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The state of you tube marketing in 2013


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  • 1. The State of YouTube Marketing in 2013 Thismoment, Inc. Proprietary and Confidential
  • 2. 2012: The Year that Was• From 35 hours of videos uploaded every minute as of late 2010, and 48 hours reported in May 2011 to the current 72 hours, YouTube is certainly showing no signs of slowing down.• The percentage of companies with branded YouTube channels increased from 57% in 2011 to 79% in 2012 (Burson-Marsteller).• Q3 2012 findings from STRATA showed that 49.9% US agencies used YouTube for clients social media campaigns. Thismoment, Inc. Proprietary and Confidential
  • 3. Planning for 20131.YouTube is Going Pro, and So Should You2.Customize Your Brand Channel3.Live Streaming Events/Campaigns4.YouTube Redesign - Why Change is Good Thismoment, Inc. Proprietary and Confidential
  • 4. YouTube is Going Pro, and So Should You• In a 2012 interview, Robert Kyncl (YouTubes VP and Global Head for Content) said that YouTube will go "pro" in a concerted bid to compete with TV for screen time.• What does this mean for brands? • Marketers are required to keep up and create more than the traditional 30-second ad. • Marketers need to create engaging, interactive brand experiences by leveraging this platform to tell their brands stories to consumers. Thismoment, Inc. Proprietary and Confidential
  • 5. How to Create Engaging & InteractiveBrand Experiences• Tell your brands story by creating compelling videos specifically tailored to your target audiences needs.• Marketers have to work towards making their YouTube videos findable, ensuring their message is not lost in an overcrowded space. Focus on keyword-rich titles and descriptions.• Dont make it outright promotional. Social-savvy consumers appreciate and promotional content thats subtly disguised in the form of a story and will share this further. Thismoment, Inc. Proprietary and Confidential
  • 6. Customize Your Brand Channel• How will you make your brand stand out? • We believe the answer starts with a customized, brand-specific aesthetic and interface.Thismoment Distributed EngagementChannel (DEC) has enabled several brandsacross various industries such as travel,automotive, health and entertainment (to name afew) to stand out from the competition bycustomizing their brand channels. ThismomentsYouTube capabilities will give you the completecreative freedom to create custom designs to suityour brands visual identity, positioning andmessaging. Check out Coca-Colas YouTubepage to know more. Thismoment, Inc. Proprietary and Confidential
  • 7. Live Streaming Events/Campaigns• In 2012, customers like Intel and Coke live streamed events on YouTube, extending their brand experience to millions and transcended geographical boundaries.• Savvy brands will target wider audiences by integrating live streaming with their marketing plans, challenging competing brands to lead and not lag. Thismoment, Inc. Proprietary and Confidential
  • 8. YouTube Redesign - Why Change is Good• December 2012 saw Google roll out a whole new look for YouTube, the "cleaner" and "simpler" user-interface, which allows users to easily subscribe to their favorite channels, is currently optional to brand pages. Come 2013, and we can expect to see more brands migrate to the redesigned layout. Therefore, while designing your brands YouTube marketing strategy for 2013, its important to keep this change is mind and plan accordingly. Thismoment, Inc. Proprietary and Confidential
  • 9. And Finally...YouTubes archival aspect, simplicity of use and popularitywith consumers has made it an indispensable tool forbrand building and marketing. In 2012, we saw somenotable trends, some of which will shape the state ofYouTube marketing in 2013. To begin with, live streamingand UGC campaigns on YouTube were widely used togenerate visibility and improve engagement. Thismoment, Inc. Proprietary and Confidential
  • 10. Thismoment Distributed Engagement ChannelThismoment delivers a cloud-based enterpriseplatform for digital experience marketing,called the Distributed Engagement Channel(DEC). In active deployment by hundreds ofFortune 500 brands, DEC is used to create,distribute and measure dynamic brandexperiences across multiple sites and devicesat global scale. Deployed in more than 43countries and 60 languages, DEC powershundreds of brand experiences and channelsspanning Facebook, YouTube, web, tablet,mobile, and digital outdoor for many of theworlds biggest brands. Click here to request a demo of Thismoment DEC! Thismoment, Inc. Proprietary and Confidential
  • 11. Thank You. Thismoment, Inc. Proprietary and Confidential