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Charity Comms Innovation presentation 30 January 2013
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Charity Comms Innovation presentation 30 January 2013

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Founder of Public Zone and Zone board director Jonathan Simmons was the key note speaker at the Charity Comms Innovation event on 30 January 2013. Here's the presentation he gave. Let us know what you …

Founder of Public Zone and Zone board director Jonathan Simmons was the key note speaker at the Charity Comms Innovation event on 30 January 2013. Here's the presentation he gave. Let us know what you think via @publiczone.

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  • We understand how to aquire and curate contentWe understand market places We understand multiple partnershipsWe are used to strategiesWe believe we are the right agency because We have world class research, strategy and development skills in houseWe are passionate about using technology to support training and social mobilityWe have experience in resource sites that are a network of many constituents – Nike F (Chris Anderson tweet), UN Habitat, BBC, that have worked as well as those that have failed Edge Business in Schools, familiar with HMIn the last 12 months we have comleted similar pieced of work to your stage oneTesco, Macmillan,UNICEF, Nike F
  • We understand how to aquire and curate contentWe understand market places We understand multiple partnershipsWe are used to strategiesWe believe we are the right agency because We have world class research, strategy and development skills in houseWe are passionate about using technology to support training and social mobilityWe have experience in resource sites that are a network of many constituents – Nike F (Chris Anderson tweet), UN Habitat, BBC, that have worked as well as those that have failed Edge Business in Schools, familiar with HMIn the last 12 months we have comleted similar pieced of work to your stage oneTesco, Macmillan,UNICEF, Nike F
  • We understand how to aquire and curate contentWe understand market places We understand multiple partnershipsWe are used to strategiesWe believe we are the right agency because We have world class research, strategy and development skills in houseWe are passionate about using technology to support training and social mobilityWe have experience in resource sites that are a network of many constituents – Nike F (Chris Anderson tweet), UN Habitat, BBC, that have worked as well as those that have failed Edge Business in Schools, familiar with HMIn the last 12 months we have comleted similar pieced of work to your stage oneTesco, Macmillan,UNICEF, Nike F
  • Innovation is all around us in both commercial and charity sector
  • Well one thing you can take out is that these are all ‘new companies’
  • Scouts match kids with entertainment Rethink matches people affected by mental illnessGreenpeace matches people who want change with people who can deliver it
  • There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
  • There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
  • There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
  • There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
  • There’s 499,390 of them – just in related education, how many more are there in related careers, or what we call ‘frustrated creatives’ stuck outside the industry but wanting to get in and even more if you count those in unrelated education We understand to succeed Creative Catalyst must engage a range of audiences, but the ambition of the project should not determine the launch product.
  • Really this is a utilityRNIB
  • Transcript

    • 1. Innovations and trends incommunications, brand andfundraisingCutting edge thinking: how innovation drives fundraising,services and awarenessJonathan Simmons, 30 January 2013
    • 2. 2
    • 3. 3
    • 4. 4
    • 5. Innovation?
    • 6. 6
    • 7. What can charities that provide support learn from Ushahidi?What can charities that try to change policy learn from 38 Degrees?What can charities that help communities thrive learn fromFreecycle? 7
    • 8. Is it just new brands? 5m+ 3 billion members views 8
    • 9. Many of you have two key components:Brand and Reach 9
    • 10. 1. See ourselves as an intermediary 10
    • 11. The nature of the intermediary haschanged 11
    • 12. The nature of the intermediary haschanged 12
    • 13. The user is much more in control The role of the „intermediary‟ is increasingly invisibleYour service is increasingly your brand
    • 14. The travel sector 14
    • 15. Being a „new‟ intermediary presents two questions: What is your role?How do you exploit this new landscape to achieve your aims?
    • 16. This is very hard for charitiesCharities deal with Money must be There are novulnerable people spent wisely guarantees 16
    • 17. 2. Where do I start? A good idea 17
    • 18. 2. Where do I start? A goodGoal + Insight idea 18
    • 19. 2. Where do I start? “They wanted toEducate his cousins + pause and repeat me” 19
    • 20. 3. Technology plays a reallyimportant role 20
    • 21. 4. The right mindsetSingle minded, highlyresourced projectsthat learn from others 21
    • 22. 4. The right mindsetSingle minded, highlyresourced projectsthat learn from others 22
    • 23. MyFarmHarnessing the powerof digital to connecturban consumers withthe rural environment Best Public Best Digital Innovation Sector Solution 2011 Special Award Campaign Awards Awards 23
    • 24. 5. Be cautious of sustainabilityKhan Academy received a donation of $1.5m fromthe Gates FoundationTaskrabbit received $38m in funding to dateFacebook took £750m before profit 24
    • 25. 25
    • 26. Charities are in a fantastic position to innovateBecoming a ‘new’ intermediary can help meet your goalsIt is hard and expensive but potentially rich in reward

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