORT
Deep dive for
shopper i...
Retail Solutions measurable magic
Shopper journey design,
Retail Solutions measurable magic
Philips offers measurable, multi
sensorial, in-store experiences
through interaction des...
Retail Solutions measurable magic
The key retail
challenges and
the Philips’ solutions
that answer them
3.
1. Stay ahead o...
Retail Solutions measurable magic
Manageability of retail
solutions, help you differentiate
by scheduling fresh content an...
Retail Solutions measurable magic
Create stopping
power with
dynamic
lighting at Schiphol
Airport Retail
1. Stay ahead of ...
Retail Solutions measurable magic
Create stopping power with
dynamic lighting at SAR
1. Stay ahead of competition
Retail Solutions measurable magic
Best Deals of Europe
Diageo British Summer
Spring is in the Air
Varied scheduled campaig...
Retail Solutions measurable magic
Results:
12% increased traffic
and 10% increase in
store sales.
Store cove campaign pay
...
Retail Solutions measurable magic
Interactive and Multi
sensorial solutions will make
your shoppers feel that the store
re...
Retail Solutions measurable magic
2. Surprise & trigger curiosity
Dutch heritage
themed design
powered by
solutions
respon...
Retail Solutions measurable magic
Retail Solutions measurable magic
Using your store
as medium, will
increase attraction
3. Get more people in the store
Retail Solutions measurable magic
3. Get more people in the store
Philips AmbiScene
solution bathes the
Prada Dalian, Chin...
Retail Solutions measurable magic
By compelling
shopper journey
design, any time
spend will feel like a
shopping adventure...
Retail Solutions measurable magic
4. Make shoppers stay longer
This humidor attracts
shoppers with a story
of how tobacco ...
Retail Solutions measurable magic
Retail Solutions measurable magic
Interactivity
design can target
multiple retail
objectives including
shopper activation
...
Retail Solutions measurable magic
5.Increase conversion
With input of their
personal style,
guidance to the
product shelf
...
Retail Solutions measurable magic
Integrated Measurements
prove our impact on Retail,
your ROI and provide insights
for po...
Retail Solutions measurable magic
Product Popularity quadrant
Product A Product B Product C Product D Product DProduct DPr...
Retail Solutions measurable magic
Store density maps
Density maps can
generate
valuable insights
on general
shopper flow a...
Retail Solutions measurable magic
Retail Solutions measurable magic
Compelling retail design
Manageable technology
Measureable results
to help you build the...
Retail Solutions measurable magic
Questions?
Raluca.Constantinescu@philips.com
+31 6 12272447
5.
41
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Transcript of "Philips @ Retail Detail Shopper Experience Marketing"

  1. 1. Retail Solutions measurable magic Light and Multi sensorial Retail Solutions Presented by Raluca Constantinescu 25th April 2013
  2. 2. Retail Solutions measurable magic The new Retail has arrived Applying technology through Shopper Journey design Answers to the current key retail challenges Our Impact on retail Conclusion and Questions 1 2 3 4 5 Agenda
  3. 3. Retail Solutions measurable magic “Over a recent five-year period during which the S&P 500 was flat, a stock portfolio of shopper experience leaders grew 22%.” 3 Source: Outside In, Harley Manning and Kerry Bodine, 2012
  4. 4. Retail Solutions measurable magic The new retail has arrived: mobile and online are changing the role of traditional retail. An outstanding shopper experience is the answer. 1.
  5. 5. Retail Solutions measurable magic 5 Shopper experience is more than a nicely designed store…
  6. 6. Retail Solutions measurable magic 6 Shopper experience is quite simply how shoppers perceive every interaction with a store…
  7. 7. Retail Solutions measurable magic
  8. 8. Retail Solutions measurable magic 8
  9. 9. Retail Solutions measurable magic
  10. 10. Retail Solutions measurable magic Imagine what the right technology can do for your retail! 2.
  11. 11. Retail Solutions measurable magic Technology is complex and can go wrong,
  12. 12. Retail Solutions measurable magic
  13. 13. Retail Solutions measurable magic .Merely placing a screen with unrelated content will not heighten the shopper experience!
  14. 14. Retail Solutions measurable magic 1 Technology enabled shopper experience does not ‘just’ happen, it must be carefully scripted and directed…
  15. 15. Retail Solutions measurable magic Philips retail solutions’ process and shopper journey design, help you successfully implement technology in your retail
  16. 16. Retail Solutions measurable magic Retail solutions’ process IMMERSE EXPLORE DESIGN DELIVER SUPPORT Deep dive for shopper insights Identify opportunities and develop digital strategy Interaction design and system definition Hardware & software implementation Manage, measure and service SUPPORTEXECUTIONSTRATEGY Current Customer Journey New Customer Journey Solution description Implemented solution Experience manager
  17. 17. Retail Solutions measurable magic Shopper journey design,
  18. 18. Retail Solutions measurable magic Philips offers measurable, multi sensorial, in-store experiences through interaction design, lighting solutions and smart use of offline and online technologies.
  19. 19. Retail Solutions measurable magic The key retail challenges and the Philips’ solutions that answer them 3. 1. Stay ahead of competition 2. Surprise and trigger curiosity 3. Get more people in the store 4. Make shoppers stay longer 5. Increase conversion
  20. 20. Retail Solutions measurable magic Manageability of retail solutions, help you differentiate by scheduling fresh content and new experiences at the push of a button. 1. Stay ahead of competition
  21. 21. Retail Solutions measurable magic Create stopping power with dynamic lighting at Schiphol Airport Retail 1. Stay ahead of competition
  22. 22. Retail Solutions measurable magic Create stopping power with dynamic lighting at SAR 1. Stay ahead of competition
  23. 23. Retail Solutions measurable magic Best Deals of Europe Diageo British Summer Spring is in the Air Varied scheduled campaign content for the store cove: 1. Stay ahead of competition
  24. 24. Retail Solutions measurable magic Results: 12% increased traffic and 10% increase in store sales. Store cove campaign pay back period is 4 weeks 1. Stay ahead of competition
  25. 25. Retail Solutions measurable magic Interactive and Multi sensorial solutions will make your shoppers feel that the store responds to them. 2. Surprise & trigger curiosity
  26. 26. Retail Solutions measurable magic 2. Surprise & trigger curiosity Dutch heritage themed design powered by solutions responding to the presence of shoppers through a combination of sensors, dynamic lighting, imagery and soundscapes.
  27. 27. Retail Solutions measurable magic
  28. 28. Retail Solutions measurable magic Using your store as medium, will increase attraction 3. Get more people in the store
  29. 29. Retail Solutions measurable magic 3. Get more people in the store Philips AmbiScene solution bathes the Prada Dalian, China store exterior in colorful, dynamic light and illuminates products and pathways effectively
  30. 30. Retail Solutions measurable magic By compelling shopper journey design, any time spend will feel like a shopping adventure 4. Make shoppers stay longer
  31. 31. Retail Solutions measurable magic 4. Make shoppers stay longer This humidor attracts shoppers with a story of how tobacco is grown and produced and then invites them to go inside to see and smell the cigars. Dwell time increased 200% with the Cuba soundscape switched on.
  32. 32. Retail Solutions measurable magic
  33. 33. Retail Solutions measurable magic Interactivity design can target multiple retail objectives including shopper activation 5.Increase conversion
  34. 34. Retail Solutions measurable magic 5.Increase conversion With input of their personal style, guidance to the product shelf allows the shopper to select the right product. Increasing turnover of male grooming category by 45%.
  35. 35. Retail Solutions measurable magic Integrated Measurements prove our impact on Retail, your ROI and provide insights for possible further improvement 4.
  36. 36. Retail Solutions measurable magic Product Popularity quadrant Product A Product B Product C Product D Product DProduct DProduct D Product D Product DProduct D Product D
  37. 37. Retail Solutions measurable magic Store density maps Density maps can generate valuable insights on general shopper flow and store hotspots. Such insights can trigger experience updates or even layout changes.
  38. 38. Retail Solutions measurable magic
  39. 39. Retail Solutions measurable magic Compelling retail design Manageable technology Measureable results to help you build the new Retail We deliver:
  40. 40. Retail Solutions measurable magic Questions? Raluca.Constantinescu@philips.com +31 6 12272447 5.
  41. 41. 41
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