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Harnessing the power of you tube as a social branding channel

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Unlike earlier, when social media meant only Facebook or Twitter, marketers today consider YouTube to be a powerful social marketing and branding channel. Besides being the preferred platform for ...

Unlike earlier, when social media meant only Facebook or Twitter, marketers today consider YouTube to be a powerful social marketing and branding channel. Besides being the preferred platform for uploading videos online, marketers are leveraging YouTube for everything from improving brand visibility to engaging with customers. 

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Harnessing the power of you tube as a social branding channel Harnessing the power of you tube as a social branding channel Presentation Transcript

  • Harnessing the Power of YouTube as a SocialBranding Channel Thismoment, Inc. Proprietary and Confidential
  • Why YouTube Should be Part of a BrandsSocial Marketing Arsenal• Unlike earlier, when social media meant only Facebook or Twitter, marketers today consider YouTube to be a powerful social marketing and branding channel. Besides being the preferred platform for uploading videos online, marketers are leveraging YouTube for everything from improving brand visibility to engaging with customers. Thismoment, Inc. Proprietary and Confidential
  • YouTubes rapid growth & it’s social platformpopularity• 72 hours of videos are uploaded every single minute on YouTube• 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute.• As of May 2012, YouTubes top 5 corporate channels (Vevo, WMG, Machinima, Mak er and Fullscreen) gathered a total of 1.5 billion views Source: YouTube Statistics & ReadWrite Thismoment, Inc. Proprietary and Confidential
  • The Social Brand and YouTube• From SMBs, to big labels like Coca-Cola and P&G, almost all brands today have an active YouTube presence. Thismoment, Inc. Proprietary and Confidential
  • Great Content Can be a Conversation Starter• Although mainly used for uploading and viewing videos, by posting creative content in form of interesting videos, brands can: • Initiate conversations, spark discussions and engage with users: Approximately 100 million users like, share and comment on YouTube content every week. This makes YouTube a great platform for users to discuss branded Created and customized using Thismoments DEC platform, Tourism content. New Zealands YouTube channel encourages users to join the conversation by commenting on the featured content or discussing the brand in general. Thismoment, Inc. Proprietary and Confidential
  • The Must-Have Platform for UGC Campaigns• YouTube is still a powerful platform for hosting UGC campaigns. Considering the rising trend of consumers contributing to brands social media content, marketers should leverage YouTube to provide users with a platform for voicing themselves. Check out BMWs 0 to Desir3 in 5.9 seconds UGC campaign (built on DEC) to know more. Thismoment, Inc. Proprietary and Confidential
  • Extending Your Brands Reach• The fact that YouTube is localized in 43 countries and across 60 languages means brands have increased opportunity to reach users beyond geographical boundaries.• By extending your brands reach, we just dont mean making it sharable. Brands should also focus on making their content findable, both within and outside YouTube. How? By optimizing their videos for search engines. This means investing just as much time on titles and key-word rich descriptions as brands do on actual content. Thismoment, Inc. Proprietary and Confidential
  • The Power of Story-Telling• What makes the GE Healthcare DEC unique is that the brand usesYouTube to tell their story through interesting, creative videos.• By featuring real-life stories of people who have emerged disease-free, GE subtly highlights its products and services in the healthcare space, without sounding overtly promotional.• Having understood the power of story telling, brands are disguising promotional content in the form of interesting stories. Taking this one step ahead, they are using videos instead of overwhelming consumers with text heavy content; and how better to do this than by using YouTube. Thismoment, Inc. Proprietary and Confidential
  • The Road Ahead...• With brands using YouTube for engagement and launching campaigns, this channel has emerged as a powerful social branding platform. Over the next few years, we can expect to see an increase in the deployment of UGC campaigns on YouTube. Additionally, the availability of YouTube on 350 million mobile devices will further fuel its growth as a social branding and marketing channel. Thismoment, Inc. Proprietary and Confidential
  • Thismoment Distributed Engagement ChannelThismoment delivers a cloud-based enterpriseplatform for digital experiencemarketing, called the Distributed EngagementChannel (DEC). In active deployment byhundreds of Fortune 500 brands, DEC is usedto create, distribute and measure dynamicbrand experiences across multiple sites anddevices at global scale. Deployed in more than43 countries and 60 languages, DEC powershundreds of brand experiences and channelsspanningFacebook, YouTube, web, tablet, mobile, anddigital outdoor for many of the worlds biggestbrands. Click here to request a demo of Thismoment DEC! Follow us: Thismoment, Inc. Proprietary and Confidential
  • Thank You. Thismoment, Inc. Proprietary and Confidential